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April 2012

From the President

Ed Byers Anybody and everybody who sits at a keyboard and writes for a living is going to get some solid professional advice coming up on Friday, April 20 as The Press Club of Cleveland, in association with PRSA and the Cleveland Indians, hold the 7th annual “Best Pitch” luncheon at the Terrace Club, Progressive Field.

It doesn’t matter whether you are a reporter, freelancer, marketer, blogger, internal communications professional, or a PR pro, you are going to get some valuable lessons on how to hone your message, make it tight, make it right, and make your readers care! Dustin Klein has put together an all-star panel of experts and, of course, we’ll be chowing down on Progressive Field’s buffet of delicious ballpark food. See page 7 for more info on how to register for this fun and informative annual event.

Who will be inducted into this year’s Press Club of Cleveland Journalism Hall of Fame?

Well, that’s entirely up to you! We are taking nominations for the class of 2012 and you can find a step-by step guide on this page to nominate a worthy journalist. This includes the Chuck Heaton Award, too! The deadline for nominations ends May 15.

It seems as though every year, after the field of inductees is announced, we get the usual round of complaints and second-guessing.

Please remember this is not the work of a Press Club committee throwing darts in the dark at a list of names. Hardly! Press Club Members nominate and then vote on the list of nominees. You cannot find a more democratic process!

Also coming under fire in an email I received a few weeks ago from an “ex-charter member” is our dues structure, in particular, the retiree rate. We raised the retiree annual rate by ten bucks a few years back, but I seriously don’t think a ten dollar annual increase from $30 to $40 is “over the top,” especially when you look at other professional groups’ retiree dues rates.

The Press Club’s annual retiree dues are $40.

PRSA retirees pay almost $100! SPJ retiree dues are now approaching the $40 mark. IABC retirees pay $46. So, you see, our retiree dues continued on page 2 >

Newsletter of The Press Club of Cleveland

The Press Club Tours Medical Mart and Convention Center Construction

Medical Mart - artist’s rendering of the completed project.

On a sunny, warm, late March morning, a picture-perfect day for the end of March, we all agreed, an enthusiastic group of Press Club members donned day-glo safety vests, hard hats, and safety goggles and ventured deep into the bowels of what will soon become Cleveland Medical Mart and Convention Center.

Our tour guide was Press Club Board Member and Medical Mart PR Director Dave Johnson, who masterfully choreographed the walk-through, citing statistics and hard facts, ever-mindful of our safety and welfare in a heavy construction site with 600 workers, cement trucks, bulldozcontinued on page 4 >

Press Club of Cleveland Journalism Hall of Fame Issues Call for Class of 2012 Nominations Deadline is May 15

About this time every year, people want to know: how are inductees selected for induction into The Press Club of Cleveland’s Journalism Hall of Fame?

Well, it all begins with you! You nominate – you choose.

Any Press Club of Cleveland member can submit a nomination. It is helpful if you include as much biographical information as possible.

After all of the nominations are received, a committee of Press Club members will discuss the merits of the new nominees along with the holdovers from 2011 and then determine a list of 10 finalists. Those 10 names will be listed on a paper ballot, which will be mailed to all Press Club members

whose dues are paid and in good standing.

Press Club Members will vote for five candidates and the top vote getters will be inducted. You should receive your ballot

by June 1 and it is due back to us before the end of July. The new inductees will be announced around Aug. 1.

What are the eligibility requirements?

There are no hard-and-fast rules, but the ideal candidates will surely have a stellar Cleveland journalism track record. All candidates must have worked in the Cleveland area as journalists.

What is the Chuck Heaton Award?

The Chuck Heaton Award goes to the print, radio, or television journalist who continued on page 6>

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The Press Club of Cleveland

April 2012

Crafting a Compelling and ‘Saved’ Résumé Laurie Mitchell Certified Personnel Consultant Recently, when an tude of your responsibilities is evident. aged, developed, wrote, or assisted. Prove earnest young woman Bland HR-type job descriptions (instead that your vocabulary is educated and emailed her résumé, I of anecdotal bullets specifying accomplish- diverse, and that you script with flair. suggested some fairly ments) are a waste of space because those Reject personal pronouns and numerous simple upgrades to reading your résumé already understand self-descriptive adjectives. Permit the readimprove its chances of your role. A résumé should not be a comer to reach her own conclusions. Abolish being taken seriously pilation of job descriptions but rather an the words “executive” or “senior executive”

by HR professionengaging document that catalyzes interunless you earn 200K+. Exaggerated attrials and hiring influest in you, and highlights what challenges butes or hyperbole automatically trigger ences. Initially, she you’ve met and skills you’ve mastered. thoughts of “prima donna” or “high mainwas appalled as she had received “a résumé Use only Arial 10pt typeface as it is sans tenance” or “immature” in the résuméevaluation and ‘rewrite’ at Panera” costing serif and easiest for older eyes to read on screener. And, if your name is writ too $100. But her résumé was proof positive the screen. Except for newspaper/book large, HR will conclude your ego isn’t comthat $100 and a sandwich don’t buy the titles, etc, skip italics. To increase the likeli- patible with its corporate culture. sharpest editing around. hood that ATSs retain your masterpiece, Your résumé must immediately engage In the spirit of Spring, here is a bit of avoid visual elements including half-tones, the reader and stimulate curiosity and an conventional, rock-solid counsel to freshen boxes, underlining, arrows, asterisks, logos invitation to interview. For entry-level or up your stand-alone writing sample/sell and overly stylized fonts for your name. junior candidates one page should suffice. sheet and demonstrate what a talented Plain, solid black bullets are best.

Two or three pages are fine for seasoned wordsmith and clear, logical thinker you Résumés should be reverse-chronologiprofessionals. are. cal. HR professionals and recruiters detest After you establish a firm interest in This advice is also intended to facilitate functional résumés because they obfuscate joining a company or when filling out an your résumé’s being saved in corporate job histories (and are viewed as hiding or application, provide business (not perApplicant Tracking Systems (ATS). And, downplaying something), and force the sonal) references. Ban the phrase “refernaming your Word résumé “Jones, Mary reader to wander around the résumé trying ences available” at the end of the résumé as 4.2.12.doc” will increase its chances of to place your accomplishments under the it is understood that you will proffer them being noticed. ATSs are allergic to PDFs. appropriate employer or figure out what when appropriate.

A résumé sets the agenda for the interyou did when and where.

If your résumé establishes you as a stelview. Consider the recipient a target audiInclude month/year for all degrees so lar thinker and gifted writer, you will win ence so customize it for particular posithat they can be quickly verified, and an interview. If your résumé is misleading, tions or companies. As your résumé must month/year for start/finish of all positions disingenuous, boring, trite or oozes ego, titillate the recipient and inform interview held. Use numerals such as 7/99-2/08. you will continue your job search. Good questions, it ought to prompt what she Each bullet under each employer should luck. should ask so that your responses position begin with a strong, descriptive action you as an expert in your field. verb, and be anecdotal. For example, alterLaurie Mitchell & Company, Inc. Don’t assume everyone knows about nate “crafted” with “wrote” or “polished” Marketing Communications your employers, so give corporate descripinstead of “edited”. Forget that hideous Executive Search tions or epithets and detail which categocop-out verb “responsible for.” Don’t mitchellco17@aol.com ries/products you work(ed) on and their diminish your writing skills or bore the www.LaurieMitchellCompany.com channels of distribution. If you’ve been reader by reiterating verbs such as manAD/PR/Digital agency-side, mention by proper name the accounts you’ve handled PRESIDENT FROM PAGE 1 membership are killing us financially. and what you accomplished per each sigIn my regular discussions with majornificant client so that the scope and magni- are very competitive and, as a matter of fact, our entire dues structure is, by far and away, market Press Club presidents all around the the best bang for the buck in this town.

United States, they too are alarmed about This club, for years, has made it a practice dwindling memberships and financial hemorto give away tons of “freebies.” We can longer rhaging. afford to do it.

A publication of The bottom line: if there was ever a time to As I mentioned from the podium at last rally around, and actually support The Press The Press Club of Cleveland October’s Hall of Fame Induction ceremony, Club, trust me, THIS is it.

Editor as I have written many times in the Byliner, In the meantime, on this, the 125th anniLee Moran and as I have stated in the membership versary of the founding of The Press Club renewal letters mailed every January, we are of Cleveland, we will continue the proud Associate Editor flat-up against the wall financially.

Maryana Bradas tradition and commitment of honoring and The shrinking print media, broadcast news- celebrating the achievements of Cleveland Contributing Reporters room layoffs (of which, I was a victim sev- and northeast Ohio’s working journalists in Stu Warner eral years ago) the rise of social media, not presenting the best possible programming Ed Byers to mention (sadly) the passing of our aging we can.

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The Press Club of Cleveland

April 2012

A Press Club History Part 3

“Moving Days- Again” This is a Well-Traveled Club!

By John Sheridan As The Press Club of Cleveland celebrates the 125th year of its founding, we continue a look at the rich history of this Club as chronicled by long time Press Club member and former President John Sheridan.

Though the times were often good, the Press Club’s treasury in the mid 1950s was just a whisker away from insolvency.

Financial problems forced the club to move out of its luxurious quarters in the Olmsted Hotel. “The rent got to be too high and when we moved, we had only $1.67 in our bank account,” Hoyt King remembers. Thus occurred the first of many moves- into new quarters above the Alpine Village Restaurant.

Subsequent relocations took The Press Club to: Walnut Street– above the “Gay 90s” nightclub The Hollendon Hotel – into quarters vacated by the Artists and Writers Club.

Playhouse Square – where it shared space with the Variety Club Jim Swingos Keg & Quarter Restaurant at East 19th and Euclid The Merchandise Mart at East Fourth The old Hollenden Hotel, East 6th and Superior.

and Prospect The Roundtable Restaurant on Superior Avenue.

The Communicators Club in the Statler Office Tower at East 12th and Euclid.

The University Club at 3813 Euclid Avenue.

Nighttown – Cedar Hill Road, Cleveland Heights Many Press Club veterans have fond memories of the days at the old Hollenden Hotel. “Those were very good quarters,” recalls Hoyt King. “But we got Erieviewed.”

Erieviewed? “Yeah, we had to move when they tore down the old Hollenden,” Hoyt Explains.

Landlords with grand development plans were frequently a torment to The Press Club. It was evicted from the Playhouse Square site when a group of lawyers bought the building. And when it was forced by unpaid bills to vacate the Merchandise Mart in 1970, the board negotiated an attractive arrangement to move into the top of the Manger Hotel on Chester Avenue.

But on a Saturday morning, as a group of board members met downtown to begin moving furniture, they were informed that the Manger had been sold and the deal was off.

Next month: “Back to the Communicators Club - and back in business.”

The

of Cleveland

nn 125th A

y iversar

“Serving and honoring communications professionals since 1887.”

President: Ed Byers Medical Mutual of Ohio 216/687-2685 Vice President: Stuart Warner The Write Coach LLC warnercorn@aol.com Secretary & Treasurer: Carol Kovach Sun Newspapers 216/986-6060 VP Membership: Pat Panchak Editor-in-Chief, IndustryWeek VP Sponsorship: Dustin Klein Smart Business Network VP Marketing & PR: Mary Patton Patton Public Relations VP Programming: Kathleen Osborne Hathaway Brown Board of Directors: Jeff Bendix Advanstar Communications Michael Bennett Cleveland Jewish News Margaret Bernstein The Plain Dealer John Betchkal General Electric, retired Maryana Bradas Business Wire M. Jane Christyson Cleveland Metroparks Howard Fencl Hennes Paynter Communications Thom Fladung The Plain Dealer Bonnie Godbey Bruce Hennes Hennes Paynter Communications Dave Johnson Medical Mart Lisa Lowry WKYC- TV3 David Marburger Baker & Hostetler Lee Moran The News-Herald Denise Polverine cleveland.com Richard Stewart DigiZoom Media

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The Press Club of Cleveland

April 2012

Fred Griffith Signs Off Press Club Hall of Famer holds national record for live TV, with more than 13,700 hours.

Longtime Cleveland broadcaster Fred Griffith (Press Club Hall of Fame, Class of 1996) signed off from local television in February after a 50 year broadcast career in Northeast Ohio.

Fred joined Channel 3 in May 2000 after leaving his longtime home at WEWS TV-5, where he worked for 33 years, as a reporter, news producer, news and public affairs director, and for more than 26 years, host of the legendary daily two-hour "Morning Exchange" program. For nearly five years he was also co-host of the hour-long "Afternoon Exchange."

Most recently, Fred was a host of Channel 3's 10 a.m. weekday program, "Good Company" with Andrea Vecchio, Michael Cardamone and Joe Cronauer. Fred’s last broadcast came during the show’s Feb. 22 broadcast.

Fred holds the national record for time on live TV, with more than 13,700 hours and also holds the Distinguished Service Award from the Society for Professional Journalists and the Cleveland Association of Broadcasters Award for Excellence. He has received Emmys for his work and in 1992 was inducted into the television academy's Silver Circle.

He grew up working in his family's

restaurant in Charleston, West Virginia.

Fred went on to major in philosophy at West Virginia University. After service as an Air Force officer, he became a broadcast journalist, working as a radio news director in Charleston before moving to Cleveland in 1959.

Fred has been a serious climber and a long distance runner, and is among a very small group of people who have stood at both the north and south poles. He has been to every continent.

He has worked with his wife, Linda, on six cookbooks. Nuts, their most recent work, was published in April 2003 by St. Martin's Press. Their first book for Chapters, Onions Onions Onions, (1994) won a James Beard Award. Cooking Under Cover (Chapters, 1996) was a best seller and a

MEDICAL MART FROM PAGE 1 ers and backhoes all around.

What struck us most was the sheer massiveness of the project, likely the most ambitious to hit downtown Cleveland in many years. As the two-hour tour progressed, Dave effectively painted us a picture of what the finished

product would look like.

Construction updates and much more are available for all to see on the Medical Mart and Convention Center website at: http://www.clevelandmedicalmart.com/ Our thanks to Dave and the entire crew of the Medical Mart and Convention Center for their hospitality.

main selection of the Book of the Month Club. He has also written Cleveland; Continuing the Renaissance (Towery, 1997).

Fred is a columnist for Currents, published by the Chagrin Valley Times.

Between them, they have five children and 10 grandchildren.

Special thanks to WKYC.

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The Press Club of Cleveland

April 2012

Welcome New Member

Bethany Chambers

ADVANSTAR Hometown: Greentown, Ohio Alma Mater: Duquesne University, BSBA Sports Marketing; Northwestern University Medill School of Journalism, MSJ Interactive

Publishing Job title: Digital Editor, Medical Economics What are your duties at Advanstar? I am editor of our weekly enewsletter, and somewhat of a project manager, conducting market analysis and dissecting metrics. I work on our website—the alphabet soup of SEO, HTML, CMS. I manage social media and online communities, conduct tech training and report for multiple platforms. I also edit our letters and cartoons sections. I’m a utility player!

Libby Johnson

Vendome Group I am completing my first year as Special Projects Manager for Vendome Group, a New York-based publishing company specializing in creating high value information and events for professionals in the healthcare, real estate and construction industries. I coordinate advertising placements and both student and professional design projects for the two largest publications, Healthcare Design and Healthcare Informatics.

Alma Mater: Bachelor’s degree in Human Resources at the University of Illinois and a member of the Marching Ilini!

Laura Gorman

Marketing Director 212 Capital Group Hometown: Sarasota, FL Alma Mater: University of Iowa Hobbies: working out, traveling, writing, photography and cooking.

I have worked at: Sarasota Film Festival, Banana Republic, Westwater Construction, American College Dublin Study Abroad.

I like what I am doing because: I help

Natalie R. Schrimpf

The best part of your job? As the first digital editor in the healthcare group, I have the chance to establish the digital strategy and implement it. My personal success is the success of the magazine and company, and, if done right, could be a model worth copying the journalism world around.

Why did you join The Press Club of Cleveland? When I tell people my goal is to be regionally famous, I’m only half kidding.

I am passionate about community journalism, and have done it in five states—but not Ohio. Someday I want to start my own local news media company here. Absorbing the institutional knowledge of veteran journalists is my first step to achieving that dream.

What do you hope to gain from your membership? Ohio isn’t just the place I was born and raised; it’s who I am. I hope by joining I can gain greater insight into what that means and see it from a fresh perspective, now that I’ve moved back here as an adult and journalist.

Hometown: I am a native of Canton, Illinois (yes, there is a Canton, Illinois!)

Me and my husband, Dave, (a Press Club board member) relocated from Illinois two years ago and live in Cleveland’s West Park neighborhood.

What do you like best about Cleveland?

I enjoy Cleveland’s remarkable art and theatre scene, including Playhouse Square, the Rock and Roll Hall of Fame, and the Cleveland Symphony Orchestra. I also love our new West Park neighborhood!

Community involvement?

A long-time actress and musician, I sing in the highly-acclaimed Old Stone Church choir and also serve as a Deacon and volunteer there. I am happy to be a member of The Press Club of Cleveland as it celebrates its 125th anniversary financial advisors get creative with their marketing while working with our corporate compliance to get things pushed through. It’s challenging, but also rewarding when an event or campaign is successful!

The best advice I ever got: “Take the time it takes so it takes less time,” Jan Dregalla, retired American Greetings local graphic designer.

I joined The Press Club of Cleveland because: I was a journalism minor and have always enjoyed the writing and PR side of marketing.

Freelance Writer Hometown: Lakewood, Ohio Alma mater: Cleveland State University Hobbies: Music, antiques, 19th-century American architecture and baking Tell us about your writing experience.

Your work has been published in: Northeast Ohio print and on-line publications, including Crain’s Cleveland Business, Cleveland Business Connects Magazine, Kaleidoscope Magazine, Fresh Water Cleveland and the Catholic Universe Bulletin.

Who or what inspired you to become a writer? I knew from childhood that writing would always be an important part of my life.

I have always been fascinated by people and truly enjoy communicating their stories – whether they’re business profiles or human interest features – to others.

What do you hope to get from your Press Club membership? In addition to the networking opportunities with other writers and communication professionals, I look forward to taking advantage of the wealth of information provided through The Press Club’s programs. I also believe that in an era when practically anyone with a computer and internet access can claim to be a “writer,” highly-esteemed professional organizations, such as The Press Club of Cleveland, maintain an important element of credibility and accountability among professionals. And it’s definitely an exciting time to be a member as the organization celebrates 125 years of excellence in journalism.

Join us in Celebrating 125 years in 2012

Save these dates!

April 20 – “Strengthen Your Best Pitch and Your Story – How to identify your story.... and make people care." – Terrace Club, Progressive Field. http://pcapril20.eventbrite.com May 10 - 5:30 - 8:30 p.m. Hall of Fame Reunion at Massimo da Milano. Watch for more details and your invitation to attend June 15 – The 31st Annual Press Club of Cleveland Excellence in Journalism Awards.

Key Marriott Center, downtown Cleveland.

October 12 – The Press Club of Cleveland Journalism Hall of Fame Induction Dinner.

December 12 – Holiday Party and Annual Membership Meeting.

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The Press Club of Cleveland

April 2012

James Hatch

Award-winning Plain Dealer photographer 1939-2012

Russ Mitchell Addresses Press Club More Changes at Channel 3

Newly named Channel 3 news anchor Russ Mitchell was the guest of honor addressing a Press Club of Cleveland February luncheon at the Hilton Garden Inn downtown. Mitchell drew a rousing round of applause by informing the crowd that he is the Club’s newest member, having joined just prior to arriving at the luncheon.

Sharing stories about his early years in broadcasting and his working with Dan Rather during his stint at CBS News, Mitchell was gracious in answering a wide range of questions from Press Club members and stayed late to personally meet them and chat.

Just a few days following Mitchell’s Press Club appearance, Channel 3 announced Mitchell was gaining a co-anchor, Kris Pickel, for the station’s 6 Pickel and 11 p.m. newscasts.

Currently the weekend 5 and 10 p.m.

anchor at KOVR in Sacramento, Calif., Pickel is the recipient of several prestigious awards in broadcast journalism including an Edward R. Murrow, Associated Press and multiple Emmys for reporting. She began her duties with Mitchell Monday night.

In late March, WKYC announced the departure of Assistant News Director Howard Fencl, who will become a Vice President at Hennes-Paynter Communications. Since Sept. 4, 2007, Fencl, a Press Club of Cleveland Board Member, handled Channel 3’s daily commitment to local news Fencl and social media efforts.

Fencl is no stranger to WKYC, as this was his fourth tour at Channel 3. His last duties were in 1991 as an Executive Producer. Born and raised in Cleveland, Howard and his wife Sue and their children live in Rocky River.

HALL OF FAME FROM PAGE 1 best exemplifies the sensitivity and humility which, along with his writing talent, were traits exhibited by Chuck Heaton during his exemplary career at The Plain Dealer. Just like the others we mentioned, nominations for the Chuck Heaton award can be made online or directly to the Press Club.

How do I submit a nomination for the Hall of Fame and/or the Chuck Heaton Award?

Simply e-mail your nomination to pressclubcleveland@oh.rr.com with Hall of Fame – or Chuck Heaton nominee in the subject line.

You may also send them through regular mail to:

The Press Club of Cleveland Hall of Fame Nomination Committee 28022 Osborn Road, Cleveland OH 44140 Once again: The deadline for nominations is May 15, 2012.

When is the induction?

Oct. 12, but we’ll have details coming soon. So send those nominations in now.

Where is the Hall of Fame located?

The plaques of all inductees are on display at Nighttown in Cleveland Heights, as are some of the club’s historical pictures. Press Club members get a 15 percent discount on food at Nighttown by showing their membership cards.

The award-winning James Hatch, 72, a veteran of 47 years at The Plain Dealer, died Sunday, Feb. 26, at a hospital in Los Angeles after a year’s struggle with cancer.

Hatch joined the paper at age 18 as a part-time copy boy and retired in 2004 as editorial systems manager. He spent his first two years at the newspaper part-time and the next 45 full-time. He won many awards, including first places from the Ohio News Photographers Association.

He gradually rose to chief photographer and deputy photo editor. He finished his career overseeing computers that transferred photos from camera to newsprint.

Raised in Lakewood and graduated from Lakewood High School, Hatch studied accounting at Western Reserve University and architecture at Kent State University.

A young Hatch proposed to Marianne Kovacs, a portrait photographer, outside the Headliner, a favorite downtown hangout for journalists. Over the years, the couple lived in North Olmsted, Rocky River and Bay Village. In 2004, Hatch retired and moved with Marianne to Studio City, Calif., near their surviving daughter, Char, and her family.

(Courtesy of The Plain Dealer)

Press Club Member Anniversaries March & April Bob Jacob March: Michelle Phillips Fay 13 years Maria Magnelli April: 9 years 14 years Steve Gleydura Julie Wallace Dan Moreland 8 years 3 years Dick Feagler Don Baker Julie Haug Feagler 7 years Jane Van Bergen Lee Moran 2 years 2 years Ken Trump Jennifer Keirn Wulf H. Utian 1 year Debra Adams Simmons

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April 2012

in cooperation with

Strengthening Your Pitch How to identify your story...and make people care Everybody has a differentiator that makes them unique. But not everybody knows how to identify it and then explain it in order to separate themselves from the competition. And if you can't do it in 30 seconds or less, you're probably coming up short. That's where storytelling comes in.

Join The Press Club of Cleveland and PRSA Greater Cleveland Chapter on April 20, 2012, as our expert panel helps show you how to identify exactly what your story is.

April 20th panel: • Denise Polverine, editor-in-chief, Cleveland.com • Steve Gleydura, editor, Cleveland Magazine • Andy Baskin, sports director, WEWS-NewsChannel 5 • Dustin S. Klein, publisher, Smart Business Network -- moderator

We'll also provide tips on how to craft that story, tell it, and more important, teach you how to make people care.

Whether you're a for-profit business that wants to improve its marketing materials, craft better press releases or find more effective ways to get media placement; a nonprofit organization that seeks to stand out from a crowded field and increase the chances of securing grants or raising more private donor funds; a journalist who wants to become a better storyteller; or a public relations professional that is interested in helping clients tell their stories better, this program is designed to provide you with the tools you need.

Date: April 20, 2012 Time: 11:30 Registration, 12 noon lunch with program to follow, 1:30 Adjourn Place: Terrace Club at Progressive Field Cost: Press Club / PRSA members $35, Non-members $45 To register on-line please put the following URL into your browser: http://pcapril20.eventbrite.com or you can call the office at 440-899-1222 to reserve with a credit card.

You can also find information on The Press Club website at www.pressclubcleveland.com or PRSA website at www.prsacleveland.org