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Culpeper Times • April 13-19, 2017

REAL ESTATE

Plan to be in the next issue - Call 540-812-2282

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EXIT Cornerstone Realty Shows YOU The Way HOME! ED

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Whether you are a homeowner, have your own business or both understanding your digital presence can be overwhelming. Here are the basics - what avenues comprise your digital presence and how each might advance your growth. ➤ Digital, from Page 14 manage your reputation -- respond to negative reviews, offer to take an action to ameliorate the situation, and ask for an update to the review. Challenge yourself to do what it takes to change your negative reviewers into your advocates. (I know, easier said than done!) Consumers want an unfiltered view of the experiences you deliver, and review sites are where this can be found. Your Social Media Sites Social media sites offer a unique storytelling opportunity. The time based character of posting offers the ability for you to share relevant, unique and consistent content to your target audiences to build a following, engage an audience around a conversation of interest and establish yourself as an authority in your industry. People read what’s interesting to them. Sometimes what they’re interested in reading happens to be marketing whose intent to influence, inform, educate with a specific targeted action as a result. Social media channels are great avenues for this. Facebook, Twitter, Instagram, LinkedIn, and others offer opportunity for posting content of varying shapes, sizes and lengths. Twitter limits number of characters per post, but Twitter’s algorithm serves all posts to your followers. Instagram is a photo sharing channel. The posts on your organization’s Facebook Page will not naturally reach all of the folks who like your page…but their paid targeting can greatly expand the number of eyes on each post. They offer varying audience sizes. Each channel offers opportunity for

paid marketing some way or another. I recommend each client take the step to sign up for the paid marketing accounts, if only to gain access to the powerful analytics available to see how your content is performing, post by post, and modify your approach based on this. One note of advice. You might think to avoid sharing other folks’ content because you feel you’re promoting a competitor. I’ll advise - the algorithms that measure your relevance increase your authority as your share interesting and relevant information, especially from other reliable sources. So share other people’s stuff, it benefits you. I’d advise if you only have time for one social site, depending on your industry, stick to Facebook - it’s the biggest audience with the best targeting, its reviews are increasingly rendering on Google search, and it’s versatile in terms of content and target audiences. Especially if your services are fun, your products are cute, pretty or otherwise something people engage as recreation or interest. Event venues, artists, dog groomers, home builders, boat rentals. People go to social sites to socialize and check in on their interests… but they are not shopping. This is your opportunity to inform, impress and educate, create brand advocates, increase your following, and on occasion, it’s the right place to sell. I hope this article has served to layout the basic landscape of the avenues available to you in identifying your presence online and why that matters. Happy marketing! Irene Karedis Borys is a business development account manager with Cyberbility. You may reach her at iborys@cyberbility.com or 202-909-9977

1.4 acres

Full basement Large Master Suite $299,900 l CU9909317

John Fischer 540-407-0967

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Spacious rooms

3 bd/2 ba Partially fin. bsmt $259,000 l CU9876504 l l l

Soodie Musselman 540-229-2012

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Kings Manor

3bd/2ba One level living $249,900 l CU9912508

Mike Butters 540-718-6609

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4 br/2ba/1half ba Pool & Pond $439,900 l CU9877514 l l l

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Lawn care too!

3BR/2BA l One level living l $225,000 l CU9895977 l

Mike Butters 540-718-6609

HAPPY EASTER! FROM OUR FAMILY TO YOURS

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Three finished levels

l Outdoor Living Space l Upgrades Throughout l $349,900 l CU9889285

10.5 acres w/house

Divisible Zoned R1 $225,000 l CU9899195 l l l

Mike Butters 540-718-6609

Dana McGushin 540-538-4503

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33+ acres

6 division rights Fencing $249,900 l CU8751629

Mike Butters 540-718-6609

Veteran Owned Serving the Entire Virginia Piedmont

10 acres

Great home site Boston Area $85,000 l CU9750069 l l l

Mike Butters 540-718-6609

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38+ acres

Elkwood l State road frontage l $265,000 l CU8612309 l

Mike Butters 540-718-6609

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7+ acres

Buildable Lot Reva area $75,000 l CU8568638 l l l

Mike Butters 540-718-6609

609 S. Main St., Culpeper VA 22701

www.EXITCornerstone.com

(540) 825-9898

Profile for InsideNoVa

April 13th, 2017 -- Culpeper Times  

April 13th, 2017 -- Culpeper Times