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SIESTA KEY UNIVERSITY YEARBOOK 2011


THIS YEARBOOK IS DEDICATED TO THE:

2011 © SIESTA TA KEY UNIVERSITY, LLC. T


April 2011, Ribbon Cutting Ceremony with Special Guests Dick & Lorraine Vitale

There’s Really a University on Siesta Key? Tuition fees, admissions essays and required reading lists... forget about them! Siesta Key University (SKU) is not your typical “school.” SKU is a “school of thought,” a new retail business offering university-themed apparel and gifts for all ages.

Featured brands include Bella, Canvas, Anvil, Alternative and American Apparel, as well as organic and eco-conscience t-shirts. Not only making green efforts, SKU gives a portion of its profits to the V Foundation for Cancer Research. The featured line-up changes regularly as SKU issues fresh collections, called Classes. The first of such featured lines is the Siesta Key University: School of Music. What’s next? Perhaps your “major” will make the “class schedule.”

Known for beautiful white quartz beaches, psychedelic sunsets and a laid-back attitude, Siesta Key is an amazing place. In fact, popular travel writer Dr. Beach named Siesta Key “America’s Best Beach,” for 2011. A small community full of thinkers, dreamers and doers, Siesta Key is very much like a college campus. We like to think of all our local and visiting inhabitants as student body, united under one sun. SKU welcomes everyone and embraces all endeavors and aspirations. Together we unite for exciting experiences and good times!

Located by the Blasé Cafe at: 5263 Ocean Boulevard p: 941.487.8323 www.SiestaKeyUniversity.com

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The Founders and Staff Founded by the Mettille family in 2010, SKU is the brain-child of mother and daughter duo JoEllen and Brooke. Dad, Craig, is also very much a part of the team. Having built several businesses from the ground up, the Mettille family knows what it takes to make a vision come to life. Recognizing the unique community of Siesta Key visitors and inhabitants they thought, “What if Siesta Key had a university?”

Clockwise Founders: Craig, Brooke and JoEllen Mettille; Creative Director: Leigh Kosloski, Staff: Fritz Rothen, Manager: Kathleen Rothen

before ultimately deciding to attend the Fash ion Institute of Technology in New York City, where she earned an AAS in Communications Design and a BFA in Graphic Design. Living in NYC, Leigh has worked in luxury advertising and fashion journalism for quite a few big names, while also freelancing her artistry for the promotional materials of several musical talents. All artwork and promotional materials are her original illustrations and designs.

Schools and universities offer attendees many experienes. Students discover new interests by joining clubs, meet all sorts of people, and engage in the most memorable of social events (we’re talking major good times). The Mettille’s realized Siesta Key wasn’t much different from a college campus. At least, it comes pretty close to one by these standards. So why not create an “institution” that collectively joins the community together under the positive notion of “school spirit.”

Also joining the staff as manager is Kathleen Rothen, a native of the Pittsburgh area. Occassionaly Kat’s son Fritz and daughter Kate can be found helping “students” at the campus store find the perfect style and fit.

Artistically directing SKU is Leigh Kosloski, a journalist and graphic designer. Leigh received a B.A. from Lehigh University in Journalism

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Our Products:

The School Uniform You Want to Wear SKU does not have textbooks, but we do offer merchandise that continually reflects the ever changing and expanding community of personalities and interest groups in the Sarasota area and beyond. Regularly, with each “new term,” the founders of SKU work with local artists to produce unique items that aren’t your typical bookstore fare. The aim of SKU is to regularly produce new collections of merchandise that reflect popular cultural trends, current events and cater to local and visiting crowd’s interests. Basically, we make cool stuff to represent various “schools of thought” for every age group.

Or are you just here to have an awesome time? Declare yourself a member of our Greek system:  Greek. Yep, that’s Sigma, Kappa, Upsilon. As you can tell, it is SKU’s aim to represent the many facets of an actual university, but infused with a whole new level of fun. Whatever your age, size or interests, SKU has something for everyone. If you love Siesta Key, then why not declare yourself a member of the student body and sport some of the timeless yet unique gear. SKU uses brands you love and trust and scout out the best new offerings in casual apparel.

What are your favorite activities and interests? Do you like good music? If so, you’ve come to the right place to hear many talented local artists. If you do enjoy getting your groove on, you might want to consider yourself a student of the “SKU School of Music.”

Featured brands include Bella, Canvas, Anvil, Authentic Pigments, New Era, Alternative and American Apparel. SKU also offers several eco-conscience items made of recycled and/or organic materials. 4


The Official Logo: SKU Crest The Crest is the “official insignia” of SKU. The logo is an adaptation of a classic collegiate crest. Initially, the composition projects the idea that it is emblem of significance, or even judicial command. A second inspection relays the concept’s true essence as a laid-back place of leisure. The large “SKU” type sits atop the calm ocean, as the sun decends (or ascends) from the horizon. Incoporated into the concentric structure are several indentifying elements of type. The full name, short nickname and region have been balanced against imagery, while maintained a balance of white space that will allow for small printing scales.

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purple is a golden shade of yellow. Like purple, yellow is associated with creative thinking in a very energetic sense. Some contend that yellow is the color of intellect. In any case, yellow is the color of the sun and Siesta Key sure does have a lot of sunshine!

Wear Your Colors Proudly!

Color theory dictates that purple and yellow are complementary colors, which ironically means they are complete opposites. Opposites really do attract in a sense that together these colors make for quite a fashionable combination. Together, purple and yellow represent our unique brand of school spirit.

Purple is noble, passionate, mysterious and is often associated with spirituality and creativity, as well as evocative of a peaceful state-ofmind. Countering a wise and passionate royal

Basic Logo The SKU Basic Logo is a simplified logo, using a modified version of the slab serif Egyptian typeface Aachen. This typeface is commonly used in scholastic logos. This logo is often used in conjunction with more abstract artwork. It’s simplicity allows for a broad range of applications, using various production methods. It can be scaled to a variety of sizes while maintaining a sense of proper letter spacing and alignment. 5


Welcome to Campus

The SKU Team prides itself on paying attention not only to their product, but also to the campus store. Designed as a concept boutique, the exterior has some intrigue with it’s bold purple and yellow walkway, but is more the most part unassumingly simple.

find at the best social gathers. It’s the place “students” go to kick back and have fun. Many of the furnishings in SKU are antiques from architectural salvages from as far as Iowa. In every nook and cranny are curiousities and artifacts that lend to a library appeal. Vintage textbooks and new books line the shelves, along with interesting little knick nacks and original artwork produced by the SKU Art Department. Each carefully selected and placed to lend intrigue and really make the store a special place to visit.

Once inside the store you are transported away from the common tiki and tropical aesthetics, to a place that is nostalgic as a classroom, but as elegant as the dean’s private library. No demerits or homework are issued here. Instead, we cultivate the same good vibes you would 6


Curiosities in Every Corner

Oppsite Page: Kathleen Rothen and Fritz Rothen stand under the SKU boat. This Page: Clockwise: Two Students hanging out on the SKU sign, The SKU Hippie Bus, Women’s Display, Women’s Section (2 pictures), Kid’s Section, Men’s Section, Ocean Blvd. Entrance

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THE STARTING LINE-UP Men’s

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THE STARTING LINE-UP Women’s

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SORORITY MIXER MIX AND MATCH BOYFRIEND TANKS & CHRISSY SHORTS

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SKU PREP SCHOOL:

Baby and Kids Siesta Key University students come in all ages and sizes. We greatly cherish our littlest scholars who are learning so much everyday. SKU offers the most stylish and comfortable apparrel out there on the best brands like Precious Cargo amd Anvil. SKU also offers organic options for the eco-minded.

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GIFTS: SKU Gear Not sure what to get the person that has everything? Try one of the many unique and individually designed trinkets and treasures. Gifts shown: plastic cup, metal water thermos, mug, purse hange, LED keychain, rubber bracelet, hats, frisbee, drawstring tote and koozies, including our famous “boob koozie.�

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SPECIAL EDITIONS 101: SKU MASCOT LINES

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Name: Candace “Candy” Cougar Hometown: Siesta Key, Florida Age: She’ll never tell. Age is just a number. Eyes: Brown, but she often wears color contacts. It’s fun to change up your look. Hair: Beautiful and bouncy! Favorite Place: Siesta key’s village for a martini, extra dirty. Meow! Activities: “There’s so much to do on Siesta Key and in the surround area of Sarasota. I love to hit all the shops at St. Armand’s Circle, have brunch at one of the downtown’s many great eateries, or go hit a local bar for some great music. I also enjoy a good hunt at Siesta Key Beach, where the best prey can be found. Hope to see you there!”

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GIRL GIRL’S

Winnie Manatee - Girl’s Mascot

Winnie Manatee

Our official mascot, Candace Cougar, has a very busy schedule. When not on the prowl, there is Pole Aerobics at Apple Jelly Studios, regular lunch dates with girlfriends, continuous Sarasota leisure and charitable events, and not to mention spending time with family. Yes, don’t confuse her cub as her sister. Also, as a nighttime huntress, Candace needs regular catnaps throughout the day. Candace has enlisted the help of her dearest bestfriend, “Winnie the Manatee” to help represent SKU. Winnie has always been that friendly voice on the other end of the phone and is a bit more reliable when it comes to attending daytime activities. In fact, Candace considers her to be like a mother and best friend rolled into one huggable and loveable girl. A true nurturer, Winnie was perfect for the job of respresenting our prepschool scholars, the younger generation of future SKU graduates.

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BOY’S

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SPECIAL EDITIONS 102: SKU SHIELD

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SPECIAL EDITIONS 103: SKU SCHOOL OF MUSIC

Advertisement: Siesta Key University School of Music Original Photography by: Leigh Kosloski

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ROCK AND ROLL!

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BEATLEMANIA!

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Featured by SKU

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Siesta Key University School of Music

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SPECIAL EDITION: Most Fashionable Beach

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HOLIDAYS AND EVENTS

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SIESTA KEY CRYSTAL CLASSIC MASTER SANDSCULPTING COMPETITION

Siesta Key University participated in their first event as a sponsor of the Siesta Key Crystal Classic Master Sandsculpting Competition, held on Siesta Key Beach in November 2010. Not only was this SKU’s first event as a sponsor, but also the very first time SKU goods were officially offered for sale to the public, as the campus store had yet to open.

The event, benefiting the Mote Marine Laboratory, was a huge success. Master sculptors from across the country created beautiful materpieces. Thousands of people poured onto the beach that weekend, many of which went home with some awesome new Siesta Key University threads!

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CHRISTMAS 2010: GRAND OPENING

Siest Key University’s Campus store officially opened for business December 15, 2010. Just in time for last minute holiday shoppers, the village was treated to an awesome window display complete with a purple and gold Christmas tree, surrounded by glittering piles of presents.

tall tree, the lights made for quite a beautiful spectacle. Long after the holidays, this tree remains a staple for tourists seeking photoops in Siesta Key Village. Many vistors and locals found perfectly unique gifts for their love ones. Sweatshirts were particularly popular, as many northerners would have to leave Siesta Key’s paradise weather for blizzards and icy temperatures up north.

SKU also delighted village go-ers in helping decorate the town. SKU covered a tall palm tree with hundreds of purple and gold lights. Strung from the bottom to top of the very

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LOVE IS IN THE AIR: VALENTINE’S DAY 2011

Clockwise: Founder Brooke hams it up in the newest addition, Dusty Rose Hoodie, Facebook Icon, Internet Advertisement, Dusty Rose Sweatshirt with Left Chest Logo

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IRISH STUDIES 101: ST. PATRICK’S DAY 2011

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MACFEST: Music Festival May 14, 2011

Daytime showers didn’t dampen spirits at the first ever MacFest, held in downton Bradenton, Florida. SKU was a major sponsor of the event, hosted by local musician Michael Mac. The SKU faculty took their awesome, music inspired, yellow hippie bus on the road for the event. It proved to be a great idea, as friends and family climbed inside during the heaviest of the rain showers.

Once the rain stopped, the crowd was back on their feet enjoying some of the best bands around. Featured guests included many Allman Brothers Band associates and local talents such as Dana Lawrence’s Kettle of Fish, Ben Hammond and the very energetic Tony Tyler Band. The fun went well into the night and was truly a memorable time for all.

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Official Ribbon Cutting SKU Grand Opening April 2011

Dick Vitale, Craig, JoEllen and Brooke Metille, April 2011

Siesta Key University hosted an official ribbon cutting ceremony at the campus store in April 2011. Special guest Dick Vitale. Mr. Vitale works closely with the V Foundation for Cancer Research and honored students with a guest appearance. He was very happy to meet and sign autographs for attendees.

hard work and devotion to a cause that helps families affected by cancer, as well as supports finding a cure.The Metille family have been long supporters of the V Foundation and firmly believe that SKU’s good works and positivity can contribute to the foundations goals in the most positive of ways, with fun!

As a member of the Board of Directors, Mr. Vitale was happy to accept SKU’s $10,000 pleadge of continued support. SKU is commited to donating a porition of all profits to the V foundation. This was the “school’s” first official donation, a reflection of lots of

For more information on the V Foundation: http://www.jimmyv.org/

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The Best and Brightest SKU Students Having FUN

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Here, There, Everywhere Advertisements, Blogs & Other Art

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CONCEPT BOUTIQUE HITS SIESTA KEY

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ALL MAJORS SUPPLIED Men’s • Women’s • Kid’s • Gifts for All Unique clothing and gifts, locally designed and printed.

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SHOW YOUR SIESTA KEY TEAM SPIRIT!! Featuring: American Apparel • Alternative Apparel

GO SKU COUGARS!!!

5263 Ocean Boulevard • Siesta Key, FL p: 9�1.91�.2780 e: info @ SiestaKeyUniversity.com www.SiestaKeyUniversity.com

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Coupon must be presented at time of purchase. Certain restrictions apply to sale merchandise.

ALL MAJORS SUPPLIED Men’s - Women’s - Kid’s - Gifts for All ���������������������������

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5263 Ocean Boulevard • Siesta Key, FL p: 9�1.487.8323 e: info @ SiestaKeyUniversity.com www.SiestaKeyUniversity.com School is in Session (Hours): Mon - Wed : 10-7 Thur - Fri : 10-9 Sat-Sun: TBA

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SPRING BREAK WILL COME SOON! SHOW YOUR SIESTA KEY

TEAM SPIRIT!!

ALL MAJORS SUPPLIED

Men’s - Women’s Kid’s - Gifts for All Unique clothing and gifts, locally designed and printed. Featuring: American Apparel, Bella, Alternative Apparel and Other Top Brands!

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Men’s - Women’s - Kid’s - Gifts for All


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SHOW YOUR SIESTA KEY TEAM SPIRIT!! ����������������� ����������������� ��������

ALL MAJORS SUPPLIED

Men’s - Women’s Kid’s (Infant to size 14) - Gifts for All Unique clothing and gifts, locally designed and printed. Featuring: American Apparel, Bella, Alternative Apparel and Other Top Brands!

5263 Ocean Boulevard • Siesta Key, FL p: 941.487.8323 www.SiestaKeyUniversity.com School is in Session - Call for Hours A portion of our profits goes to:

A Ph.D in “Fun” from Siesta Key University? ����������������������������������� ���������������������������

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Candace Cougar, Guest Writer

Established

Since 1920

Super Distilled

Siesta Key University is not a real university, but is the hippest, concept boutique to hit the Siesta Key Village. Playfully calling upon the aesthetics of the classic Ivy League schools with that of a modern “student body,” Siesta Key University has clothing and gifts for all ages. Designed and printed locally on the best brands, SKU features an elevated appeal of art and current fashion. Featured brands include Bella, Canvas, Anvil, Alternative and American Apparel, as well as organic and eco-conscience t-shirts. Not only making green efforts, if sleeve art does not fit on wm's sleeve, SKU gives a portion of its profits to the small on left hip? V Foundation for Cancer Research.

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Founders: Craig, Brooke & JoEllen Mettille

The featured line-up changes regularly as SKU issues fresh collections, called “Classes.” The first stop is in honor of local musicians, the “Siesta Key University: School of Music.” What’s next? Perhaps your “major” will make the “class schedule.” Located by the Blasé Cafe at:

5263 Ocean Boulevard p: 941.487.8323 www.SiestaKeyUniversity.com


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Welcome Spring Breakers!

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Cooler than a Backpack SKU Packaging

Coming Soon!!!

Gift Cards and Unique Gift Packaging Giftcard, Giftcard Holder and Gift Bag, (Production Renderings)

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SKU Yearbook