Attractions Management Issue 1 2021

Page 64


(Left) Step and Play is a giant interactive keyboard from Technically Creative. (Right) The company delivered a range of immersive interactives for Xplore in Athens

With clients including the Xplore Family Entertainment Centre in Athens, Technically Creative provides a one stop, in-house solution to create memorable and magical experiences. We talk to CEO, Marc Broadbent

GETTING  CREATIVE What does Technically Creative do?

around the globe. From private

have worked all over the world,

We create the ultimate in immersive

attractions, theme parks and

completing projects such as the

experiences. Our team is dedicated

FECs, creative design studios to

Xplore Family Entertainment Centre

to providing captivating visitor

museum and retail contractors.

in Athens, and the Madagascar

experience installations, large or

Mad Pursuit attraction in Dubai.

small. Think of us as your one-stop

What services do you offer?

all in-house experience provider.

As a one-stop-shop experience

What’s your company mission?

provider, we currently offer the

To be a one-stop-shop for all

Which sectors do you work in?

following services: concept design,

attraction technical requirements.

We work with theme parks, family

interactive environments, lighting,

We love guiding our clients from their

entertainment centres, retail and

interactive software, audio visual,

initial idea right the way through to

visitor attractions. Anything fun!

show control, electrical/electronics

project completion and aftercare.

and project management. What type of projects do you take on?

We’re also extremely excited to

What makes you special and different?

We create VR attractions, software

have launched a range of off-the

We’re a one-stop-shop for all

modelling and interactive games, as

shelf Technically Creative products,

interactive attraction needs. That

well as immersive retail experiences,

including Magic Sand Pit, which

means we can take your initial idea

interactive mini-golf centres and

brings imagined landscapes to life;

through concept, R&D, design,

F&B environments. Other areas

The Town Planner, an interactive

production and finally through to

include lighting, show control and

VR landscape creator; and Step and

installation. We also offer aftercare

digital audio installations, projection

Play, a giant interactive keyboard.

and maintenance packages to ensure

mapping, bespoke exhibition stand tech, electronics, and installations.

your installation continues to bring Where in the world do you work? We can work anywhere! All our

joy to guests for years to come. Another key factor that separates

Who are your key clients?

installations are designed and built

Technically Creative from the

We work with a range of different

at our headquarters, before being

competition, is that every member of

clients to create attractions all

installed on site. Our dedicated team

our team has installation experience,

64 1 2021