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‘FUN WHILE YOU FLI’

BRANDING GUIDELINES MAY 2013


FUN DIVERSE FRESH ENTERTAINMENT

Fli is an airline that has been created around the ever-growing clubbing holiday experience. Flying to nine islands with consistent affordable fares we highly appeal to our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing activities that encourage passengers and holiday reps to interact with each other hence the airlines quote ‘Fun While You Fli�. Our main goal is to provide our customers with a memorable holiday.

INTRODUCTION


OUTGOING ENERGETIC VIBRANT FREE SPIRITED Students and young adults. Groups of friends going on their first holiday together. Customers looking for popular short breaks between the months of June to September.

TARGET AUDIENCE


IBIZA AYIA NAPA CORFU

MALIA ZANTE MAGALUF

FALIRAKI KOS BULGARIA

DESTINATIONS


The logo is a representation of movement, we wanted our airline to refelect our passngers free sprited mentality of go with the flow.

LOGO


‘FUN WHILE YOU FLI’

Main Fli Logo

LOGO


ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

ABCDEFGHIJK LMNOPQRSTU VWXYZ abcdefghijklmn opqrstuvwxyz 0123456789

Primary Typeface: Lane Narrow

Secondary Typeface: Aldo Semibold

Secondary Typeface: KG Eyes Wide Open

TYPOGRAPHY


White C: 0 M: 0 Y: 0 K:0 R: 225 G: 255 B: 255 HEX: FFFFFF

Yellow C: 1 M: 16 Y: 99 K:0 R: 254 G: 209 B: 10 HEX: FED10A

Mint Green C: 61 M: 0 Y: 34 K:0 R: 89 G: 195 B: 184 HEX: 59C3BB

Cherry Red C: 6 M: 100 Y: 56 K:1 R: 221 G: 26 B: 84 HEX: DD1A54

Tabriz Blue C: 76 M: 22 Y: 2 K:0 R: 5 G: 157 B: 213 HEX: 059DD5

COLOUR


X

X

‘FUN WHILE YOU FLI’

X

X

The logo has an exclusion zone. This means that no imagery nor type can be placed within this zone. It must be left blank at all times.

LOGO- EXCLUSION ZONE


The logo can be used with the ‘Fun While You Fli’ Qoute

LOGO


‘FUN WHILE YOU FLI’

‘FUN WHILE YOU FLI’

‘FUN WHILE YOU FLI’

‘FUN WHILE YOU FLI’

Alternative logo colourways only to be used when on a coloured background as shown.

LOGO - COLOUR


‘FUN WHILE YOU FLI’ ‘FUN WHILE YOU FLI’

‘FUN WHILE YOU FLI’

‘FUN WHILE YOU FLI’

‘FUN WHILE YOU FLI’

LOGO - DON’TS


GATE//

GATES// B05-10

BAGGAGE CLAIM

B09 ARRIVAL FLIGHTS

FOOD HALL

‘FUN WHILE YOU FLI’

DEPARTURES//

ARRIVALS//

LOGO APPLICATION


BOARDING PASS

CA R RIER FLI A IRLINES PAS S ENG ER LEEANNE CLA RKE B O O KING CO D E FA LD 34589 R ES ERV ED S EAT N/A

F LIG HT FA 82 FROM LG W

DAT E 26 J UL TO IB Z SEAT

24J

CAR RIER F ROM FLI A IRLINES LG W PAS S ENG ER LEEA NNE C LARKE FLI GHT DATE FA 8 2 26 J UL

TO IB Z SEAT

24J

BOARDING BOARDING PASS PASS

CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT B OOKING COD E FALD 34589 RESERVED SEAT N/A

CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT FLIGHT DATE FA 82 26 JUL

FL I G H T FA 8 2 FR OM LG W

DAT E 26 JUL TO I BZ S E AT

14B FR OM

TO

LG W I BZ BOARDING S E AT PASS

14B

BOARDING PASS

C A RRI E R F L I A I RL I N E S PA S S E N G E R LEE G I L BE RT BOOKING C O DE FA L D3 4 5 8 9 RE S E RV E D S E AT N/A

C A RRI E R F L I A I RL I N E S PA S S E N G E R L E E G I L BE RT F L I G HT DAT E FA 8 2 2 6 JU L

F L I G HT FA 8 2 F RO M LGW

DAT E 2 6 JU L TO I BZ S E AT

28F F RO M LGW

TO I BZ

BOARDINGS E AT PASS

28F

BOARDING PASS

CARRIER FL I AIRL INES PAS SENGER MARK ROS S B OOKING CODE FAL D34589 RESERVED SEAT N/A

CARRIER FL I AIRL INES PAS SENGER MARK ROS S FL IGH T DAT E FA 82 26 JUL

FL IGH T FA 82 FROM L GW

DAT E 26 JUL TO IBZ SEAT

14B FROM L GW

TO IBZ

BOARDINGSEAT PASS

14B

LOGO APPLICATION


STILL HUNGOVER?

STILL HUNGOVER? SICK BAG

SICK BAG

LOGO APPLICATION


IKINIS c cktails spee os

mus c sh ts min le

tn SWI r ZZ lax

B ATS qua s sc ba

'fun while you fli'

'fun while you fli'

'fun while you fli'

'fun while you fli'

“HI”

Z

LOGO APPLICATION


‘FUN WHILE YOU FLI’

HELLO FUSCHIA | MY ACCOUNT | HELP | LOG OUT |

IBIZA

BOARDING PASS

27 SUNNY O

FLIGHTS ONLY

FLIGHT + HOTEL

DATE 26 JULY

THURS

24 26 24 24

TIME

FRI

27

O

MON

FLIGHTS HOTELS DESTINATIONS GROUP DEALS

O

DEPART FROM

GOING TO

SELECT CITY

SELECT CITY

DEPART DATE

RETURN DATE

TUES

‘FUN WHILE YOU FLI’

PASSENGER FUSCHIA WINT

7/04/2013

14/04/2013

FLIGHT NO. FA82

ADULT(S)

SHOWN BY RESULTS

SEAT

1

14B

PRICE & SCHEDULE SCHEDULE

WEDS DESTINATION LDN>IBZ GATE

B09

14:10

O

O

O

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LOGO APPLICATION


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