Attractions Management Vol 26 / Issue 4

Page 5

EDITOR’s Letter

Eco drivers Two attractions operators with very different concepts show the value of embedding passionate environmentalism into the heart of the business and refining a strong operating model before going global


his issue, we reveal the latest updates from two dynamic and innovative organisations – Therme Group and the Eden Project (pages 44 and 32). Credit: ES DEVLIN Forest of Us Therme Group

Both have incubated groundbreaking concepts

and are now in the thick of global rollouts, both spoke to Attractions Management from COP26 in Glasgow and both are focused on creating a sustainable future for people and planet. Therme Group has the potential to be a category killer and disruptor across multiple sectors, blurring the boundaries between attractions, wellness, hospitality, fitness and art – via Therme Art – creating new synergies between them.

Therme has commissioned work from major artists, including Es Devlin

Starting out as a thermal spa operator in Germany before diversifying, the company is building vast ecologically-based properties globally, with new developments underway in Canada and the UK, as well as plans outlined for additional facilities across the US, Asia and Europe. Therme Group’s philosophy is that

Sustainability contributes to commercial success by reducing operating costs

environmentalism must be the bedrock of any business and that wellbeing is about fun, culture

In addition to its work on geothermal power,

and socialising, as much as it is about waterpark

Eden has seven locations underway globally,

thrills, massages and steamrooms – its new

partnering with ‘like-minded organisations’ and

carbon positive resorts will feature waterslides

CEO, David Harland, told Attractions Management

and wave pools, thermal spas, immersive

it’s vital they’re built and operated in line with the

art installations, vertical farms, sustainable

Eden ethos. “You have to work with people, rather

food offerings and innovative technology.

than just criticise from the outside,” he says.

The way Therme is straddling sectors, coupled

The way Eden’s powerful environmental

with its scale – locations will welcome 7k people

message is resonating with consumers, 20+

a day – makes it a company to watch, as the

years since it was founded, shows how

boundaries between markets continue to blur.

environmentalism is hitting the mainstream,

The Eden Project is also going global, building

while its growth illustrates how sustainability

on the success of the original UK attraction

contributes to commercial success by reducing

to reach a wider audience, with the message

costs – something all attractions can work towards.

that individuals and governments must act now to protect the future of the planet.

+44 (0)1462 431385

Magali Robathan, editor

@attractionsmag Vol 26 / ISSUE 4