Alice Davis, managing editor, Attractions Management
A PlAn for omAn Oman’s tourism strategy is already seeing results, with new hotels, mixed-use developments and attractions planned. Can it boost its visitor numbers from 2.5 million to 5 million by 2040?
ts UAE neighbour has been getting all the attention lately, but Oman has a plan to change that. If the nation can harness growing interest in the Middle East as a tourist destination and raise its profile, it could be on to a winner. We spoke to Her Excellency Maitha Al Mahrouqi, under secretary of the Ministry of Tourism for Oman, to find out more.
Her Excellency Maitha Al Mahrouqi is under secretary of Oman’s Ministry of Tourism
What is the strategy for boosting tourism to Oman? The Oman Ministry of Tourism’s 2040 Tourism Strategy is based on a cluster approach that creates a series of unique tourism experiences in different areas of Oman, reflecting local culture and heritage. The Ministry is trying to encourage visitors to spend some time in Muscat before escaping to the cool of the mountains, having a true Bedouin experience in the desert or travelling down to Salalah in the south of the Sultanate, which has a different climate entirely. The Ministry is focusing on pushing Salalah’s experiential offering. Salalah is becoming an increasingly popular destination and the opening of the brand new airport in Salalah is playing an important role in tourism development in this region. The multi-product offering, including a pristine coastline, a AM 1 2017 ©Cybertrek 2017
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