TRIB3 focuses on creating a purposeful journey for every member
What makes TRIB3 special? There are some fantastic boutiques out there, but what’s great about TRIB3 – aside from our programme and our industrial luxe feel – is the fact there’s a purposeful journey for every customer. From your very first workout, your photo goes on the wall and you work your way through the ranks. Do 50 workouts and you become a Warrior. Hit 1,000 and you’re a Legend. Even after that, there’s more to motivate you, with all sorts of events and challenges and back-to-back ‘Beast’ workouts. We also acknowledge what TRIB3Rs do on a daily basis, awarding SWEAT Medals and starbursts through our app, for example, if they maximise their daily, effort-based SWEAT Points.
Our mission is to bring people together through next-level workout experiences and our community really is incredible. It’s reflected in our Net Promoter Scores: we do an NPS survey every quarter and every store consistently scores over 65. Underpinning all of this is handsdown the greatest team I’ve ever worked with in my 25 years in the fitness sector. Everyone is exceptional. Even the tiniest negative point that comes out of the NPS, we will investigate. We have a thing in the business called ‘everything matters’. It doesn’t matter what it is – it can be where you buy the toilet roll from or what type of paper it is, it can be our zeroplastic policy, it can be where we buy our ©Cybertrek 2021 February 2021
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