How Amazon, Facebook, Google Are
Shaping the Future of Cyber The lines between the physical and digital worlds are blurring. In retail, merchants are building omni-channel experiences in an effort to create a common customer journey regardless of how consumers interact with brands. The internet of things is ushering in a fourth industrial revolution that is disrupting operations in logistics, manufacturing and similar sectors. The ability to easily access data on a wide range of device types is causing convergence between the physical and digital. Amazon, Facebook and Google have been leading this charge toward a digitally-enabled world, and the three brands continue to change expectations for consumers and businesses alike.
Amazon has emerged as a disruptive e-commerce brand, cloud service provider, shipping and fulfillment specialist, robotics leader and brick-and-mortar merchant. The company began to gain an edge when it digitised its supply chain, working to gain greater coordination and efficiency in moving products for online shoppers. That backend focus on aligning digital and physical priorities has since expanded to the point that Amazon is seemingly always one-step ahead of the market. That isnâ€™t an accident. An Economist report explained that, despite Amazonâ€™s meteoric rise in recent years, shareholders actually expect the brand to experience even more rapid growth moving forward. These expectations come as Amazon creates a brand culture focused on thinking ahead to work toward anticipated future demands, something that few companies can manage.
The organisation can look so far ahead because it has embedded data into so many of its process that it can continually leverage predictive analytics to guide operations. All told, Amazon is redefining how people access a wide range of services by merging digital and physical transactions.
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SOLUTION BRIEF: How Amazon, Facebook, Google Are Shaping the Future of Cyber (continued)
The widespread popularity of Facebook centres on the ability to share life experiences over a convenient digital channel. The social network ushered in an era of physical-digital convergence by changing how people interact in their social lives.
Google recently announced plans to bring its TensorFlow AI systems beyond the cloud and make them available on end-user devices. Google is making that development library more widely available through the release of TensorFlowLite.
Now, the company wants to take this to another level as it has been one of the leaders in supporting virtual reality systems and is now pivoting to support augmented reality technology. MarketWatch reported that Facebook CEO Mark Zuckerberg realised how close augmented reality is to emerging in the market when Pokemon Go exploded onto our cultural scene and is pushing the company to embrace the technology. At Facebook’s recent F8 developer’s conference, Zuckerberg announced plans to make its augmented reality tools available for third-party developers.
Machine learning represents an ultimate blend of physical and digital, as it is emerging as the engine behind robotics, self-driving cars, drone systems and advanced analytics.
While Google gets plenty of attention for its search engine platform and surrounding services, as well as its Android ecosystem, much of the brand’s disruption has focused on its ability to gather and use data in more meaningful ways than competitors. According to The Verge, this is particularly notable in the company’s efforts with artificial intelligence and machine learning.
Preparing for a New World The days of segregating digital and physical experiences are gone. Amazon, Facebook, and Google have led the charge in integrating data-driven systems into our daily lives. Businesses that want to keep up in this converged environment need to transform around digital, something that often requires skills development and training.
At Learning Tree, we offer a wide suite of IT and technology training courses that help businesses keep up with ever-changing demands. Learn more at: LearningTree.co.uk/Cyber
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