HCM Issue 11 2021

Page 96


A better journey Fitronics’ new member journey software is supporting the University of Oxford in improving its services for users


itronics’ brand The Retention People (TRP) has launched a new, improved version of its automated member journey software. Called Digital (www.trpcem.com/ digital), the upgraded member journey software now sits alongside TRP’s industryleading member feedback software, Insight, (www.trpcem.com/insight), allowing the two modules to be used more effectively together. Existing Digital users have been upgraded to the new system free of charge and new customers will be given access as standard going forward. Digital allows operators of health and fitness facilities to build automated communication journeys for their members via integrations with their member management systems.

For example, new member onboarding or at-risk member re-engagement emails and text messages are triggered by fully customisable combinations of member attributes and behaviours. This tailored yet scalable approach to member communication enhances their experience, drives visits and improves retention.

The key differences between the new system and its predecessor are: A user-friendly interface with a vastly improved email editor Fitronics has overhauled the look and feel of Digital, making it significantly easier and more enjoyable to use. The star of the show is the new email editor that allows users to create beautiful, responsive email templates via an intuitive drag-and-drop interface. The email editor also benefits from a wide selection of pre-built templates which users can customise and a built-in stock image library with thousands of free pictures and photographs that can be added to emails in just a few clicks.

photo: azir/ shutterstock


Issue 11 2021 ©Cybertrek 2021

Improved member management & segmentation The ability to effectively manage and segment members is key to getting the right message, to the right people, at the right time. The new Digital system allows users to quickly and easily segment their membership base through the application of filters including age, gender, membership type, join date, last visit date and risk of dropout, then save these targeted audiences for ongoing future use.