Page 70

SUSTAINABILITY

If the school strikes, Extinction Rebellion movement, Greta Thunberg and David Attenborough haven’t yet had an impact, then surely the uncontrollable fires in the Amazon and Australia must have hit home that the climate crisis needs action from everyone right now. But are the tourism and attractions industries doing enough? Kath Hudson reports…

I

n light of the challenges facing the world, business as usual is increasingly recognised as a poor business strategy: the majority of consumers no longer want to support companies that don’t care about their impact on the planet. Many consumers - particularly millennials, who are projected to spend US$1.4tn this year – want to support companies that are endeavouring to minimise their impact. According to research from booking.com, 87 per cent of global travellers say they 70 attractionsmanagement.com

want to travel more sustainably. Research by World Wildlife Fund in Greta Thunberg’s homeland – Sweden – found that 23 per cent of Swedes have abstained from travelling by air in the past year to reduce their climate impact, while train use jumped to a record 32 million journeys. As the appetite for flying declines, Scandinavian Airlines has had to respond. It’s replacing older aeroplanes with more fuel efficient ones, is seeking to use more biofuel and invest in energy projects which generate a compensation equivalent to the

amount of CO2 emitted, as well as asking customers to pre-book food. Tourism and attractions can be expensive industries in terms of carbon, but attractions also offer a great way of subtly getting the eco-friendly message across and nudging visitors to make changes. What’s more, investing in decarbonising initiatives doesn’t have to negatively impact the bottom line. So what’s the way forward? What are the quick wins and longer term recommendations? We ask the experts… AM 1 2020 ©CYBERTREK 2020

Profile for Leisure Media

Attractions Management Issue 1 2020  

Attractions Management is the magazine and online community for decision-makers in the global attractions industry

Attractions Management Issue 1 2020  

Attractions Management is the magazine and online community for decision-makers in the global attractions industry

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded