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WATERPARKS NEWS acQUisitions

INDUSTRY OPINION

rebrand, renovation and new attractions planned for US parks acquired by Six Flags

A new age of expectation Aleatha Ezra, WWA

Three US theme parks acquired from EPR Properties

Last October,

last year are undergoing

the World

extensive enhancements and

Waterpark

rebranding by new owners

Association

Six Flags Entertainment.

welcomed customer

Darien Lake, near Buffalo, NY; Wet & Wild Splashtown

experience

in Houston, and Wet &

expert David Avrin as a keynote

Wild Phoenix – the largest

speaker during its 38th Annual Symposium and Trade Show.

waterpark in Arizona – will now be rebranded as

■■Three acquired parks will be

Six Flags waterparks.

rebranded as Six Flags properties

During his address, Avrin said that customers expect immediate answers, 24/7

"The Six Flags brand is recognised throughout the

properties with record-

access to information,

world as an industry leader

breaking attractions

expedited delivery and buying

in creating innovative,

and extensive upgrades

with one-click. If you can’t

groundbreaking experiences

including new theming,

give it to them, they will

for guests of all ages,” said

paint treatments and

senior vice president of US

branded signage, along with

Park Operations, Tom Iven.

updates to our restaurant

"We're making major investments in all three

and retail locations.” More: http://lei.sr/q7N8B_T

We're making major investments in all three properties tom Iven

likely find others who will. He also detailed several reasons that you unintentionally drive customers away and reminded listeners that policies and processes are not created to make life easy for your team, but to make

openings

the experience great for your customers. If a leisure venue

New dinosaur-themed water park to open in Croatia

can master the following three elements that typify this new age of expectation, they can gain a meaningful competitive

A new waterpark is set to

bar area, a sunbathing area

open in Istria, Croatia, at

and a souvenir shop.

the end of Q2 2019.

number of differently

person, get instant information

sized dinosaur replicas

on product or service

the famous paleontological

dotted around the park,

offerings and hear quick

sites in the Mon Perin

showcasing different species

answers. They don’t want

campsite in the Bale area

of the extinct creatures.

to fill out a contact form.

of the Croatian region.

22

attractionsmanagement.com

"After more than six

• Individuality – Provide

months of heavy machinery

customers with the flexibility

(172,223sq ft), Paleo Park

work, the pool complex is

to create experiences,

will feature a dinosaur-shaped

almost complete and now

products or packages the

pool, a relaxation pool, a

needs to be completely

way they want them – not just

children’s pool, a family pool,

finalised," said Ivan

how we want to sell them.

a hydromassage pool, hot

Maricic, board member of

• Humanity – Treat people

baths, a spa pool, an indoor

the Mon Perin campsite.

with human dignity. Understand

restaurant, a covered outdoor

More: http://lei.sr/d7u5J_T

that one-size does not fit-all.

Covering 16,000sq m

Ivan Maricic

• Immediacy – Allow customers to reach a real

Paleo Park will open near

Themed on dinosaurs,

After more than six months of heavy machinery work, the pool complex is almost complete

There will also be a

advantage in the marketplace:

AM 1 2019 ©Cybertrek 2019

Profile for Leisure Media

Attractions Management Issue 1 2019  

Attractions Management is the magazine and online community for decision-makers in the global attractions industry

Attractions Management Issue 1 2019  

Attractions Management is the magazine and online community for decision-makers in the global attractions industry