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24.06.11

NEWS Bye Bye, COI Yesterday Francis Maude confirmed what we’ve all known for months; that the government is swinging its axe towards the Central Office of Information, with the union Prospect warning of 400 job losses. Much of the COI’s work will now be handled centrally by the Cabinet Office, who are also creating a new “specialist communications procurement unit” (whatever one of those is) with government departments also expected to play a fuller role in delivering communications. In a statement, Mr Maude acknowledged that the government would continue with “vital and cost effective marketing campaigns – such as those campaigns that save people’s lives.” Matt Tee (whose report for the government recommended a different course) has responded on Twitter. For our part, the Advertising Association is asking the government to donate the COI’s work as a national endowment (to HAT or one of our leading universities) so 65 years’ of worldclass institutional expertise in making make our roads safer, classrooms well-staffed or waistlines trim isn’t lost forever. Meeting Two (Reg) Adland’s think tank Credos launched its latest report on Tuesday, discussing children and the commercial world with Mothers’ Union chief and government report-writer extraordinaire, Reg Bailey. NGOs, journalists, agencies and brands gathered to hear Credos boss Karen Fraser discuss the things that modern parents are worried about. The full findings are online. Reg Bailey said: “It’s a bit like the emperor’s new clothes: you need someone who’s honest enough to tell you when things are right and when they’re not going right, and Credos should play that role for the advertising industry.” Hear hear. Photos of the event can be found on the Credos website and a video will be up soon. Yes We Cannes Good news from Cannes for AMV BBDO, DDB and Leo Burnett, who have all been shortlisted for the first ever ‘Creative Effectiveness’ award. The category, in its first year, aims to assess whether campaigns have actually worked in the marketplace. advertising matters can see this sort of thing catching on. Elsewhere at Cannes The Guardian reports that Eric Schmidt, big cheese at some new internet start-up called Google , publicly backed the power of TV advertising saying that the company’s Super Bowl Ad actually ended up paying for itself. Not bad, when you consider the slot probably cost over $5m… Backstop The government is consulting on proposals to radically alter the landscape of our consumer institutions. These proposals include plans to hand over consumer protection powers to local Trading Standards – in light of the planned dismantling of the OFT. These proposals could lead to Trading Standards becoming the ASA’s legal backstop. If this worries you or your business, regulatory supremo Will Blomefield is the man to talk to.


More? Media Week Facebook unveils interactive unit and client council Evening Standard Loss-making Guardian risks all on ‘digital first’ Guardian Paris to cut advertising on streets by 30% Guardian Product Placement: P stands for puzzled public Guardian TV heavy weights baffled by Twitter and Facebook UTalkMarketing More than 8m UK mobile users heading online UTalkMarketing Apple to launch iPhone 5 in September UTalkMarketing Microsoft readies TV ad platform for Kinect BBC Affair poster in Dorset criticised BBC Spraying sheep with adverts

Ad of the Week

Client: Ministry of Defence Agency: Young and Rubicam Media: Print (though never run – more HERE)

EVENTS The Mad Men We Love to Hate: Our Changing Relationship with Advertising – Thursday 7th July, 6pm, Royal Society of Arts The IPA’s Nicola Mendelsohn joins writer and economist Umair Haque, broadcaster Sam Delaney and RSA Chief Matthew Taylor for a very special conversation about advertising. Many more details to follow next week, but in the meantime get your free tickets HERE for a unique evening… Debating Group Annual Reception The Debating Group annual reception takes place on Monday 11 th July, in the august surroundings of the House of Commons terrace pavilion. There will be drinks, nibbles AND


Austin ‘Haddock’ Mitchell MP. Monday nights may never be the same again - email Doreen for tickets, right now. We’ll see you there. 29th June, IPM Pricing Seminar The IPM is running a half-day seminar on alternatives to price promotions. ‘In Place of Price – Taming Price Discounting’ will take place at The Old Cinema, 309 Regent Street, London W1B 2UW, on Wednesday, June 29th, 2011 from 9.00am to 1.00pm. Chair is Andrew Marsden, immediate past president of the Marketing Society. Speakers include: Will King, King of Shaves; Dr Martin Scott, KPMG; Richard West, University of Westminster; Gus Ormond, Simon-Kucher and Partners; and Colin Harper, the IPM. Further details from Stephanie Cooper. Start Up Britain The MAA and Start Up Britain will be hosting the first Marketing 4 Start Up Britain between the 4th and 8th July – a week-long event of free workshops seminars aimed at helping the UK’s entrepreneur community to understand the vital role that marketing can play in helping British business recover from the recession. The week will also play host to a number of keynote speakers including Barbara Cassani CBE, Mike Soutar, CEO of shortlist and Claire WattSmith of Bobelle London. The week will culminate in a ‘Win an Agency’ competition, which will reward one new business with access to top London agencies for a year. A shortlist of five entrants will have ten minutes to pitch and impress to a panel of successful business people to win the coveted prize. To enter the competition, get the timetable of events or claim your free tickets for the day visit www.marketingagencies.org.uk 5th July 2011, ISBA's Annual Lunch, James Harding (The Times, Editor) ISBA: “ISBA invites you to join us at The Dorchester Hotel on Tuesday, 5th July for our Annual Lunch. A not to be missed fixture in the industry calendar, this year's lunch promises to be another great event. We are pleased to announce that James Harding, Editor of The Times will be our guest speaker. James has been the Editor of The Times since 2007, and prior to this held positions with the Financial Times. The Press sector faces increasing challenges on the digital front, and James will be sharing with us his perspectives on the issues. Tickets are £130 (+VAT) for ISBA Members and £160 (+VAT) for Non-Members. Or why not host your own table? For a limited time only, book a table before 3 rd June for 10, and only pay for 9 places!” Booking form 13th July/16th November, Clearcast Training for Advertisers Clearcast is responsible for pre-clearing TV ads for the UK’s largest commercial broadcasters to make sure they don’t mislead, cause harm or offend. It runs introductory training courses for advertisers to learn all about the clearance process and the key role advertisers play in getting their ads approved. The courses cost £25+VAT, for a full morning’s training, lunch and the opportunity to meet Clearcast’s senior management. Click here for more information and to book places.


Debating Group dates for your diary 18th July – Marketing Agencies Association 31st October – Professional Publishers Association 28th November – International Advertising Association 23rd January 2012 – Internet Advertising Bureau Receiving this indirectly? Want to share your industry gossip on a confidential basis? Fancy buying the editor a pint? Contact us. You can Unsubscribe here, but we recommend that you don’t. Ever. -ends-

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