HCM Handbook 2021-2022

Page 128


Athletic Fitness 78 Yanko Sakuzov Blvd, 1504 Sofia, Bulgaria

Tel +359 (0)889 140 264 Email svetoslav.chankov@athletic.bg Web www.athletic.bg Facebook /athletic.fitnes

hANDBooK WHO’S WHO European operators

Who are the key players in your market? We take a look at some of Europe’s leading health club chains


Handbook 2021

Company profile Athletic Fitness is one of the leading fitness operators in Bulgaria. The company was founded in 1994 by current CEO Peter Angelov and has nine clubs in four of Bulgaria’s major cities: six in Sofia, one in Plovdiv, one in Stara Zagora and one in Burgas. In addition, the company runs Fitness Academy Bulgaria, where nationally-recognised instructor courses are taught. Number of sites 11 clubs. Plans for 2021 To keep building membership at our clubs.

CEO: Peter Angelov Professional background My first experience of the fitness industry was in Scandinavia, where I saw the opportunity for developing this business in my home country. I founded Athletic Fitness in Bulgaria in 1993 and then Bulgarian Health and Fitness Association, also Fitness Academy, the first to gain a national and European licence in Bulgaria. How might the industry look in 2022? The Bulgarian fitness market is still building and more people are joining clubs, having realised that being fit increases their immunity to viruses and diseases.