Page 1

17.06.11

NEWS Bullmore The cream of Adland gathered at The Globe on Wednesday to watch Jeremy Bullmore receive the Mackintosh Medal for “outstanding personal and public service” to advertising. The former Chairman of JWT, WPP board member, Campaign and Guardian columnist, wit, writer and raconteur walked away with the industry’s highest honour jangling in his pocket – but not before treating 300 guests to an address which (like the man himself) was brilliant, humble, funny and wise. Countless attendees said it was the best speech they had ever heard and (for once) advertising matters isn’t arguing. Sir Martin Sorrell summed it up best with a Bullmore Mnemonic: “B is for brilliant writer and certainly brainy. It’s U for unique, it’s L for leading national treasure, L for listener, it’s M for mentor, it’s O for outstanding, it’s R for rigorous and it’s E for erudite but in summary, to my mind, it’s what my Dad said: he’s a very fine man.” Hughes Wednesday evening also saw Penny Hughes’ presidency of the Advertising Association draw to a close. In her six years at the AA, Penny helped oversee the extension of self-regulation into the wilds of the internet and the formation of the business4Life partnership. We were delighted that Penny was made a Commander of the British Empire in the Queen’s Birthday Honours, but were disappointed that despite the concerted letter writing campaign going back several years, your humble editor remains unrecognised. Don’t worry: we’ll replenish the stocks of green ink and keep trying. Patterson Replacing Commander Hughes as AA President is Gavin Patterson, Chief Executive of BT Retail. As well as being a major brand at the heart of the creative and digital economies, BT has a long history of iconic advertising from Buzby in the 1970s, Maureen Lipman’s ‘ology in the 80s, ET telling us ‘It’s Good to Talk’ in the 90s and most recently, Jane and Adam’s wedding day details being decided on Facebook. Welcome aboard, Gavin. And make sure you bring Bob Hoskins to the next AA BBQ. Up The bean-counting supremos at PricewaterhouseCoopers bring us good news: the value of the UK advertising market is set to increase by 4.8% in the next four years to £17.7bn. Product placement, social networking and classified advertising will lead the charge back to pre-recession spending levels, according to a report this week. Coincidentally, £17.7bn is the annual cost to NHS and employers of Britons’ unhealthy lifestyles. Perhaps it’s time for the government to splash the cash on an advertising campaign to help us lose a few pounds? You could call it, say, Change4Life? Panel Andria Vidler, CEO of EMI Music UK & Ireland, has joined the AA’s Children’s Panel. Chaired by former COI chief Mark Lund, the panel is at the heart of the AA’s contribution to the Bailey Review. If you are a brand, media owner or agency whose products are seen, used or bought by children Sue Eustace wants to hear from you.


More? Brand Republic Magna tips global ad market to grow 5.2% in 2011 Marketing Week Guardian switches to digital first strategy Independent Arts that fell foul of the Olympics Guardian Why television is the place advertisers want to be again UTalkMarketing Nearly half of UK companies use social media to win new business Brand Republic The Apprentice takes on magazines Campaign The impossible brief UTalkMarketing Google’s debut UK TV ad scoops Peoples’ Choice Award Marketing Week Facebook ramps up mobile offer Guardian New Louis Vuitton campaign starring Angelina Jolie under fire Brand Republic Coca Cola targets young people with 2012 sponsorship

Ad of the Week

Advertiser: Google Agency: BBH Media: Campaign’s Bullmore Special

EVENTS Tuesday 21st June, Credos and Reg Bailey at the Mothers’ Union Credos' next research briefing will be held at the Mother’s Union. Reg Bailey will present the key findings from the Bailey Review, set up by government to address the “excessive commercialisation” and “premature sexualisation” of childhood. This event is by invitation only. To email emma.taylor@credos.org.uk by Friday 17 June. 29th June, IPM Pricing Seminar

book

your

place,

please


The IPM is running a half-day seminar on alternatives to price promotions. ‘In Place of Price – Taming Price Discounting’ will take place at The Old Cinema, 309 Regent Street, London W1B 2UW, on Wednesday, June 29th, 2011 from 9.00am to 1.00pm. Chair is Andrew Marsden, immediate past president of the Marketing Society. Speakers include: Will King, King of Shaves; Dr Martin Scott, KPMG; Richard West, University of Westminster; Gus Ormond, Simon-Kucher and Partners; and Colin Harper, the IPM. Further details from Stephanie Cooper at stephaniec@theipm.org.uk. 5th July 2011, ISBA's Annual Lunch, James Harding (The Times, Editor) ISBA: “ISBA invites you to join us at The Dorchester Hotel on Tuesday, 5th July for our Annual Lunch. A not to be missed fixture in the industry calendar, this year's lunch promises to be another great event. We are pleased to announce that James Harding, Editor of The Times will be our guest speaker. James has been the Editor of The Times since 2007, and prior to this held positions with the Financial Times. The Press sector faces increasing challenges on the digital front, and James will be sharing with us his perspectives on the issues. Tickets are £130 (+VAT) for ISBA Members and £160 (+VAT) for Non-Members . Or why not host your own table? For a limited time only, book a table before 3 rd June for 10, and only pay for 9 places!” Booking form 13th July/16th November, Clearcast Training for Advertisers Clearcast is responsible for pre-clearing TV ads for the UK’s largest commercial broadcasters to make sure they don’t mislead, cause harm or offend. It runs introductory training courses for advertisers to learn all about the clearance process and the key role advertisers play in getting their ads approved. The courses cost £25+VAT, for a full morning’s training, lunch and the opportunity to meet Clearcast’s senior management. Click here for more information and to book places. Debating Group dates for your diary 18th July – Marketing Agencies Association 31st October – Professional Publishers Association 28th November – International Advertising Association 23rd January 2012 – Internet Advertising Bureau The Annual Reception on the Terrace of the House of Commons is scheduled for 11 th July. Culture Secretary Jeremy Hunt will be among the guests. Receiving this indirectly? Want to share your industry gossip on a confidential basis? Fancy buying the editor a pint? Contact us. You can Unsubscribe here, but we recommend that you don’t. Ever.

-ends-

Advertising Matters  

Newsletter

Read more
Read more
Similar to
Popular now
Just for you