Attractions Management Issue 1 2021

Page 26


SA R A H ROOTS Following the announcement of the second Harry Potter

Studio Tour in Japan, Magali Robathan speaks to Warner Bros’ Sarah Roots about how it will differ from the London tour, and the company’s other Harry Potter plans scenes from the films firsthand. It will also

for muggles, a bit of good news

feature landscaped open space just outside

for Harry Potter fans came in

the Tour’s entrance with bespoke sculptures

August 2020 as Warner Bros,

of characters from the films, which will be

Studio Tours and Warner Bros

accessible to local residents and visitors.

Japan signed a deal to bring the Warner

The Tokyo Studio Tour follows on from the

Bros Studio Tour Tokyo – the Making of

huge success of the Warner Bros Studio Tour

Harry Potter to the Japanese capital.

London – the Making of Harry Potter, which has

The nearly 300,000sq ft attraction, which

in 2012 and the first Harry Potter attraction in

former Toshimaen Amusement Park in Nerima-

Japan, in Osaka. With that level of success, it

Ku, Tokyo, will feature authentic recreations

was perhaps inevitable that the company would

of films sets from the Harry Potter films,

open a Harry Potter tour in the Japanese capital,

including the Great Hall inside Hogwarts,

and after extensive research, the Toshimaen site

the Forbidden Forest and Diagon Alley.

just outside Tokyo was chosen. “The intense

The Studio Tour Tokyo – due to open in


had more than 14 million visitors since its opening

will be based on part of the grounds of the

Harry Potter fandom of Japan and the location of

2023 – will showcase original costumes

Tokyo with such a high population of people who

and props, and invite visitors to experience

love to engage with IP and have days out made 1 2021

All images courtesy of Warner Bros


uring what was a tough year