HCM Issue 11 2021

Page 44


Fitness First Germany super-charges with Funxtion Fitness First Germany has upgraded its members’ gym floor training experience with the rollout of Funxtion’s Multiscreen Virtual Player


unxtion’s Virtual Player is a digital platform housing thousands of beautifully shot and perfectly executed video exercises, workouts and virtual classes. Multiple screens (provided for Fitness First Germany by Funxtion) connect to the Virtual Player and are strategically positioned in functional training spaces to optimise the member experience.

Ernst De Neef, CEO, Funxtion

Constant visual excitement PHOTO: FUNXTION/LIFEFIT GROUP

This upgrade highlights to members the commitment to the ongoing enhancement of their experience


Staff control the digital content via a dashboard


Issue 11 2021 ©Cybertrek 2021

The exercises featured can be programmed to run concurrently, creating a circuit of digital instructors that provides every member with constant visual prompting. The Virtual Player and digital fitness content are fully custom-branded and display Fitness First’s own backgrounds, fonts and logo. “Digital instruction is the next phase of evolution in gym floor training,” says Martin Seibold, CEO of LifeFit Group, the owner of Fitness First Germany. “Providing our members with access to highquality, digitally-streamed exercise demonstrations empowers our gym floor trainers to focus more on mentoring and coaching. This creates opportunities to deliver a much more personalised experience for members, creating an environment where every member is progressing towards an individual goal. “We’re constantly assessing the market to ensure our offer remains relevant to the lives, expectations and needs of our members,” says Seibold, “while also maintaining our position as one of the sector’s innovation frontrunners.