Using mywellness cloud, trainers can view individual members’ workout goals, training programmes and visit frequency
new journey, the experience starts
YOUR SPACE
with each member completing an aspiration map, then being provided with a dedicated service plan, assigned an instructor and educated on the mywellness app,” adds Galvin. Crucial to the success of the bespoke service plan on mywellness cloud is how trainers can view
People can perform a great workout on a piece of equipment they feel comfortable on
individual members’ plans, including personal workout goals, training
“We closed on the Friday and
programmes and visit frequency.
re-opened on the Monday as Your
With the power of this new
Space. Doing the rebrand this way
information, trainers can provide
ensured members were welcomed
relevant encouragement, advice and
into a new modern gym, generated
support to members. The adoption
the maximum impact and the real
of mywellness cloud has been
wow factor,” comments Rinkcavage.
consistently increasing, with over
“Pontefract is thriving as a site
4,000 members across Metrodome
and social hub now more than ever;
and Pontefract experiencing
six months since the launch the site
the new member journey.
has seen a 30 per cent increase in
Journey to success
With a full new brand positioning,
KEY PILLARS OF SUCCESS ● Clear and vivid branding ● Creation of a fun and
friendly atmosphere
● New formats and gym
floor zones
● Strong member
engagement through class-led experiences
● Defined induction journey
for members
● Individual and bespoke
digital service plan
members and the NPS score has risen from 59 to 80 after the rebrand.” “The future of Your Space is exciting,
For more information on Technogym
innovative equipment and class
with clear reinvestment back into
training experiences and digital
formats, the project required
these sites. It keeps members loyal
solutions call +44 (0)1344 300236 or
several weeks of planning.
when they see their money is being
e-mail UK_info@technogym.com
Pontefract was the first of the
reinvested and keeps us up to date
sites to relaunched, with extensive
with the digital trends of the industry
plans executed around the rebrand,
by creating an environment where
gym floor layout, class styles
fitness thrives and friends collaborate
and fitness team training.
in a fun and friendly atmosphere.” ●
fittechglobal.com 1 2020
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