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Rebranding of Yejin Lee

Paul Carlos

Fall 2012 Thesis 1


EXPERIMENTS / SKETCHES ON LOGOS


New concept cutting through the ‘N’ These are the simple ‘N’ forms in 3 dimentions. The middle diagonal lines were cutted and things are coming through them.


New concept division logos in the cutted ‘N’ Different images of 8 divisions will be applied to the square ‘N’. This application can be used for school’s events and lectures as well.

New concept applied ‘N’ logo - examples NEWidentity SCHOOL (an image) will be applied TheTHE new

MANNIES COLLEGE THE NEW SCHOOL FOR MUSIC

THE NEW SCHOOL FOR SOCIAL RESEARCH

to the space & products of The New School.

New concept division logos in the cutted ‘N’ Different images of 8 divisions will be applied to the square ‘N’. This application can be used for school’s events and lectures as well.

THE NEW SCHOOL

- different highlights in the same logo

MANNIES COLLEGE THE NEW SCHOOL FOR MUSIC

THE NEW SCHOOL FOR SOCIAL RESEARCH


BASIC LOGO + COLOR It has a simple & an easy easy recognizable form. It is derived from the letter ‘N’.

LOGOS FOR 7 DIVISIONS

FOR MUSIC (VIOLIN)

FOR JAZZ & CONTEMPORARY MUSIC (TRUMPET)

FOR DRAMA (LIGHT)

FOR SOCIAL RESEARCH (LINK)

FOR DESIGN (INK)

FOR PUBLIC ENGAGEMENT (FLOW)

GENERAL STUDIES + MANAGEMENT&URBAN POLICY

FOR LIBERAL ARTS (CONNECTION)

*Two renowned divisions have come together to form The New School for Public Engagement – The New School for General Studies and Milano The New School for Management and Urban Policy.



YejinLee 2nd process upload