HCM Handbook_2019

Page 14

FITNESS FORESIGHT

HCM Fitness Trends 2019 We know things like wearables, HIIT training and functional fitness are hot, but what’s coming

1

train like an athlete

2

franchising

3

Live streaming

4

boxing

5

assisted stretching

6

Bone loading

7

altitude training

8

Mental health support

9

reverse ageing

10 Home fitness 11 Balance training 12 Vegan gyms 13 Boutiques 14 Last impressions 15 AMplIfied workoutS 16 running and parachute 17 diagnostics 18 Climbing 19 Aggregators 20 CIRCUIT WARS Numbers do not indicate a ranking

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HCM Handbook 2019

photo: SHUTTERSTOCK/FLAMINGO IMAGES

down the track? Liz Terry looks further ahead for the 2019 edition of HCM Fitness Trends

Having motivated members raises levels of intensity within the gym for everyone

raising the game

1. Train like an athlete The explosion of social media, specialist TV and the growing professionalism of sport has given star athletes huge reach, enabling us to understand their training and nutrition programmes and driving a trend we’re calling ‘Train like an Athlete’. Ambitious gym members will demand support in ramping up their in-club training regimes to emulate their sporting icons. The trend will be boosted by the growing expertise of PTs, exercise professionals and

sports scientists who are building careers in the industry, giving members access to support with technique and motivation. The trend will impact the industry in areas, such as gym floor layout, programming, group classes, the specification of equipment, marketing and endorsements. It will enable operators to attract more sportspeople into membership and will bring some of the determination, stoicism, discipline and energy of sport into the gym. www.HCMhandbook.com