CLADmag issue4 2018

Page 103

The Hilton Innovation Gallery showcases the company’s latest brands, products and vision

How do you approach designing for Millennials? Narrative and storytelling are more important than ever in hospitality these days as travellers demand luxury and a residential sense of comfort in addition to a unique, immersive experience. We pour over the history of the hotel’s location – and in some cases, the history of the building itself – to weave allusions to the past into our design concepts and details. There’s growing interest among hoteliers in anchoring their hospitality projects to the local culture and context or a specific place and time to make their guests feel as if they are stepping into a different world. Hoteliers are also seeking other ways to address the needs of millennial travellers. Hilton commissioned Rockwell Group’s LAB, our in-house innovation studio, to create the Hilton Innovation Gallery, an R&D lab to showcase the company’s new hotel brands, products, and vision for the future to their key constituents (owners, operators, and employees), and inspire individuals to think differently about hospitality and the future of the service industry. It also enables Hilton to invite its creative collaborators and brand partners to test new products in a variety of event types. ●

THIS PHOTO & ABOVE: CHAUNTE VAUGHN: HILTON INNOVATION GALLERY

An example is NeueHouse, a co-working environment in New York and Los Angeles. In both locations, we combined elements of hospitality, office and theatre to create a new type of work space to house new forms of work habit. Essentially, the idea was to encourage and capture the serendipitous encounter by creating a series of inviting public spaces, where members can gather, socialise, and exchange ideas.