SIMWORX PROMOTIONAL FEATURE
SIMWORX AROUND THE WORLD UK-based attractions manufacturer Simworx is building on its global portfolio with a range of new projects in Dubai, China and Spain
eadquartered on the Pensnett Estate in Kingswinford, West Midlands, Simworx is a mediabased attractions specialist acknowledged as one of the world’s leading suppliers of Dynamic Motion Simulation Attractions and 4D Effects Cinemas for the entertainment, education and corporate markets. The company’s skills and capabilities extend from full turnkey solutions, custom attractions, product development, manufacturing and service support, to film content, motion programming and complete themed attractions. It has built a global customer base and serves a variety of venues such as amusement and theme parks, seaside piers, family entertainment centres, resorts, museums, zoos, aquariums and cultural and heritage sites, with clients including many of the
leading operators in these various sectors. Clients also have access to a vast film library with hugely varied subject content suitable for the wide variety of venue types the company works with. In addition to projects within the UK, Simworx has designed, built and installed its products throughout the world, including in Europe, North America, South America, New Zealand, Asia and the Middle East. The product range includes 3D/4D effects theatres, Immersive Tunnels, motion theatres, the Stargazer motion ride, a new 360° Flying Theatre, AGV dark rides, the Cobra motion ride and static/ track based RoboCoaster attractions. Indeed, through the acquisition of RoboCoaster, the company now offers a new generation of AGV dark rides, together with the pioneering RCX attractions using passenger carrying robotic technology.
Dubai Parks and Resorts Looking at examples of recently completed projects, a wide range of venues in Dubai, including parks within the newlyopened prestigious Dubai Parks & Resorts (DPR) project, are now operating various products supplied by Simworx. DPR’s Bollywood Parks Dubai features a 100-seat, 4D cinema based on the Indian intellectual property, RaOne, while the Motiongate park also incorporates a 100seat, 4D cinema, based around Sony’s film Underworld, as well as a 100-seat Cobra motion theatre. The two 4D cinemas have large 3D screens, HD projection and a variety of special effects. The Cobra motion theatre experience is based on the DreamWorks Kung Fu Panda IP and includes large, curved 3D screens, 4K projection and a host of special effects, along with four,
4D cinema at Bollywood Parks Dubai; (Inset) Immersive Tunnel at Hub Zero; Stargazer at Ferrari Land; RoboCoaster at HubZero
AM 2 2017 ©CYBERTREK 2017
Attractions Management is the magazine and online community for decision-makers in the global attractions industry