Eco drivers Two attractions operators with very different concepts show the value of embedding passionate environmentalism into the heart of the business and refining a strong operating model before going global
his issue, we reveal the latest updates from two dynamic and innovative organisations – Therme Group and the Eden Project (pages 44 and 32). Credit: ES DEVLIN Forest of Us Therme Group
Both have incubated groundbreaking concepts
and are now in the thick of global rollouts, both spoke to Attractions Management from COP26 in Glasgow and both are focused on creating a sustainable future for people and planet. Therme Group has the potential to be a category killer and disruptor across multiple sectors, blurring the boundaries between attractions, wellness, hospitality, fitness and art – via Therme Art – creating new synergies between them.
Therme has commissioned work from major artists, including Es Devlin
Starting out as a thermal spa operator in Germany before diversifying, the company is building vast ecologically-based properties globally, with new developments underway in Canada and the UK, as well as plans outlined for additional facilities across the US, Asia and Europe. Therme Group’s philosophy is that
Sustainability contributes to commercial success by reducing operating costs
environmentalism must be the bedrock of any business and that wellbeing is about fun, culture
In addition to its work on geothermal power,
and socialising, as much as it is about waterpark
Eden has seven locations underway globally,
thrills, massages and steamrooms – its new
partnering with ‘like-minded organisations’ and
carbon positive resorts will feature waterslides
CEO, David Harland, told Attractions Management
and wave pools, thermal spas, immersive
it’s vital they’re built and operated in line with the
art installations, vertical farms, sustainable
Eden ethos. “You have to work with people, rather
food offerings and innovative technology.
than just criticise from the outside,” he says.
The way Therme is straddling sectors, coupled
The way Eden’s powerful environmental
with its scale – locations will welcome 7k people
message is resonating with consumers, 20+
a day – makes it a company to watch, as the
years since it was founded, shows how
boundaries between markets continue to blur.
environmentalism is hitting the mainstream,
The Eden Project is also going global, building
while its growth illustrates how sustainability
on the success of the original UK attraction
contributes to commercial success by reducing
to reach a wider audience, with the message
costs – something all attractions can work towards.
that individuals and governments must act now to protect the future of the planet.
+44 (0)1462 431385
Magali Robathan, editor
attractionsmanagement.com Vol 26 / ISSUE 4