Franchise briefing Franchised fitness is growing at a phenomenal pace. We look at what’s driving this rapid growth
ome of the UK’s largest and fastestgrowing fitness brands are franchisebased. The likes of énergie, Anytime Fitness and Snap Fitness have all benefitted from a growing number of people wanting to set up their own health and fitness businesses. The reason for the increasing popularity of franchising is obvious. For budding health and fitness entrepreneurs, securing the backing of a franchisor to help find and equip a gym – and arrange the necessary launch-marketing – is very appealing.
STAMP OF APPROVAL
The advantages of the franchised fitness model haven’t gone unnoticed at the “other end” of the chain either. Investors looking to back businesses with the potential to grow at a pace have taken a real interest in fitness franchises. In one case, this led to what was perhaps the biggest corporate deal to take place in the UK fitness sector over the past 12 months. In August 2019, private equity group Bridges Fund Management completed a deal to buy énergie Fitness. While the
énergie has identified a gap in the market: smaller-format, high-service gyms
Investors looking to back businesses with the potential to grow at a pace have taken an interest in fitness franchises Handbook 2020
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