photo: Syda Productions
More than a third of US consumers own a smartwatch or fitness tracker personally
Deloitte study: 58% of US homes now have a smartwatch or fitness tracker the way healthcare is delivered.
households have a smartwatch
Jana Arbanas, vice chair, and leader
or fitness tracker, and 39
of Deloitte’s US telecom, media and
per cent of consumers
entertainment sectors, said: “As
ifty-eight percent of US
own one personally.
The figure comes from the
Connectivity & Mobile Trends 2021 Survey by Deloitte, which shows how
wearables advance to record more discrete health, fitness and wellness data, their ability to support health care providers will likely grow, along
the pandemic has had a clear effect
with many users’ desire to share more
on people’s physical activity habits.
of this data with their providers.
Among device owners, 14 per cent
“The pandemic was a giant beta test
bought their smartwatch or fitness
of behaviors that broke down barriers,
tracker since the start of the pandemic.
removed distance and prioritised
The largest use among the devices reported is for health and fitness (55 per cent), primarily to measure steps and athletic performance, track heart health, and monitor sleep and calories. Among those interested in wearables, 39 per cent listed cost as the primary reason they haven’t bought one – a considerably larger
health and wellness.
Innovation should focus around the essential elements of daily life to help people thrive in their crowded homes Jana Arbanas
percentage than other factors.
and services even while adjusting to challenging circumstances in these trying times. “This is placing more pressure on companies to innovate even faster. “As we’ve seen throughout the pandemic, this innovation should
Yet, more seem to see the value of wearables, especially for health
“Our survey revealed that people are willing to adopt new products
focus around the essential elements Sixty per cent of users claim to not
of daily life to help people thrive in
and fitness – 27 per cent of those
be particularly concerned about the
their crowded homes — underscoring
who don’t have a smartwatch or
privacy of wearable-generated data.
the simple fact that technology
fitness tracker in their household are
The increased popularity of digital
and invention, ideally, are about
interested in buying one, up from 24
fitness – and increased use of
supporting human needs.”
per cent before COVID-19.
wearables – is also having an effect on
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fittechglobal.com 2 2021