TABLE OF CONTENTS
Company Product & Description Services Why Us? Target Market Price List Our Mission Customer Profile Market Research & Competition Marketing Pricing Elements Sales & Distribution Operations Financials Project Timeline Appendices
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Editorial and commercial styling for photo shoots and video/film Personal styling >Closet organizing >Personal shopping >Consulting
COMPANY & PRODUCT DESCRIPTION
WHY US? The Nü Black brings a fresh approach to styling and an aesthetic different to what is prevalent in the fashion system in Chicago.
Gender: men and women Age: 18-35 Location: Chicago and Chicagoland area Income: $20,000+ Marital status: single and married Education: college and post-graduate Occupation: photography, journalism, finance, publishing Ethinicites: all 2
EDITORIAL AND COMMERCIAL
$200/gig Back-up fee: $50
Consulting: first hour free, $85/session Personal Shopping: $200/day Closet Organizing: $50/hr
OUR MISSION To help clients develop and express their own personal style in an honest and efficient manner. We strive to apply a nü aesthetic with styling through imagery and people.
Name: Rei Sargent Age: 25 CUSTOMER PROFILE Occupation: Nurse Annual income: $70,000 Education/Degree: BS in Nursing Residence/Type and location: Apartment, Chicago Marital Status: Single Children: None Leisure Activities: Cooking, Music, Hiking Vacation/Travel: Summers in Tel Aviv, Israel Favorite Stores/Designers: Marc Jacobs, Zara, Topshop
MARKET RESEARCH & COMPETITION