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Christman 2

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Christman 3

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Christman 4

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Christman 5

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Christman 6

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Christman 7

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Christman 8

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Christman 9

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Christman 10

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Christman 11

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The Rhetorical Analysis The Spotlight on Celebrities 9/21/2010 Lindsay Christman


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Lindsay E. Christman ENG 103, Section 097 Asher John, Instructor The Rhetorical Analysis 21 September 2010

The Spotlight on Celebrities The sex scandal between Tiger Woods and an account of numerous women, from hostesses to porn stars, this became known around the world. While being married and supporting children, he was out being seductive with random women he would meet on golf tours. In March of 2010, the media quickly picked up on Woods’ “sex addictions” and word spread that he was a womanizer. Once proven guilty of the suspected adulteresses, he went live on television to exploit his apologies to the world and mostly to his family. He knew what he had done was considered wrong, but in the end he ended up confessing that he just couldn’t “control himself”. The media felt that this controversy would hurt his game, since he is known as a pro golfer, and most would say he is the best of the best. This fact was proven to be false, because he continued to play his sport and still plays well to this day. Reports also from the media stated that Wood’s late father, Earl, was also a womanizer and that he was a heavy drinker (Berr). This editorial cartoon, created by the political webcomic Mark Bors, signifies the controversy between Tiger Woods and the worldly news.


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First, when analyzing this editorial cartoon, it speculates the significance of Tiger Woods being the main focus in the picture and news that occurs around the world faded in the background. This is because the author, Mark Bors, was trying to make a specific point as to the media and what they really care about. The picture conveys Tiger Woods in all color and the background is faded and in black and white. This kind of analysis would be more historical than anything because of the specific events happening in the cartoon. The cartoon conveys pathos, ethos, and logos. It conveys pathos specifically because it appeals to the emotions, and also gets the audience thinking about what is really happening in the cartoon. The creator of the cartoon tried to convey to the audience that the media is more concerned about Tiger Woods and his performance in golf and his sex scandals, rather than what is happening around the world, which the photo portrays in the background Osama Bin Laden and killings in Iraq. It conveys logos due to the statement in the cartoon that Tiger Woods is stating. He is saying, “Mind if I play through?�, which hints to the audience that, once again, the media doesn’t care about what is going on in the world, and that they want to focus their attention on celebrities that are famous, but are also having personal troubles, like Tiger Woods. Ethos is also used in this editorial cartoon, particularly because it appeals to the audience and the credibility that the main person in the cartoon has. For instance, someone would not go to Tiger Woods for marriage counseling because of what he has been through, which has been a multiple amount of sex scandals. These strategies that are projected from this editorial cartoon show how the media plays a role in influencing the audience. Of course the media covers daily news on a regular basis, but the fact of the matter is people would rather hear about famous people or otherwise known as celebrities, because they can relate to them more. The media is mainly how, we as citizens find out our information going on around the world. It plays a huge role in reflecting on public opinion,


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connecting the world to individuals and reproducing the self-image of society. Chris Pirillo, who studies social media statistics, has proven that the Value of Social Media Report found four or five companies, which were 81%, expect social media budgets to increase over the next year, while 18% expect it to stay the same (Pirillo). So, this statistic shows that the media is mainly used in today’s society now more than ever before. Celebrities also play a huge role in today’s society as well. The role play of celebrities in today’s society has a huge impact on the way we look, the way we present ourselves, and overall the way we think. “Celebrities in the 21st century have expanded from simple, product endorsements to global, political, and international diplomacy” (Berger). In other words, we basically follow celebrities and the trends that they do. Unlike Tiger Woods, we may or may not decide to follow his ways of adultery, but that is the choice of the individual. We mainly like to focus on his credentials of being a famous pro golf player and enjoy watching him on television. Celebrity choices may not always be the best decisions to make, but for the most part we like the drama and predicaments they get into. Next, we need to focus on the background of the editorial cartoon, which displays a mixture of scenes and newspaper articles about events occurring in the world today. Most of the articles have to do with the war in Iraq that is currently happening, and an article about Obama authorizing an assassination of a U.S. citizen. These articles might not particularly be significant, but they are relevant to the time frame in which this is occurring in the cartoon. The pictures are faded into the background for a specific reason. The creator of the drawing was trying to get a point across. Mark Bors tried to derive that the focus simply shouldn’t be toward celebrities and that it should be toward what really matters, which news is occurring every day. He is being significant in his work, which is trying to be humorous but also having some kind of moral.


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In conclusion, this editorial, created by the 26 year old man Mark Bors, demonstrates the kind of lessons we need to get across to not only the American public, but to the world. I have also discussed what the pathos, ethos, and logos are in the editorial cartoon, to explain in further detail what the cartoonist was trying to convey. What matters most are the people you deal with on a daily basis, not someone that you don’t even know. We should start caring more about people that are in need and situations that need to be taken care of and not just following or abiding by someone else’s mistakes. People need to start caring less about other people’s problems and what’s happening in their lives and pay attention to what’s happening in theirs.


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Works Cited Alfano, Christine L., and Alyssa J. O'Brien. "Understanding Strategies of Persuasion." Envision: Writing and Researching Arguments. 2nd ed. New York: Pearson/Longman, 2008. 32-65. Print. Berger, Ron. "Ethics of Celebrities and Their Increasing Influence in 21st Century Society." Review. Web log post. Springerlink. 29 July 2009. Web. 20 Sept. 2010. http://www.springerlink.com/content/x050n46744447j27/

Berr, Jonathan. "Tiger Woods: Despite Scandal, He's Still Winning in the Sponsorship Game - DailyFinance." Web log post. Business News, Stock Quotes, Investment Advice - DailyFinance. 29 Aug. 2010. Web. 20 Sept. 2010. http://www.dailyfinance.com/story/media/tiger-woods-scandal-winningsponsorship/19611581/

Bors, Mark. "The Week in Political Cartoons." The Daily Beast. 14 Apr. 2010. Web. 20 Sept. 2010. http://www.thedailybeast.com/blogs-and-stories/2010-04-16/the-week-inpolitical-cartoons-10/

Pirillo, Chris. "Social Media Statistics ~ Chris Pirillo." Chris Pirillo. Dec. 2009. Web. 20 Sept. 2010. http://chris.pirillo.com/social-media-statistics/


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The Rhetorical Analysis