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Lauren Henderson

lehendi@gmail.com

770.605.1608

621 Crossfire Ridge, Marietta, GA 30064

“Limitations live only in our minds. But if we use our imaginations, our possibilities become limitless.” - Jamie Paolinetti


“Okay, first thing you notice is their beady eyes and then their determined look.”

Getting Rid Of the Creepy-Crawlies Since 1901 www.orkin.com • 888.215.0059

“Whoever this bug killer is, has a sick, sick sole.”

Orkin Campaign The target audience is new and old home owners from the ages of 23 to 65. They are your average working American who want to protect their house and themselves. Getting Rid Of the Creepy-Crawlies Since 1901 www.orkin.com • 888.215.0059

SILVER SCADDY AWARD

SINGLE MAGAZINE AD AND MAGAZINE AD CAMPAIGN

To start my creative process I first look at my research I have gathered. For this particular campaign after sketching and sketching, I started to notice there was something familiar about the scenes I was creating and the style of illustration I was using. It was the “Far Side!” I believed that using Gary Larson’s “Far Side” as my inspiration would take my idea to the next level. Most people who own a house will remember the Gary Larson “Far Side” comics. The ads that mimic the “Far Side” style will catch the eye of the 23-65 yr. old who remember it and still love it.


“Tom, where’s the shotgun?”

Getting Rid Of the Creepy-Crawlies Since 1901 www.orkin.com • 888.215.0059

“I swear he was 500 feet tall and spit poison!”

Getting Rid Of the Creepy-Crawlies Since 1901 www.orkin.com • 888.215.0059

SILVER SCADDY AWARD

SINGLE MAGAZINE AD AND MAGAZINE AD CAMPAIGN

SILVER SCADDY AWARD MAGAZINE AD CAMPAIGN


ORKIN FLASH WEB BANNER


Orkin Web Ads The web banners are displayed on websites the target audience would typically be on. The are created in Flash to make the creepy crawlies come to life and make the illustrations pop.


ORKIN FLASH WEB BANNER


St Lucia Campaign

“So this is heaven.”

Get in touch with your adventurous side.

“Paging Dr. Richardson.”

“Where’s the elevator going down?”

Petit Piton, St. Lucia

“I think I just got my second wind!” “Huh! Didn’t know I had that muscle.”

“Does this tour offer piggy back rides?”

Get your head in the clouds. Reaching to the top of the majestic Gros Piton in St. Lucia will leave you breathless. Take a deep breath and you’ll even notice the view. Look to your left. The fellow volcano staring at you is Petit Piton. Doesn’t look so petit does it? If Gros Piton leaves you thirsty for more, Petit Piton has a hike twice as steep and twice as adventurous as the rock you just rocked.

ST LUCIA MAGAZINE SPREAD

“I feel like a kid again!” Gros Piton, St. Lucia

“Hello St. Lucia!”


“Excuse Me While I Kiss the Sky.” Get in touch with your adventurous side.

Jimi Hendrix

St LUCIA BILLBOARD AD

St Lucia Campaign Great Pitons

Magazine Ads

Billboards

In order for me to explain my creative strategy behind my campaign, I would first have to explain what is so unique about St Lucia. The Great Pitons. Gros Piton and Petit Piton, are two volcanic rocks that are native to the Island. They are not only unique because they are actual volcanoes, but they have an adventurous hike and once you get to the top, it’s an experience you will never forget. From the top of the Piton’s, you can see each angle of St Lucia and all it has to offer.

The strategy for the magazine ads is to excite the Target Audience. To give them copy they can relate to and will resonate with them. In the two print ads I show each volcano with a dotted trail leading to the top of the volcano. Along the trail I added comments that express the feelings one would have as they hike up the great Piton’s. Once your eyes reach the top the reader is left with that “Aah Haa!” moment from the sense of accomplishment of reaching the top and enjoying the view.

The billboards zero in on the moment when you reach to the top of the volcano. I chose song lyrics that would resonate with the target audience and carried the same tone throughout the campaign. I used the song quotes not to just use quotes, but because they make the moment feel even greater. They carry that sense of the unimaginable feeling you get when you reach to the top of the Piton’s.

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“I’m king of the world!”

Show them whose king of the jungle.

Get in touch with your adventurous side. “I thought humans couldn’t defy gravity.”

You don’t have to hike the Rockies to tackle a monster. St. Lucia has two gigantic volcanic rocks that will have you singing “We will, we will rock you,” Caribbean style. And if your new friend to the right, Petit Piton, leaves you craving more, check out his big brother. Gros Piton. But don’t tell him you climbed Petit first, these two tend to blow their top.

“Wait, this isn’t the top?”

“That gym membership is really paying off!”

“Me Tarzan,You Jane.”

“Are my legs supposed to feel numb?”

Petit Piton, St Lucia

“Water break anyone?”

“Nothing like getting out in the fresh Caribbean air!”

ST LUCIA MAGAZINE SPREAD

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ST LUCIA BILLBOARD AD

“Knockin’ On Heaven’s Door.” Bob Dylan

Get in touch with your adventurous side.

Airport Diorama When the consumer is going through the airport, they will be able to “sample” the experience of hiking Gros Piton. As they are going up the elevator, they will notice the shrubs at their feet, and the rope handrail they are holding onto as they make their journey to the top. Once they get to the top, they will see three airport diorama’s. Standing side by side, the diorama’s create a scenic view of St Lucia from the top of Gros Piton. “Wish You Were Here” is written on the middle diorama.

ST LUCIA AIPORT DIORAMA

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ST LUCIA AIRPORT DIORAMA

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Kashi Cereal Campaign

making moments greater with grain go grain

About Kashi Kashi specializes in all-natural (not to be confused with Organic food) breakfast cereals, nutrition bars, crackers, frozen waffles, frozen entrées and pizzas, and other snack foods. The company’s products contain their proprietary blend of seven whole grains and sesame (which they call Kashi) and no artificial ingredients. Kashi’s products emphasize their high protein and fiber content.

Big Idea My big idea behind my Kashi Campaign is to “Go Grain.” I created “Go Grain” to represent Kashi’s movement to lead a healthy active lifestyle, which includes eating the 7 whole grains that Kashi uses. I wanted to lead Kashi as a company in direction that supports other movements like “Go Grain.” Kashi is making moments in history greater with grain.

KASHI MAGAZINE AD

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making moments greater with grain go grain

KASHI MAGAZINE SPREAD

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making moments greater with grain go grain

KASHI MAGAZINE SPREAD

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Star Profile

Kara Parker

Birmingham, AL Mountain Brook Middle School Kara raised $500 dollars by participating in weekend carwashes in her community to put in a garden at her school!!

Welcome to Kashi Kidʼs Corner!

go grain

 Hundreds of kids just like you are learning what it means to go grain. Be apart of something thatʼs moving the nation, literally!!

get your ecofriendly school supplies here!

game zone! PLAY: hidden image hunt nature trail grow your own garden buld your own treehouse

click here

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Way to go Kara! Check out her profile to get tips Che on how to get a garden at your school.

10-30-08 animal of the day: the tree frog!!

recycled notebooks bio-degradable back packs & lunch boxes pens and pencils made from recycled materials kashi nalgene bottles

Kashi Kid’s Corner Kashi Kid’s Corner is a microsite for children who are trying to help out with their community and environment, play games, “go grain,” purchase biodegradable school supplies, and learn more about mother nature and the animals on earth. They have a chance to socially interact with other children by creating a “Kashi Kid” profile and then have a chance to be on the main page as the “Star Profile” by the interesting things they do to help out with environment and each other.

KASHI MAGAZINE AD

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Kashi Photo Hunt Like the familiar game Photo Hunt, Kashi will have an interactive game where you are challenged to find the hidden pieces of grain and cereal. Interactive games are becoming very important to many interactive marketing campaigns.

FOUND

3/7

TOTAL POINTS

12

NEXT PHOTO

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www.QUIKRETE.com

www.QUIKRETE.com

QUIKRETE GUERILLA AD

QUIKRETE GUERILLA AD

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Quikrete Guerilla Ads To complete more do-it-yourself projects, go to our website at www.QUIKRETE.com

QUIKRETE GUERILLA AD

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Quikrete Microsite 1 PRODUCT LINES

ON THE JOB

AT HOME

INSIDE QUIKRETE

MEDIA CENTER

CONTACT

This Microsite will be used on the Internet and on Kiosks placed right by the Quikrete isle at your local Home Depot Store. 1. Intro Page. Quikrete Products range from at home products to construction site jobs. Here you can be connected to either page.

PRODUCT LINES

2. At Home Page. Most Quikrete users are at home users. Here you can link to either home building and construction, landscape or “Quik” Fix. You can also enter your “My AT HOME

ON THE JOB

New Designs

The hot button issue on

Introducing unique designs to

path not only stands up to years

everyone’s mind these days is

of hard use, it enhances the

the environment and w ays w e

looking for w ays to introduce

natural landscape and

can think “more green” in our

color, texture and unique design

complements a home's exterior

daily lives. While science and

elements to their home’s exterior

technology continue pushing the

may consider building an accent

w alkw ay materials like brick and

envelope w ith new

or garden w all. Using dry-stacked

stone have alw ays been prized

advancements, a viable and

concrete blocks and a surface

for both appearance and

readily available energy source is

durability, most varieties are

continuing to make a footprint in

QUIKRETE® QUIKWALL®

quite...

the United States...

Surface Bonding Cement (SBC)...

General FAQs

Customer Service

Careers

PRODUCT LINES

bonding cement, such as

GO!

Contact QUIKRETE®

3

home exterior. Homeow ners

features. While traditional

GO!

At Home

3. Quikrete Project Gallery. A Flash gallery that allows you to scroll through each project depending on the category you selected in the previous page. Here you can watch a short step-by-step video and see what tools are needed for the project.

QUIKRETE IN THE NEWS Wind-Win Situation

A w ell-made w alkw ay or garden

On the Job

Quikrete Project Sweepstakes” code found on Quikrete bags. The Sweepstakes provides you with a chance to win an at home renovation of your choice by professionals.

ON THE JOB

AT HOME

INSIDE QUIKRETE

MEDIA CENTER

CONTACT

GO!

BBQ GRILL

Site Map

PROJECT NO. 31

2 PRODUCT LINES

ON THE JOB

AT HOME

INSIDE QUIKRETE

MEDIA CENTER

CONTACT

MY PROJECT SWEEPSTAKES ENTER CODE: AT HOME

TOOLS AND MATERIALS NEEDED:

BUILDING&CONSTRUCTION

LANDSCAPE

Home Sweet Home

“QUIK” FIX®

Party Time!

GO!

On the Job

At Home

General FAQs

Customer Service

Be Strong

GO!

Contact QUIKRETE®

Careers

Site Map

GO!

On the Job

At Home

General FAQs

QUIKRETE® Concrete Mix

Shovel

QUIKRETE® Concrete Sealer

Hammer

Gravel or crushed stone

Stakes and nails

2” x 4” (50 mm x 100 mm) screed board

Carpenter’s Square

Wood float or finishing trowel

Measuring Tape

Jointer and finishing broom

Mason’s line

Customer Service

Contact QUIKRETE®

Careers

Site Map

QUIKRETE MICROSITE

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Quikrete Direct Mailer

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Quikrete Commercial

SFX: OUTSIDE NOISES, BIRDS CHIRPING, IN THE BACKGROUND. Open in on a man in his late 20s outside with a bag of QUIKRETE in his hand. He is dressed in yard clothes and is about to take on a DIY project.

Right as he is done sneezing a concrete patio falls out of the other end of the bag.

He has a look on his face as if he is about to sneeze. And then it hits him, he lets out a powerful sneeze into the QUIKRETE bag. MAN: AAAAACCCHHOOOOO!!!!!!

The man has a look on his face of disbelief and then excitement. He goes to open another bag and sneezes again into the bag.

SFX: SOUND OF PATIO HITTING THE GROUND

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A fire pit falls out of the other end of the bag onto the patio.

CUTS to QUIKRETE bag falling onto the green grass.

SFX: SOUND OF FIRE PIT HITTING THE PATIO FLOOR

ANNCR: Do it yourself projects intimidate you? You must be using the wrong stuff. MAN: (IN BACKGROUND NOISE) Aaachhoo!! ANNCR: With Quikrete, just add water, and consider it done!

CUT back to man with a Quikrete bag in one hand and then a pepper shaker in the other, he is trying to make himself sneeze.

He has a much smaller sneeze and only a little flower pot falls out of the QUIKRETE bag.

SFX: aachoo!!!!!!

SFX: (QUITTER THAN PREVIOUS ITEMS HITTING THE FLOOR) SOUND OF FLOWER POT HITTING THE GROUND

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V ino-luce about

d yar ine eV uc

wine

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Vi no -luce

food

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Ma y 6 th ,2

music

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friends

w w w . m o n t a l c e . c o m

Vino Luce is a wine festival I created that will take place from May 8-10th at Motaluce Winery in Dahlonega, GA. The events of the festival will take place on that Saturday. Events will include wine tasting from local vineyards around the Southeast, food vendors from local high end restaurants around the Southeast, cooking classes every two hours starting at 11 a.m. from a select group of chefs from Buckhead Life Group, and musical entertainment as the sun is setting. Vino Luce is meant to make people think of Dahlonega as a classy, trendy, and affordable place to travel rather than having to travel to Napa Valley for a wonderful wine experience. Vino Luce will inspire them to come back to Dahlonega for wine tourism. Vino Luce will also inspire southerners to start traveling to other vineyards around the south and for other southern vineyards to use Montaluce and Vino-luce as a role model of what a trendy and up to date vineyard looks like.

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Vino Luce Wine Festival

V ino-luce about

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wine

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food

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1. Intro Page

2. About Page SCHEDULE

The color palette and visuals are meant to attract the target audience and keep with the wine and food theme.

Talks about Vino Luce and it’s relation to Montaluce. It also gives you a brief on the event.

Links include:

Links include:

About Food Chefs Music Friends

Schedule Past Events Sponsors Contact

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About

PAST EVENTS

SPONSORS

CONTACT

the up Join k gro o ebo in to w ter En

fac

luce Vinoee-pstakes Sw

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V ino-luce about

3

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Other Pages

wine

A

food

A

music

A

friends

Chefs Page: Here you can see the different Chefs that are going to be teaching classes throughout the day during Vino Luce. You can read their profiles and check out the websites they are chefs at. Another feature from this page is “Recipe Corner.” In Recipe Corner you can share your favorite recipes and find new recipes from our list of downloadable PDFS and our Recipe Corner blog.

SCHEDULE

PAST EVENTS

SPONSORS

Wine Page: Here you can find out what winery’s will be at the Vino Luce event. You can also use the “Vino Pairer” on this page. This is where you can either enter a food or a wine and it will tell what dish or wine goes best with whatever you are having. Here you will also find a Wine Glossary for new wine drinkers to learn more about the different types of wines and their flavors.

Past

Events

Music Page: You can listen to the different bands that will be at the event and check out their websites as well. Friends Page: Here you will find the sponsors and dear friends to the Vino Luce Group. You will also be encouraged to join the Facebook group.

CONTACT

the up Join k gro o ebo in to w ter En

fac

luce Vinoee-pstakes Sw

4

3. Past Events

4. Facebook

Here you can see a flash photo gallery of the past events that have happened in Montaluce. The pictures show the beautiful scenery of Montaluce and will draw the T.A. to the vineyard and the event. You will begin to see why the call it the “Napa Valley of the South.”

On each page there is a link to join the facebook group. This will inform fans about different events happening at other vineyards and at Montaluce. It will also continually update them about the Vino Luce event. It also allows the members of the group to converse about different wines , restaurants and anything of that nature and allow them to have that feeling of being in a “group” with common interests.

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Captain Planet Foundation’s

“There are a million little things each of us can do to save the planet and pretty soon all of those little things will add up to a tidal wave of change.” - Captain Planet

This certificate verifies that on

,

,

has been awarded a grant in the amount of .

On behalf of the Captain Planet Foundation, we congratulate you. Thank you for your efforts on being a great steward of the environment.

CA PT

Y “B

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ND

Program Director

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GRANT CERTIFICATE

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President

PLA

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The Power Is Yours!

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for their

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GRANT SEAL

P L A N E T ///////////////////////////////////


Grantee Packet My first big project as the graphic design intern was the Grantee Packet. The foundation has helped over a million schools become more eco-friendly. Students, teacher, and parents can apply for the grants online for a chance to receive a grant from the foundation. The packet includes a certificate that the children can either hang up in their classroom, or hang up at home. The packet also includes a fun fact sheet for teachers, students and parents that talks about the foundation and how we have helped out in the community over the years. There is a CD for the grantee to fill out legal forms and to save paper, we decided to print out only the certificate and then put the other information on a CD.

Captain Planet Foundation GRANT CD COVER

GRANT MAILING LABEL

www.captainplanetfdn.org

GRANT CD

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CAPTAIN PLANET X-MAS PARTY Captain Planet’s biggest event is their X-MAS party. They have an auction and a party that helps them raise money to give back to the schools for grants to start eco-friendly happenings at the school. This was the most exciting and longest hours I have worked with CPF, but it was completely worth it. I was in charge of all of the signs, the auction pamphlets and any other thing that had to be printed for the party.

A U C T ION B

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I was also one of the photographers at the event. After the event I created a gallery online at the X-MAS Party website for the photographs I took and then for the other photographers pictures as well.

captain planet foundation

14th Annual X-MAS Party To

Cape Check AUCTION BOOKLET

“CAPE” CHECK SIGN

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P L A N E T ///////////////////////////////////


WOMEN’S REST ROOM

ECO SIGNS

MEN’S REST ROOM

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Lauren Henderson's Portfolio