Issuu on Google+


INVESTFair Malaysia 2013 was promoted across a wide spectrum of publicity channels ensuring optimum exposure and awareness. Numerous marketing and advertising campaigns were carried out on a regular basis to maintain the level of awareness all the way up to the event itself.

Integrated Marketing& Promotional Campaign

Print Media Newspaper Advertisement The Star (12th July 2013)

The Edge Weekly (1st July 2013)

2


Newspaper Advertisement

The Sun (27th June 2013)

Sin Chew (11th July 2013)

Malaysia SME (15th & 29th June 2013)

3


Magazine Advertisement (Media Partner)

Money Compass (April/May2013)

Money Compass (June & July 2013)

HomeFinder (May/June 2013)

4


Online Media Official Website my.Invest-Fair.com

Our Online Portals (Banner Ads) www.ShareInvestor.com.my

www.BursaStation.com

5


Our Partner Websites (Banner Ads)

http://homefinder.com.my/

http://nanyang.com.my

http://msmenewsnetwork.com

6


Electronic Direct Mailer (EDM) Database • • • • • •

eDM to INVESTOR Expo 2008 & 2010 visitors eDM to INVESTFair Malaysia 2011 visitors eDM to INVESTFair Malaysia 2012 pre registered visitors eDM to BursaStation Users eDM to ShareInvestor e-newsletter subscribers eDM to Mastery Asia database

eDM Content • • •

Event Highlights Speakers & Topics Highlights Exhibitors & Sponsors Company Logo

7


Outdoor Media LED Panel Jalan Bukit Bintang

Temporary Billboard Jalan Tun Razak (See Hoy Chan)

East West Link Towards Midvalley

Jalan Tun Razak (Hospital Besar)

Jalan Damasara, TTDI

8


Venue Advertisement Entrance Lightbox

Form Filling Counter

Seminar Room Backdrop

Hanging Banner

Information Board at Entrance

Directional Sign

Seminar Room Poster

9


Event Snapshots

10


11


12


INVEST Fair 2013 - Post Show Report