FitTech_Issue3_1/2021

Page 87

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A brand new app

Home workouts are one of the options in the Funxtion app

FunXtion and GoodLife Fitness are collaborating

to help Canadians stay fit in the gym and at home

G

oodLife Fitness, Canada’s

the best combined live and digital

largest fitness company,

experience possible for our members,

which has over 235 clubs, has

whether they are working out in

formed a strategic partnership

our clubs or at home,” said Sander

with FunXtion, experts in

van den Born, chief marketing and

interactive digital fitness, in order to

technology officer, GoodLife Fitness.

introduce innovative digital solutions

“Whilst many of our members have

including a custom branded app with

returned to our clubs, some are still

branded virtual classes and training

unable or unwilling to return to a

programmes. The partnership between

physical venue. This investment in a

Goodlife and Funxtion also extends

digital extension of our in-club offer

to ongoing planning with the team

is helping us maintain a connection

around digital innovation, strategy and

with this part of our membership.”

connectivity moving forwards. GoodLife and FunXtion had been

The app also enables seamless

in everything we do in order to

on-boarding of new members,

communicate a clear and consistent

working together to launch the new

class booking, workout and training

message, improve business efficiency

app but when the COVID-19 pandemic

plans, and touchless club access.

and ultimately improve member

hit, the teams quickly pivoted their

Future iterations will include in-app

experience,” continued van den Born.

efforts to ensure members could

payments and day pass purchase. In

have access to a robust selection

addition, members are able to track

FunXtion integrated with Exerp, the

of digital content. GoodLife also

performance and activity progress,

existing club management system, to

created GoodLifeAtHome, to provide

connect with their personal trainer

deliver a truly streamlined and scalable

members and everyone in Canada

or the club at any time and engage

option which includes a custom

with access to a one-stop resource

via the club’s activity social wall.

branded app and branded in-club digital

for physical and mental health, which

The branded in-club enhancements

innovations including virtual classes.

included a number of digital workouts

also provide a workout creator

and training plans from FunXtion.

and content library, business

adds: “Our flexible, white labelled

analytics and a class scheduler.

packages allow clubs to tailor the

“Now that many of our clubs across Canada are open, our work with the FunXtion team is focused on providing

“We wanted to develop a flexible solution, embedding digital channels

To create a premium solution,

Ernst De Neef, CEO of FunXtion

content that suits them. Our branded virtual classes give clubs the option to choose from an ever-growing

Our new app enables seamless onboarding of new members, class booking, workout and training plans Sander van den Born, Goodlife

library of classes and the branded app and white-label solutions provide a way to boost brand loyalty.” To find out more, visit: www.funxtion.com or www.goodlifefitness.com

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