H C M p e opl e
HCM people Before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global
Marc Diaper CEO, Gymbox
You’ve launched into the hotel and residential markets – what’s the thinking? The pandemic has enabled us to take a step back and look at our future strategy. We decided that if our customers can’t come to us, then we’ll go to them. Your first deal is with Netherlands-based hotel operator, citizenM, for the delivery of in-room workouts. Can you tell us more? Guests at CitizenM’s 21 hotels – located in 14 cities across three continents – will be able to access the service free via their in-room TVs. The workouts will be filmed specifically for CitizenM and updated on a regular basis. We’re using our Out The Box digital platform – which we launched in 2020 amid the pandemic lockdowns – to deliver bespoke, pre-recorded classes across five categories: Strength, Sweat, Fight, Holistic and Rhythm. The demand for fitness on-the-go is ever increasing and this deal means that citizenM guests can get that workout in before going off to explore the city they’re staying in: hotels are in places as diverse as London, Paris, Zurich, New York, Boston and Kuala Lumpur. 10
February 2021 ©Cybertrek 2021
Will they need equipment? No equipment will be required for the workouts and all workouts have been adapted to ensure they can be completed within a hotel room. CitizenM rooms are already creatively designed with lighting control via in room ipads or the award winning CitizenM app. The app allows the guests’ hotel stay to be completely contactless, as well as control the inroom experience, with climate control, in-room entertainment and bookings management. The app also includes transport tips and perks, as well as contactless check-in and check-out. The Gymbox content will be uploaded directly onto the in-room entertainment system and be controlled via the citizenM app. Will Gymbox offer workouts outside the hotel room? The hotels don’t have gyms, but if guests wish to use a physical Gymbox club that’s nearby, these will also be available to them for both classes and gym use, under our agreement with citizenM.
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