Attractions Management Issue 3 2021

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PEOPLE

Attractions People We’re excited about coming back to our roots, while using everything we’ve learned during the pandemic Daniel Hemsley, MD, Swamp Motel

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mmersive entertainment company, Swamp Motel, is set to launch The Drop, a new live experience that follows on from the success of the company’s Isklander trilogy, which was created during lockdown.

Swamp Motel’s first live experience since

2019, The Drop will be staged in an office block in central London and will invite audiences into a lift encountering: “A heart-racing thriller in which they have to work out what’s going on within four small walls.” It will be followed by an interactive film, also named The Drop. A flavour of what to expect can be found at: www.attractionsmanagement.com/thedrop “The Drop is at the intersection of digital technology and physical experience,” Swamp Motel MD, Daniel Hemsley, tells Attractions Management. We’re really excited about coming back to our roots with a physical live experience, but also bringing everything we’ve learned during the pandemic to it in terms of the different ways you can use technology. “We’re looking forward to taking the techniques we’ve learned during the pandemic so far, from a storytelling perspective, into the physical world and inviting audiences to experience a story that’s going to be a hybrid in two senses: you come to see and experience

photo: Swamp Motel

the show in person, but the story is bigger than the things around you in the space – you can Hemsley joined Swamp Motel as managing director in 2018

access it from your phone or from a terminal and that influences what you’re experiencing. There’ll also be an online version of the story. “Historically, when we’ve worked with brands, we’ve built really rich experiences that might

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attractionsmanagement.com 3 2021