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working with leap


philosophy, process & partnership From experience we know that a good philosophy, a clear process and a tight partnership get the best results. Producing a set of ‘impulse’ visuals is not the best way to achieve award-winning design. Every project should start with a process. We’d like to give you an idea of what it would be like, should you choose to work with us...

introduction


philosophy


our philosophy is simple!

ethical

design

our philosophy

Leap is an environmentally driven, ISO14001 accredited sustainabilityled graphic design studio based in St Austell. We create brand experiences with two core values.


our ethical values

environmental social

responsible

user fair

inclusive

local

sustainable

Some of you may already know about Leap, some of you may be meeting us for the first time. We are a Carbon Zero company, that works with clients to calculate the exact carbon value of their project and help to neutralise its effect. “80% of the environmental impact of today’s products, services and infrastructures are determined at the design stage.” - Design Council This tells us exactly what power we have and shows us that the change we can make together is vast.

our philosophy


our design values

usable findable

valuable

user useful

accessible

credible

desirable

We create user-centred design. This is a philosophy to be considered at every stage. When applied to our process, it’s an award-winning combination! “The central premise of usercentred design is that the best designed products and services result from understanding the needs of the people who will use them.� - Design Council

our philosophy


process


hello brand *

support

development

you

visualise

content

architecture drinks

our process is simple! Our process is also user-centred. It’s essential that the partnership works closely throughout the project. It ensures a smooth project development and the best strategy selection for the project. As part of this process we offer our ‘Hello workshop’ FREE to potential clients to help get things moving. * If required

our process


let’s work this out for

hello

We run an initial workshop to investigate the project. Let’s develop the question before the answer!

Goals

Deliverables

Investigate The change. Targets & Objectives. The Audience.

Client brief The partnership is focused in the brief and followed throughout the process.

Your industry Who are the competition and global leaders? Content Initial content review.

our process


it’s not just a logo

brand

Your brand is not simply a logo, it’s all that your business encompasses. An afternoon workshop is used to reach a brand understanding and focus.

Goals

Deliverables

Values Discover brand values and strengths.

Findings Brand map. Mood boards. Key points.

Opportunity Client input to define the brand. Communication Explore new marketing & communication avenues. Scenarios Build a user profile.

our process

Finalise Brand values that can be carried forward into all communications. Strategy Define brand strategy & appropriate media.


how shall we communicate?

content

Integral to any brand experience is the content. This is not just consideration of the text; it’s about communication.

Goals

Deliverables

Simplify Break the site’s purpose down to its core.

Core content List all articles and groups.

Survey Conduct a survey of user feedback from current site.

Media Text, images, video etc. An outline of features applicable to the project.

Benefits How will your content benefit the user? Think ‘Google’.

our process


the blueprint architecture

Think of this as the plans to your new home! This is where the site takes shape. Goals

Deliverables

Inventory Review core content.

Rapid prototypes Review first sketches of the site map & wireframe.

Audit A detailed inventory for each page. Consideration Will your users think the same thing?

our process

Phases Identify phases in the project. Working prototypes Interactive wireframe ready for testing!


café testing You can invest huge amounts of money into user testing. We like to think smarter!

beer

Goals

Deliverables

Venue Find a busy local venue.

Evaluate Run evaluations in the venue & identify trends.

Free beer Would you give 10 minutes for a free drink? The customer We aim for 5 - 10 users’ feedback on a working wireframe of the site.

our process

Revisit From the evaluation notes, revisit the ‘architecture’ if required.


let’s add some colour

visualise

our process

Its time to take all the information we have gathered around your brand and bring it to life!

Goals

Deliverables

The brand Apply the brand deliverables to the wireframes.

Concepts Initial concepts for approval.

Phases Visuals to be worked in phases, to allow a quicker entry into development.

Pixel Perfect Mock up of all visuals required.


form and function development

It’s time to take all the information we have gathered around your brand and bring it to life!

Goals

Deliverables

Phases Commence phases from visual sign off.

Live Phases Access to fullyfunctioning phases, ready for testing.

Function Making the architecture, content and the visuals work seamlessly.

our process

Quality code Google friendly, using the latest HTML5 / CSS Semantic markup as standard.


it’s alive

support

Your site’s live and your already seeing an increase in business! Now what?

Training Our Content Management Systems (CMSs) are simple to use, but we’ll come in and train you up on keeping your site fresh! Fresh It’s our duty to keep you advised on any emerging web technology postlaunch that has value for your site.

our process

Worry free We give you two months free support from the final live date. Ongoing SEO We partner with SEO specialists to help spread your word online.


partnership


get the best result

us you

Delivering a successful website isn’t just about a great use of social media, an amazing design or a content management system that does the work for you! It’s about creating a fantastic collaboration - a true partnership. Only in that environment do we get the best results! Rather than suggesting a list of cool features, we believe that investing in the process, not the outcome wins the awards!

partnership


the trophy cabinet


polished silverware! Cornwall Business Awards Winner, Best Website for The Scarlet Hotel. The Observer Ethical Awards Best Online Retailer Initiative for The Good Energy Shop. Media Innovation Awards Winner, DVD/CD Category for ‘Tales from Porth’ interactive CD-ROM produced for the Cornish Language Partnership.

awards

Cornwall Tourism Awards Winner, Silver, Tourism Website of the Year for The Bedruthan Steps Hotel. The Hub Business Awards Winner, Green Business of the Year 2010 Hampton Court Palace Flower Show Winner, Gold Medal for The Lost Gardens of Heligan’s display entitled: Camellias & rhododendrons introduced to Heligan pre 1920.

Cornwall Sustainability Awards Winner, Small Business Award. Overall Winner. The Times Green Awards Winner, Best Outdoor Advertising under £100k for Good Energy at the Delabole Wind Fair. Cornwall Sustainability Awards Finalist, Small Business Award. Winner, Best Individual.


what now?


let’s talk! Leap actively make a positive difference to the environment through responsible design, procurement, understanding and our relationships.

Leap 140 Alexandra Road St Austell Cornwall PL25 4QJ

Whether you are green and want to be greener, or even better, you want to start taking your first sustainable steps,

chris@designforchange.co.uk

Leap is there to design, print manage and support you in your creative happenings...

what now?

01726 75551

www.designforchange.co.uk


Working with Leap July