Today’s Children, Tomorrow’s Future “Youth are not vessels to be filled, but fires to be lit.” If attractions can actively engage and nuture younger visitors, the future of our tomorrow will be brighter
hildren of today are the future of tomorrow’s
By fostering channels of communication with young people in
world. If we can inspire their naturally
decision-making processes, science centres and museums can
inquiring young minds and empower them
trigger and reinforce this keen interest in STEAM. By listening
to solve problems as resourceful and
to young people’s opinions on educational activities, exhibition
creative thinkers, we’ll be equipping them with the
design and apps, as well as F&B and retail offerings, we can
tools to succeed – playing, living and working in our
better appreciate and then engage their mindset. This will not only
technology-driven digitalised global economy.
establish a strong, independent generation of STEAM enthusiasts,
The growing skills gap in STEAM must be tackled. Raising the standard of informal non-gender biased
but also more engaged visitors who beg their parents to visit a science attraction, rather than the other way around.
STEAM education to bridge the curriculum gap
But it’s not all about technology. We also need to empower
is a major contribution our sector can deliver to
young people to make sound choices for a sustainable future.
establish a future workforce keen on STEAM, chiefly,
By encouraging play and education in natural outdoor settings,
engineering – the nuts and bolts of our future age.
zoos and aquariums can also do their bit to strengthen family
This foresight will pay dividends for an industry
and community relations while enhancing our health and
ever-more reliant on VR, AR, AI, robotics and drones.
well being. Intrepid initiatives today will help to breed a new
The desire of our tech-savy audiences for the
generation of conservationists committed to ensuring that rhinos
next best immersive digital attraction, deeper
roam safely in the wild on our precious blue planet tomorrow.
personalisation and more bespoke offerings cry out for the inventive ideas of engineers specialising in electronics, audio, visual and lighting.
Helen Patenall, editor, Attractions Management Handbook firstname.lastname@example.org
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ATTRACTIONS HANDBOOK 2017-2018
The global resource for attractions professionals