FitTech Magazine Issue 4 2/2021

Page 33

photo: Syda Productions

More than a third of US consumers own a smartwatch or fitness tracker personally

Deloitte study: 58% of US homes now have a smartwatch or fitness tracker the way healthcare is delivered.

households have a smartwatch

Jana Arbanas, vice chair, and leader

or fitness tracker, and 39

of Deloitte’s US telecom, media and

per cent of consumers

entertainment sectors, said: “As

photo: deloitte


ifty-eight percent of US

own one personally.

The figure comes from the

Connectivity & Mobile Trends 2021 Survey by Deloitte, which shows how

wearables advance to record more discrete health, fitness and wellness data, their ability to support health care providers will likely grow, along

the pandemic has had a clear effect

with many users’ desire to share more

on people’s physical activity habits.

of this data with their providers.

Among device owners, 14 per cent

“The pandemic was a giant beta test

bought their smartwatch or fitness

of behaviors that broke down barriers,

tracker since the start of the pandemic.

removed distance and prioritised

The largest use among the devices reported is for health and fitness (55 per cent), primarily to measure steps and athletic performance, track heart health, and monitor sleep and calories. Among those interested in wearables, 39 per cent listed cost as the primary reason they haven’t bought one – a considerably larger

health and wellness.

Innovation should focus around the essential elements of daily life to help people thrive in their crowded homes Jana Arbanas

percentage than other factors.

and services even while adjusting to challenging circumstances in these trying times. “This is placing more pressure on companies to innovate even faster. “As we’ve seen throughout the pandemic, this innovation should

Yet, more seem to see the value of wearables, especially for health

“Our survey revealed that people are willing to adopt new products

focus around the essential elements Sixty per cent of users claim to not

of daily life to help people thrive in

and fitness – 27 per cent of those

be particularly concerned about the

their crowded homes — underscoring

who don’t have a smartwatch or

privacy of wearable-generated data.

the simple fact that technology

fitness tracker in their household are

The increased popularity of digital

and invention, ideally, are about

interested in buying one, up from 24

fitness – and increased use of

supporting human needs.”

per cent before COVID-19.

wearables – is also having an effect on

n MORE: 2 2021