CLADmag issue4 2018

Page 94

HOSPITALITY

Kajsa Krause, right, and Tracey Sawyer, co-directors of Krause Sawyer

A

ged 18 to 35, millennials, also known as Generation Y, are set to become an increasingly dominant influence on the hospitality industry and we’re seeing the major hotel chains rolling out millennial-targeted concepts: Canopy by Hilton, Shangri-La’s Hotel Jen, Accor’s JO&JOE and Marriott’s Moxy, to name but a few. Many of the features which appeal to millennials are also appealing to other demographics too, so we’re likely to see more of them. According to Kajsa Krause and Tracey Sawyer, co-directors of Krause Sawyer, millennials are looking for a hyper-local experience, which fosters a connection to other guests: “Millennials don’t want the familiar, but something new and fresh. Every traveller is different, with unique tastes and expectations, and the industry is moving toward providing for individuals and increased flexibility. “Crucial to that is the public spaces and having the independence to choose any amenity they want at any point during their stay.”

PHOTO: WHAT THE FOX STUDIO

Social spaces feature at Hotel Jen in Beijing, China, designed by Stickman Tribe

94 CLADGLOBAL.COM

CLAD mag 2018 ISSUE 4