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02.09.11

NEWS Be Frugal (With Google) The Guardian reports that internet champs Google have introduced adverts for its daily deals service. The ads, which appeared on its homepage for the first time this week, throw weight being the internet giant’s bid to challenge discount and offers giant Groupon. Placing adverts on its homepage is a rare step for Google, which like advertising matters regards the clutterfree user experience as one of the key elements of its success. Google Offers is only available in the US (for now) but the thousands of San Francisco based advertising matters readers should hot foot it to Ameoba Records and pick up a bundle of great music for half the normal price. Stoked.

Dot Brand? Handsome advertising lobbyists the WFA (supported ably by our friends at ISBA) have hit out at ICANN’s proposals for unlimited new domain names. The new proposal, scheduled to come into force in January 2012, could see the emergence of a myriad of new domains, such as .pepsi, .google, .beer, .cars and so on. Stephan Loerke, WFA Managing Director, said: “ICANN's decision flies in the face of their own impact assessments, which highlight the potential dangers and massive costs that unlimited domain names could incur. Worse, it could lead to significant confusion among consumers and expose them to abuse by fraudulent operators.” For more information check out the WFA website.

Ban CFCs The Children’s Food Campaign this week repeated their calls for more restrictions on food and drink advertising. The campaign group, not known for their sympathy towards adland, managed to describe independent regulator the Advertising Standards Authority as an ‘industry body’ in their most recent report AND call for restrictions on calorie-free soda ads to help us all…reduce our calorie intake. Nope, us neither. Contact the FAU’s very own Tom Bage for more details.

Let’s Get Quizzical Not content with trying to understand absolutely everything about advertising the biro wielding stattos at Credos have launched a weekly quiz on their natty website, featuring Wayne Rooney, Greggs and money – three concepts that sit more happily alongside each other than you’d think. To be in with a chance of winning a stellar prize, tweet @credosthinks with your results..

More? Campaign Ad industry has not cracked branding online Campaign Tesco fails to get Asda price guarantee ad banned The Guardian TV product placement off to a slow start Marketing Pepsi launches mini cans Marketing Ad watchdog investigates Trip Advisor Marketing Week Asda and Diageo tackle drinking at home Marketing Week Tiger Woods is riskiest brand ambassador


Marketing Week Facebook to launch music service in September Marketing Week Avios rebrand causes backlash for airmiles company New Media Age Twitter appoints new head of global public policy New Media Age Channel 4 unveils first TV catch up viewer ratings

Ad of the Week

Client: Kronenbourg Agency: BBH

EVENTS Media Business Course 2011 The Media Business Course is the pinnacle in media training: the most exciting and dynamic area within marketing and advertising today. Nowhere else is so much knowledge and experience provided so professionally by experts in their respective fields, which is why the Media Business Course guarantees a fantastic learning experience. Intensive sessions, a great setting and new knowledge make this the best course available for any media, marketing or creative professional hoping to better understand the unbelievably fast-changing world of mass communication. Venue: The Grand Hotel, Brighton Dates: 2 – 5 November 2011 For more information, contact Catherine Hitchcock

War of the Words What will you be doing on the 8th of December? Worrying about your uncompleted Christmas shopping? Battling the inclement weather? Faithfully rereading old copies of advertising matters? No. If you care about advertising and its future you will be at Campaign’s War of the Words conference, listening to the brightest young people in commercial communications shape the future of the industry. Featuring the best planners, creatives, brands and media people, speakers will compete against each other under the watchful eyes of David Hackworthy and Nikki Crumpton – with


delegates using push button technology to judge the best. We’re already excited, and you should be too – email Celia right now to get your hands on a ticket.

16th November, Clearcast Training for Advertisers Clearcast is responsible for pre-clearing TV ads for the UK’s largest commercial broadcasters to make sure they don’t mislead, cause harm or offend. It runs introductory training courses for advertisers to learn all about the clearance process and the key role advertisers play in getting their ads approved. The courses cost £25+VAT, for a full morning’s training, lunch and the opportunity to meet Clearcast’s senior management. Click here for more information and to book places.

Volunteer Needed Interested in media? Time on your hands? Help organise WorldSkills London 2011 (5-8 October 2011). Details HERE.

Debating Group dates for your diary 24th October – Professional Publishers Association 28th November – International Advertising Association 23rd January 2012 – Internet Advertising Bureau

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Advertising Matters 2-Sep-11