According to Saekel, top sports coaches report that ROX Pro makes athletes work harder and longer
Overall, kids and parents loved the concept and
Who’s your target audience?
experience, but we found that it was very difficult to
Our core target audience for the last 18
market it as it required lots of customer education.
months has been performance coaches,
However, sports coaches immediately saw the value in our product. At that time training based on the
personal trainers, amateur sports trainers, physical therapists and PE teachers.
reaction to light stimuli started to become a hot topic
With our new version – ROX Home – we are now
in pro sports, as sports science realised that this kind
targeting families who want to work out at home but
of training helped to improve crucial mental capacities
who are bored with traditional ways of home training.
– like sensory capacities, reaction, decision making, perception and concentration/alertness – of players.
How customisable are your products?
The problem was that until then all available light
The best thing about ROX is the fact that they
training solutions were extremely expensive, not user
are fully customisable. They can be integrated
friendly, and based on an old-school technology.
into any kind of training, at any place, and help
Based on this feedback, we developed our current product, ROX Pro, to be a smart training assistant for everybody in the game of training
people of all ages, fitness levels and abilities to get effective and engaging training done. We have interactive content for fitness (HIIT,
people. It’s the only interactive training system on
Family Fitness), active games and sports specific
the planet that not only comes with light, but also
training so that you can train like a professional
with sound and vibration – this is ‘multisensory’
athlete in many different sports categories. All
stimulation, and it’s much more versatile and
our programmes are developed by coaches and
effective than pure light-based reaction training.
sports scientists who have worked with and for
By now some of the biggest and most famous sport clubs and coaches use ROX
some of the biggest global athletes and teams. Every interaction with the ROX is measured, so our
Pro to create more effective and engaging
users can also track all their sessions, either via the
one-to-one sessions with their athletes.
in-app analytics or via the cloud-based dashboard.
fittechglobal.com 2 2021