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Mobility Monitor:

Car Data & Privacy LeasePlan Hellas March 2020


The Future of Mobility

Introduction

The LeasePlan Mobility Monitor is an annual survey of people’s opinion regarding the most important subjects facing the industry, produced in partnership with leading research firm Ipsos

The survey is conducted across 16 countries internationally, including: Belgium, Denmark, France, Germany, Greece, Italy, Luxembourg, the Netherlands, Poland, Portugal, Romania, Spain, Sweden, Turkey, the United Kingdom and the United States

This edition analyses public opinion regarding the car data, and reveals that data concerns are top of mind for drivers, with a majority of respondents worried about what data is being collected from their cars and by whom.

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The Future of Mobility

Half of the respondents are worried about car data and privacy

I am worried about car data being shared with third parties such as the car manufacturer, leasing company etc.

I am worried about who owns car data

I am worried about personal data (e.g. locations visited, music played) that can still be found in cars when you return or sell them

Neutral 21%

49%

18%

20%

(strongly) disagree

G1) Cars can increasingly collect all kinds of data. To what extent do you agree with the following statements? Base: All respondents (n=4048)

31%

53%

29%

52%

28%

(strongly) agree

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The Future of Mobility

People in Spain are most worried about topics related to car data and privacy I am worried about car data being shared with third parties such as the car manufacturer, leasing company etc. TOTAL

n=3847

Belgium Denmark France Germany Greece Italy Luxembourg Netherlands Poland Portugal Romania Spain Sweden Turkey United Kingdom USA

n=245 n=228 n=246 n=246 n=245 n=247 n=249 n=233 n=243 n=251 n=239 n=243 n=213 n=244 n=235 n=241

21%

49%

25% 48% 31% 32% 17% 62% 16% 52% 12% 57% 20% 45% 17% 54% 30% 39% 14% 57% 14% 49% 16% 45% 9% 69% 41% 28% 22% 51% 21% 44% 28% 44%

(strongly) disagree

I am worried about who owns car data n=3863 n=249 n=225 n=248 n=246 n=247 n=248 n=247 n=235 n=243 n=252 n=244 n=243 n=214 n=245 n=237 n=240

18%

53%

23% 51% 28% 37% 14% 63% 14% 55% 10% 66% 16% 53% 13% 55% 29% 38% 12% 61% 12% 50% 13% 55% 6% 76% 39% 30% 22% 57% 17% 50% 21% 51%

I am worried about personal data (e.g. locations visited, music played) that can still be found in cars when you return or trade them n=3854 n=246 n=226 n=248 n=245 n=247 n=247 n=249 n=237 n=242 n=251 n=242 n=243 n=211 n=247 n=232 n=241

20%

52%

21% 54% 35% 31% 13% 61% 18% 53% 12% 62% 25% 43% 14% 63% 28% 40% 13% 63% 11% 54% 8% 57% 9% 70% 42% 30% 31% 52% 21% 49% 24% 50%

(strongly) agree

G1) Cars can increasingly collect all kinds of data. To what extent do you agree with the following statements? Base: All respondents (n=4048)

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The Future of Mobility

A majority is willing to share their driving data with external parties for a benefit

To reduce traffic congestion and journey time

21%

9%

44%

26%

To improve car performance

24%

10%

42%

24%

To reduce vehicle emissions

21%

11%

43%

25%

9%

43%

27%

To reduce fuel and maintenance costs

no, not willing to share

don’t know

21%

yes, willing to share anonymously

G2) Would you be willing to share your driving data with external parties for the following goals? Base: All respondents (n=4048)

Yes, willing to share

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The Future of Mobility

People in Portugal and Poland are most willing to share their driving data To reduce traffic congestion and journey time TOTAL

n=4048

Belgium Denmark France Germany Greece Italy Luxembourg Netherlands Poland Portugal Romania Spain Sweden Turkey United Kingdom USA

n=258

24% 9%

n=255

21% 12%

43%

24%

n=253

26% 10%

44%

21%

n=255

24% 11%

45%

20%

21% 9%

n=250 n=251

22% 2% 17% 9%

n=254 n=253

16% 4% 29%

9%

44%

39%

26%

28%

47%

27%

43%

14%10%

48%

n=255

11%6%

49%

12%

18% 13% 32%

29%

n=250

24% 10%

29%

47%

57%

To improve car performance

23% 19% 28%

30%

11% 16%

26% 3% 25% 9% 26% 33%

8% 11%

42%

33% 46% 43% 39% 44% 41% 50% 40%

16% 10%

47%

13% 6%

47%

34%

24%

21% 11%

27%

43%

25% 13%

23%

36%

18% 20%

15% 15%

40%

24% 13%

46%

26% 11%

42%

27%

20% 3%

25%

20% 9%

16% 17%

29%

28% 34%

15%

26%

18% 21% 30% 26%

54% 41%

16% 10%

45%

12% 8%

47%

20% 15%

34%

39%

31%

26%

7%

40%

27%

23% 8%

38%

31%

n=252

23% 9%

41%

27%

23%

8%

41%

28%

24% 10%

38%

27%

20%

20%

34%

27% 3% 32%

n=250

21% 11%

n=255

23% 12%

50% 46%

25% 38% 18% 20%

24%

19%

25%

32%

7% 32%

25%

20% 19%

37%

22%

9%

25% 12%

48%

15%

21% 12%

21% 11%

44%

23%

24% 11%

no, not willing to share

don’t know

G2) Would you be willing to share your driving data with external parties for the following goals? Base: All respondents (n=4048)

39% 33% 49% 42%

21% 36% 19% 22%

43%

35%

16%11%

48%

23% 10%

46%

25% 12% 20% 2% 18% 9% 20% 5% 27%

30%

24% 7%

n=255

21% 9%

26% 11%

22%

47% 46%

19% 7%

25%

n=251

n=251

To reduce fuel and maintenance costs

To reduce vehicle emissions

10%

14% 9% 11%6% 22% 7% 23% 9% 21% 17%

42% 46% 44%

21% 12%

yes, willing to share anonymously

29% 25% 20% 21% 33% 29%

54% 43% 47%

21% 21% 30%

48%

36%

39%

32%

42%

26%

36%

24% 6% 34% 21% 11%

27%

49% 43%

27% 37% 19% 24%

yes, willing to share

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Appendix

Ipsos methodology


The Future of Mobility

How we conducted this research How we spoke with them The questions were included in an online survey among our I-Say consumer panels, the Ipsos Global Online Access Panels. The I-Say panels are managed centrally by a global team, the survey itself was coordinated from our Amsterdam office. Who we spoke with •

Consumers 18-65 years old in Belgium, Denmark, France, Germany, Greece, Italy, Luxembourg, Netherlands, Poland, Portugal, Romania, Spain, Sweden, Turkey, United Kingdom and USA

Nationally representative samples on age and gender

N=250 per country

Weighting The results are weighted to represent the total 18+ population per country on age and gender

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The Future of Mobility

Respondent profile Age TOTAL Belgium Denmark France Germany Greece Italy Luxembourg Netherlands Poland Portugal Romania Spain Sweden Turkey United Kingdom USA

36% 37% 33% 35% 31% 33% 33% 29% 32% 46% 37% 49% 33% 32% 48% 34% 35% 18 - 34

Base: All respondents (n=4048)

49%

15%

47% 47% 47% 52% 52% 56% 53% 49% 49% 53% 42% 55% 48% 51% 46% 40% 35 - 60

16% 20% 18% 17% 15% 11% 18% 19% 5% 10% 9% 12% 20% 1% 21% 25%

61 and older

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The Future of Mobility

Respondent profile Driving license TOTAL Belgium Denmark France Germany Greece Italy Luxembourg Netherlands Poland Portugal Romania Spain Sweden Turkey United Kingdom USA

Size of town

n=4048

87%

13%

n=258

81% 82% 90% 90% 91% 91% 99% 85% 84% 91% 74% 87% 80% 83% 87% 91%

19% 18% 10% 10% 9% 9% 1% 15% 16% 9% 26% 13% 20% 17% 13% 9%

n=255 n=253 n=255 n=250 n=251 n=254 n=253 n=250 n=255 n=250 n=252 n=251 n=255 n=250 n=255

Yes

Base: All respondents (n=4048)

No

TOTAL Belgium Denmark France Germany Greece Italy Luxembourg Netherlands Poland Portugal Romania Spain Sweden Turkey United Kingdom USA

32%

n=4048 n=258 n=255 n=253 n=255 n=250 n=251 n=254 n=253 n=250 n=255 n=250 n=252 n=251 n=255 n=250 n=255

24%

19%

25%

15% 24% 20% 41% 22% 22% 24% 32% 16% 21% 20% 43% 27% 27% 20% 27% 48% 25% 17% 11% 31% 17% 30% 22% 5%13% 18% 64% 24% 35% 19% 23% 37% 26% 15% 22% 38% 35% 15% 12% 49% 28% 10% 13% 28% 31% 21% 20% 31% 25% 14% 30% 85% 10%3% 3% 27% 15% 36% 22% 28% 33% 25% 14%

In a big city (>300,000 inhabitants) In a town (>25,000 inhabitants)

In a small city (>100,000 inhabitants) In a village (<25,000 inhabitants)

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Profile for LeasePlan Hellas

Mobility Monitor: Car Data & Privacy  

LeasePlan Mobility Monitor is an international survey of over 4,000 drivers in 16 different countries into the big issues facing drivers and...

Mobility Monitor: Car Data & Privacy  

LeasePlan Mobility Monitor is an international survey of over 4,000 drivers in 16 different countries into the big issues facing drivers and...