HCM Issue 11 2021

Page 6



Uniting the world of fitness ISSUE 11 2021 No 296

24 Paul Ramsay

54 Elevating the industry

The sector must support the new Fitcert.eu quality standard, says Liz Terry

3d Leisure is celebrating its 30th anniversary. We talk growth, hindsight and business success with the MD

EuropeActive and the European Committee for Standardisation are launching new standards for the sector, as Cliff Collins explains

Denbighshire Leisure’s Jamie Groves challenges the industry to reboot and work to elevate the member experience

28 HCM news

14 HCM people Randy Hetrick

Nordic operator SATS is on a mission to get everyone into exercise, as its CEO explains to Kate Cracknell

Fusing art, fitness and music, RSG Group’s flagship brand – John Reed – opens its first location in the UK. Liz Terry takes a tour

20 Alex Nicholl

46 Everyone’s talking about Pricing

66 What’s happening Stateside?

The MD of Sweat by BXR on Middle East expansion, working with Anthony Joshua and upcoming openings in the UK and Greece

What pricing models can operators deploy to rebuild business after lockdowns? Kath Hudson investigates

Research from tech firm Mindbody gives insights into the US health and fitness market, as Lauren McAlister reports

The founder of TRX talks about his new venture – outdoor fitness franchise OutFit

Issue 11 2021 ©Cybertrek 2021

36 Interview Sondre Gravir

60 New opening Street smart


05 Editor’s letter

12 Write to reply



36 SATS’ CEO talks joy, share prices and launching a connected home fitness line

14 Randy Hetrick, inventor of TRX, is launching a new business