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Unit Assessment  Record   Btec  National  Certificate  Media  Production  (Television  &  Film)   Learner  Name:  

Lee Dorney    

Unit No:  31  

Unit Title:   Designing   Idents  for   Television    

Assignments contributing  to  this  assessment   Assignment   Nos:    

Media  

Assessment of  this  unit  will  be  based  on  the  work  you  do  for  this  assignment.  However,  if  you  have  produced  any  other  work   which  demonstrates  a  higher  level  of  achievement  in  relation  to  any  of  the  grading  criteria,  that  work  will  be  taken  into   account  in  awarding  your  final  grade  for  the  unit.    

Grading Criteria  

P1 P1 describe the    

design and purpose of television idents expressing ideas with sufficient clarity to communicate them and with some appropriate use of subject terminology

Date Evidence  submitted   achi eved  

Assessor comments  

Fairly good  understanding  of   purpose  of  idents…  with  some   reasonable  focus  on  design  –   but  limited  as  doesn’t  explain   only  really  describes.  And  the   focus  on  the  purpose  is  also   limited  in  a  similar  way.  

http://leedorneymedia.weebly.com/   http://www.mindmeister.com/82431824/tv-­‐idents     http://popplet.com/app/#/9187  


The popplet  has  some  focus   on  the  design  of  idents  –  but   doesn’t  really  get  into   EXPLANATION    

M1 M1

D1

http://leedorneymedia.weebly.com/

Work not  found  in  your  e-­‐ portfolio.  Needs  uploading.  

P2

explain the design and purpose of television idents expressing ideas with clarity and with generally appropriate use of subject terminology critically evaluate the design and purpose of television idents with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly describe opportunities and limitations of on-screen graphic representation


expressing ideas with sufficient clarity to communicate them and with some appropriate use of subject terminology M2 explain opportunities and limitations of on-screen graphic representation expressing ideas with clarity and with generally appropriate use of subject terminology D2   critically evaluate opportunities and limitations of onscreen graphic representation with supporting arguments and elucidated examples, expressing ideas fluently and using subject terminology correctly P3   originate and plan a television ident to a brief working within appropriate conventions and with

http://leedorneymedia.weebly.com/

All relevant  paperwork  –  asset   log,  gantt  chart  etcetera  -­‐    but   no  storyboards  and  no   concept  sketches  and  no   inspiration  presentation,  no   proposal  –  which  suggest  it  is  


some assistance

M3 originate and plan a

television ident to a brief showing some imagination and with only occasional assistance

not a  Pass    

 

D3 originate and plan a

P4 produce a television

http://leedorneymedia.weebly.com/

Limited assistance  –  but  has   limited  technical  skill  -­‐  some   imagination  but  fairly   conventional.  

television ident to a brief showing creativity and flair and working independently to professional expectations

ident to a brief working within appropriate conventions with some assistance. M4 produce a television ident to a brief working to a good technical standard, showing some imagination and with only occasional


assistance.

D4   produce a television

ident to a brief working to nearprofessional standards, showing creativity and flair and working independently to professional expectations.

General comments  and  suggestions  for  further  development:                   Assessor  signature  and  date:  


Learner’s notes:         Learner’s  signature  and  date:   Internal  verifier’s  notes:             IV’s  signature  and  date:            

lee IDENTS  

P1 describe the design and purpose of television idents expressing ideas with sufficient clarity to communicate them and with some appropria...