Get live news at www.healthclubmanagement.co.uk
Wellbeing should ‘sit alongside other subjects’ at school
reating a role for a ‘head
Comparing the “level of
of wellness’ at schools
wellness” (using the Warwick-
would get students and
Edinburgh Mental Wellbeing
staff more physically
Scale, WEMWBS) at the
active – and make a positive difference to their emotional and physical wellbeing. According to new research
by Nuffield Health, having a dedicated member of staff
A head of wellness resulted in students exercising more regularly
with the responsibility of teaching children about health and wellbeing showed
beginning and the end of the
member offered both new
“significant” changes in
pilot, Nuffield found that the
opportunities and a better
wellbeing. The Improving
mean score for staff wellbeing
understanding of their
increased by 12 per cent
bodies – resulting in students
during the two years.
exercising more regularly.
wellbeing in schools report is based on a two-year pilot that installed a head of wellbeing within a secondary school.
The gap in the provision of wellbeing in schools needs to be addressed Davina Deniszczyc
In terms of exercise, the presence of a dedicated staff
Financial incentives – key to getting people more physically active? A study by research institute
on physical activity” RAND
customers “treats” – such as
RAND Europe has suggested
charted the behaviours of
cinema tickets – in return for
that there is a guaranteed
more than 400,000 people in
regular trips to the gym.
way to dramatically increase
the UK, US and South Africa.
These are verified by
people’s physical activity
The study examined the
levels – by offering them
effect of a physical activity
tangible financial rewards.
rewards programme run
Vitality launched a new
by health insurer Vitality,
incentive with a direct financial
which traditionally offers its
benefit. Called Vitality Active
Described as the “largest behaviour change study
swiping membership cards. For the study, however,
Rewards with Apple Watch, the
The prospect of a free Apple Watch made people more active
programme allowed members to acquire an Apple Watch by paying a minimal up-front
This gives us a deeper idea of how people can be incentivised Adrian Gore
amount – and then reducing their monthly payments
spectrum, regardless of health
to zero by meeting their
status, age or gender.
physical activity goals. Participants taking up the
According to Vitality founder, Adrian Gore, the study
Apple Watch offer increased
proved the incentive to not
their physical activity levels,
pay more for the watch was
on average, by 34 per cent.
effective in increasing activity.
Crucially, activity levels increased across the customer
©Cybertrek 2019 healthclubmanagement.co.uk January 2019
Health Club Management is the magazine and online community for decision-makers in the global health club, fitness and gym industry.