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IDEATTACK PROMOTIONAL FEATURE

Fairy tale ending IDEATTACK announces an exclusive deal with Chinese developer Evergrande Group to bring its gamechanging Fairytale Theme Parks to cities across the mainland

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DEATTACK, a global leader in tourism and leisure destinations, has partnered with Evergrande Tourism Group as its exclusive designer, planner, attraction producer and general contractor. The location-based entertainment design expert has been working with Evergrande, one of China’s biggest developers, on a park design envisioned as a one-of-a-kind destination that celebrates

the diverse variety of fairy stories, myths and legends from across the world. The newly announced deal comprises the development of a new theme park brand, Evergrande Fairytale Theme Park, and the construction of up to six parks located at different locations in China. Evergrande Fairytale Theme Park is envisioned as a top-quality entertainment destination featuring

PrOJeCt detail Name: The Fairytale Experience Park Locations: Various sites in China Size: 60 hectares Client: Evergrande Group IDEATTACK role: Exclusive design, planning and production partner

more than cutting-edge attractions, including immersive multimedia rides and theatres, across six specially themed zones: Splendid China, Magical Europe, Mysterious Kingdom, Adventure South America, Surfing Sea and Space Travel. Each zone and every ride has its own unique story to make it truly outstanding. With its highly-themed architecture, ride and show experiences and dining and retail offering, Evergrande Fairytale Theme Park is on track to be a gamechanger in China’s theme park industry in several key ways:

Evergrande representatives and IDEATTACK’s Dan Thomas announce their theme park plans at a ceremony

88 attractionsmanagement.com

AM 4 2017 ©Cybertrek 2017

Profile for Leisure Media

Attractions Management Issue 4 2017  

Attractions Management is the magazine and online community for decision-makers in the global attractions industry

Attractions Management Issue 4 2017  

Attractions Management is the magazine and online community for decision-makers in the global attractions industry

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