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SOCIAL MEDIA INFLUENCER

KRISSY CELA 1.8m followers

Social media is now a hugely popular way for people to access fitness inspiration, workouts and nutrition tips. Krissy Cela discovered this early on, and has expanded her instagram profile into a personal brand, with the launch of her app. Steph Eaves talks to Cela about her journey How did you get into fitness?

would keep me accountable and I could track

I had gone through a really bad break up and

my form and progress, but I had such a great

was left feeling lethargic and generally unhappy.

response from it all – it was so unexpected.

I wanted to do something for me, something

women reaching out for advice, so I put together

physically strong again, so I decided to join a

my first PDF guide. I knew I could do more

gym. That was about five years ago now!

to help these women and my dreams were

How did this lead to where you are now? Honestly, in the beginning I was just filming

much bigger than a PDF, and that was where the idea for my Tone & Sculpt app began.

doing glute kickbacks at the gym one day and

When did you fully realise the power of social media? Did you have a strategy?

I just knew I was doing it wrong, so I asked

I think I realised how powerful social media

my friend to record me so I could figure it out.

could be very early on my journey. My page grew

From there I figured if I posted my workouts it

quite quickly, with women across the world

my workouts in order to check my form. I was

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My community kept growing; I had so many

that would help me to feel mentally and

fittechglobal.com 1 2020

Profile for Leisure Media

Fit Tech magazine issue 1 2020  

The global magazine and website for the business of fitness technology. Find out about the latest fit tech for health and fitness, sport, we...

Fit Tech magazine issue 1 2020  

The global magazine and website for the business of fitness technology. Find out about the latest fit tech for health and fitness, sport, we...

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