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INVESTFair Malaysia 2013 was promoted across a wide spectrum of publicity channels ensuring optimum exposure and awareness. Numerous marketing and advertising campaigns were carried out on a regular basis to maintain the level of awareness all the way up to the event itself.

Integrated Marketing& Promotional Campaign

Print Media Newspaper Advertisement The Star (12th July 2013)

The Edge Weekly (1st July 2013)


Newspaper Advertisement

The Sun (27th June 2013)

Sin Chew (11th July 2013)

Malaysia SME (15th & 29th June 2013)


Magazine Advertisement (Media Partner)

Money Compass (April/May2013)

Money Compass (June & July 2013)

HomeFinder (May/June 2013)


Online Media Official Website

Our Online Portals (Banner Ads)


Our Partner Websites (Banner Ads)


Electronic Direct Mailer (EDM) Database • • • • • •

eDM to INVESTOR Expo 2008 & 2010 visitors eDM to INVESTFair Malaysia 2011 visitors eDM to INVESTFair Malaysia 2012 pre registered visitors eDM to BursaStation Users eDM to ShareInvestor e-newsletter subscribers eDM to Mastery Asia database

eDM Content • • •

Event Highlights Speakers & Topics Highlights Exhibitors & Sponsors Company Logo


Outdoor Media LED Panel Jalan Bukit Bintang

Temporary Billboard Jalan Tun Razak (See Hoy Chan)

East West Link Towards Midvalley

Jalan Tun Razak (Hospital Besar)

Jalan Damasara, TTDI


Venue Advertisement Entrance Lightbox

Form Filling Counter

Seminar Room Backdrop

Hanging Banner

Information Board at Entrance

Directional Sign

Seminar Room Poster


Event Snapshots




INVEST Fair 2013 - Post Show Report  
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