FitTech Magazine Issue 4 2/2021

Page 73

Zombies, Run! has multiple storylines and several years’ worth of content

and storytelling to avoid runners having to look at their phone all the time. Secondly, our co-creator and lead writer Naomi Alderman had just joined an online running group, and when asked what they wanted to achieve, some said they wanted to lose weight or get fit, and one person said they wanted to survive the zombie apocalypse! I groaned when I heard that, since even in 2011 it felt like zombie media was everywhere, but we realised it was a great

I knew there was an opportunity to rely on audio gameplay and storytelling to avoid runners having to look at their phone all the time

premise for a game that was all about running.

Did you work with fitness experts? We worked with fitness experts to design our Zombies, Run! 5K Training plans, and we always consult fitness literature when we design other training plans and features like zombie chases that mimic high intensity interval training. But I think there’s a danger in relying too much on experts and literature as ultimately we need to make sure this all meshes well with fun gameplay and storytelling and technology.

How have you improved Zombies, Run! over the years? We’ve added a ton of new content and missions – we have something like 500 missions and

WHAT IS ZOMBIES, RUN!? Only a few have survived the zombie epidemic. You are a Runner en-route to one of humanity’s last remaining outposts. They need your help to gather supplies, rescue survivors, and defend their home. And you have another mission – one they don’t know about...

HOW IT WORKS

• Walk, jog or run anywhere in the world. • Hear your mission and music through your headphones. • If you’re chased by zombies, you’ll have to speed up! • You’ll automatically collect supplies to build up your base. fittechglobal.com 2 2021

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