© 2011 - Leanne King – Pressing Reset 1
Table of Contents
Tracking & Testing
ÂŠ 2011 - Leanne King â€“ Pressing Reset
Pressing Reset Introduction I first got involved in internet marketing back in 2007. I use the term “got involved” loosely. That really translates to I didn't have a clue about internet marketing, but thought that I did, because I had been reading sales pages, forum threads and blog posts late at night. I'm probably just like a lot of you reading this now. I was unhappy in my job. I worked as a lawyer. And I mean really “worked”. They were long hours and although I was paid well - when you divided the number of hours by the pay …..it really didn't add up (even for someone that is not very good at math/s like me!) Don't get me wrong, I love law. I just didn't like working as a lawyer. There were loads of things I didn't like, but the main one was not having enough time to enjoy life. Not a lot of point if you are earning money but you don't get to enjoy it, and the earning takes a lot of time that you'll never get back. Not to mention the stress. I remember at one point going to the dentist complaining of an aching jaw. Turns out I had developed a nice little habit of grinding my teeth to soothe me to sleep. One of the worse things was realising that I had studied so hard and so long (doing degrees in law, psychology, criminology and economics and courses in real estate and valuation) only to find that it wasn't what I wanted after all. I just wasn't happy. Before work started each day for me (usually 7.00 a.m. but earlier if I had something “on”) I'd buy a coffee and sit out the front for a few minutes negotiating with myself and sipping my coffee. It would go something like this – “so if I'm able to finish this urgent work by lunch time ..there's a chance that I could go out and get a sandwich at lunch time. And if all goes well in the afternoon maybe, hopefully, I'll be able to get out the door by 8.30 p.m.” So, before I even started work for the day I was plotting how long it would take to get out of the place at the end of the day. It was dark outside when I left in the morning for work and it was dark when I got home. For a while there I rarely seen daylight! I had no social life to speak of. If you weren't a colleague or a client I basically didn't have enough time in my schedule for you. It seemed unbelievable after so much study and hard work to just walk into work and quit. But that's what I did. I had no formal Plan B, I just knew I couldn't do it anymore. When I handed in my notice within half an hour I was offered more money if I stayed. I turned them down. They were totally confused. I wasn't leaving to go to another firm. I wasn't leaving because I wanted more money. I was just leaving. I don't think that they had ever been turned down before in those circumstances, because they were completely dismayed that someone could walk away from the office, the view and the pay to just do © 2011 - Leanne King – Pressing Reset
“something else” but anything else rather than be there. After about an hour I thought that I might have been a bit rash in quitting a nice steady job with a healthy pay and benefits. But as fate would have it, that's when I got a phone call. As the saying goes, one door opens when another closes. The call was from a friend that wanted to know if I wanted to do some more lecturing. In between working as a lawyer during the day I had also lectured in law a couple of times a week. I was now being offered more work. This was a god send. It meant that I was still earning a regular income while I had several days a week to learn “something else”. My decision to quit was impulsive. I hadn't discussed it with my partner other than as a “one day” wish but I had, had enough. Staying for the two weeks notice period required were amongst the longest days ever in my career. I couldn't wait for my new life to start. My hope was that I could lecture in law and learn how to do this “internet marketing” thing to the extent that it replaced my income, my partner's income and a bit more besides (I'm not there - yet). I had discovered “internet marketing” when my partner bought some dvds on Ebay from an internet marketing event. I can still remember when we watched them one rainy weekend how amazed we both were at the concept of making money, from home, passively. No boss to answer to. No billable hours. No grinding the teeth. And seriously, how hard could it be? Those dvds certainly lit the fire and sparked the imagination that there was more to life and I resolved to learn more about this mystery called “internet marketing”. Well it turns out learning about internet marketing was both easier and harder than what I thought! I remember day 1 of my life as a part time internet marketer. It seems like a lifetime ago now :) My partner had bought what I now know as an autoblog on Ebay. Back then I had no idea what an autoblog was. I just knew that when I logged into the thing it said “WordPress” on it. The autoblog was monetized with adsense, Amazon and some Commission Junction affiliate products on it. I knew that I had to change the links out but I had no idea where they were and how to get the links in. There were times that I cried. I was so frustrated by learning how to use the website that I couldn't even think about the “marketing” stuff, I was still confused by the “internet” component. I made so many mistakes. I couldn't FTP. I could only login sometimes when I remembered the “trick” to do it and I couldn't figure it out. Every day I would approach this website and resolve to get “in” and change the links. Every day I'd end up either crying or angry. I just didn't get “it”. In the end (after an embarrassing amount of time) I paid the seller $50 to change the links for me.
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I guess that's when things changed for me. I was frustrated by my technical abilities. was angry that although I knew a lot about “internet marketing” from my research that I was a total virgin when it came to doing anything practical.
But that frustration and anger had a positive effect as well. It gave me a mission in life. I felt a bit like Scarlett O'Hara in Gone With The Wind - “Tomorrow is another day” became my motto because I planned to figure this thing out once and for all. My mission was to discover how this WordPress thing worked and how to use it. Initially, I just wanted to uncover its mysteries so I could figure out what to do with my website. Then it dawned on me, when I went to the World Internet Summit in Sydney, that if I was stuck with this process, that other people might be as well. Somewhere along the line I discovered forums. All the while I was learning “WordPress” and helping people with their problems. From their feedback I knew that people would be interested in a product on WordPress so that became my next mission. Over the years I've created a lot of products on WordPress, retired some older ones, spoken about WordPress at events and on webinars and given many interviews. I'm often asked in interviews “What would you do in internet marketing if you had to start again”. It seems a common question and I answer always as best as I can. But for me, the mistakes that I've made (and continue to make – I am human after all:) ) are all part of the story. So this book is about the questions that no-one ever asks me. This book is about the mistakes that I've made and what I've learnt from them (and hopefully what you can learn as well). And for the record, I learn from my mistakes, so if I had to start over again, at this point in time, this is what I would do. By the way, I'm human, so although I know a lot of the mistakes that I've made I may not have got around to fixing them all at the time of writing! Enjoy Leanne King www.wpqueen.com Twitter Facebook
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Planning You can probably tell from my introduction that I'm an impulsive type of gal. I failed to plan my new career in any way. So this obviously has to be the first mistake that I made. If I had my time over again (and it's never too late, just so you know) I would plan out what I wanted to do, when I was going to do it, and how I was going to achieve that. The first type of plan that is needed is a business plan. You can easily complete a business plan using any of the online services. The beauty of doing this is that it actually makes you think about what you are trying to achieve and how you aim to achieve it. Unfortunately (me included) many of us start out with a plan that consists of “quit my job and make lots of money”. That's a wish rather than a plan. The other internet marketing sin is that a lot of people don't think of internet marketing as a business. They think more of it from the point of view of extra money, a hobby or a stepping stone until they invent the next You Tube. You need to approach your new career as a business. That's what it is. If you were buying a coffee shop on the High Street you would have (hopefully) a plan for how you would run it, what your mission/aim would be, how you would train your staff and how you would ensure customer loyalty. Same thing applies in the internet marketing world. This is a real business, you generate real income and you pay real taxes. Unlike the “real world” you are responsible for your health benefits, sick pay, holiday leave and superannuation though. You need to think about those things as well, rather than push them to the side. Take a lesson from me. I got lucky. I got a part time job that helped me income wise while I was figuring out what I wanted to do. So,as tempting as it may be, to walk in and quit your job think of a Plan B. Try and have at least 3 – 6 months of savings (enough to cover bills and living expenses) to get you started in internet marketing and ideally don't quit your job until your part time internet marketing activities are replacing your income completely. Action Steps •
Think about what it is that you want your business to represent and achieve. Here's some ideas: Do you want to produce quality products? Do you want to provide innovative software solutions? Do you want to enrich the web with quality web publishing?
How would you describe what you want to do with internet marketing in one sentence? Write this down this will help you complete your business plan.
Download a Business Plan (or create your own) and complete it.
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Think about and consult with an insurance broker about what sort of insurances you should take out to protect your income (if you were unable to work would your business still function?) and any other insurances you may need; health etc.
Discuss with your accountant what sort of business structure you should set up, sole trader, company and the like and the cost and benefits of implementing that structure.
Create a budget. Think of every single bill that you have that you have to pay monthly (including internet marketing related items – i.e. domain renewals, hosting, subscriptions) and any other bills that you may pay quarterly or annually and work out the amount that you need to set aside each month (e.g. Car registration, rates, taxes). Work out what income you need to pay for all your bills each month, what income you need to replace your current income and your ideal income. This is your new initial financial goal. If it seems so big and unachievable then break it down to a daily basis or an hourly basis.
Business Model Internet Marketing is a kaleidoscope of BSO's. Bright Shiny Objects. Every email that lands in your inbox, every tweet that you see on Twitter is enticing you to buy some new “internet marketing” magic trick that will solve all your problems. Problem is that often we fall for the hype and buy into the program, only to realise that it's a one hit wonder, a short term spark of income and then spend months of wondering why it all went away. Beware BSO's - they entice you with hope, they suck your time and they don't have longevity. One of the first things that you need to do is filter out all the BSO's in your life and sort out what model you are going to follow in internet marketing. It basically boils down to this; to make money on the internet you can either create your own stuff and sell it (product creation), sell other peoples stuff for a commission/fee (affiliate marketing/adsense) or sell services (service provider). Within this broad brush look of business models there are different income streams and monetization methods but all you need to do right now is find the one that works for you, and preferably one that is “evergreen” meaning it is not a flash in the pan trick but a real income model that you can use this year, next year and for the end of time. Sure, the techniques might change but the model should remain the same. I'm going to be a bit different here and recommend you choose two things to focus on (at different times). Here's the reasoning: The Hare & The Tortoise Internet marketing is to some extent like living in a vacuum. You can slave away at your computer and you don't realise that you are doing “good”. At work you might have a boss that says “well done” every now and again, but your computer usually stays silent. The only way that we know that we are doing okay, usually, is just like at work, when someone gives us money or a compliment. © 2011 - Leanne King – Pressing Reset 7
It can take a while though to build up sites and generate an income. You have to build the site, get the traffic and test the conversions. That can be a bit of a downer while you are waiting for the rent money to arrive. So a good idea, and one that I wish that I had done, was to have a Hare and Tortoise Business Model. Meaning I would choose something that would get me a fast return (to keep me going, pay my rent and be my “well done”) and a slow return on my tortoise that I'm working on for my real Business Model. I would allocate a bit of time each week to my Hare and a longer period of time to my Tortoise. Hare's are meant to bring in money each week and have me drooling like Pavlov's dog and Tortoises are my long term business model. Here's some examples that, depending on your skills and experience, you could use. Hare
Quick Flip Domains
-Create a book for Kindle/Amazon
-Create a membership site
-Create an ecourse/ebook
PLR article packs
Local Business Services
-Social Media Set Up
Blog Commenting/Forum Posting
-Pay Per Click
Established Site Flipping
Affiliate Marketing – Niche websites
Now you need to choose which business model you are going to follow from your Tortoise column and what is going to be your Hare. Of course, there are many more things that you could put in the Hare and Tortoise columns, but these suggestions are just to give you an idea of quick fixes and long term models. Action Steps • • • • •
Write down everything that you are currently working on Write down all your skills Write down services that you could on sell (and make a profit as a middle man) Write down one thing that you want to concentrate on that you want to make your whole focus of attention Now sort this list into a Hare and Tortoise. Now refine that list – remove projects,
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ideas until ideally, your Hare should be just 1 or 2 things and your Tortoise just one thing. These should be the things that have the least barrier of entry (i.e. you have skills and don't need to buy stuff or spend money) and that focus on your strengths (i.e. they can be completed quickly and easily). Put “everything else” on those lists aside in a drawer – one day we'll look at it again :) Calculate how many Hares you would need to complete in day/week/month to meet your first financial goal
Focus This has been my absolute downfall. There are so many great ideas out there …. which one to choose to do ….perhaps all of them! Sadly, when you do that – you just do a lot of things really badly. First of all you need to know the business model that you are going to focus on. Put 100% of your energy into that and focus on doing everything to make that a success. This might include buying products that help you become proficient in an area but shouldn't include buying and researching every product going because “one day” you'll use it. If you are truly focusing on succeeding with your business model you won't worry about “one day”. From experience, “one day” rarely comes and you end up having a pile of out of date resources on your hard drive. You need to absolutely commit to your business model at this point. No second guessing, no trying something - just total commitment. I should say one of my biggest mistakes was for a year I was totally committed to my WordPress book. It was what I worked on at every opportunity day and night. It was my sole focus. Then when I launched it – rather than building on that momentum I retired to the couch exhausted. I figured I had “been there done that” and it was time to do “something else”. What a mistake that was! I just ended up chasing my tail for over 18 months before returning to what I did best. Action Steps •
Look at your Hare and Tortoise list and think about what products/resources you already have that you can use with your Hare and Tortoise and become proficient in them. Make a note of this on your spreadsheet and assign a product/resource to each.
For example; you might decide to do article writing as a service. What you need to be an article writer is as simple as Notepad on your computer but you might also decide that you will submit articles for people to Unique Article Wizard as part of your service. This means that you need to study UAW and become proficient in its use. This is not an excuse to buy more “stuff”. To focus you should be looking at utilising the materials that you already have and looking at how well they work and resonate with your business plan.
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Article Writing & Submission (Hare)
Offline Consulting (Tortoise)
10K In A Weekend (product)
Notepad 7 Minute Articles (product)
Your resource list should just have a few items on it. Any more than a few and it just means that you are signing up for a University course on research rather than action. Don't worry if you have a lot of products/resources that you can use – they won't go to waste, just focus on becoming proficient and excelling at a few of them for the moment. Goals The other type of plan you need is a goal plan. Now that you have your business model you need to work out what your goals are. If you chose the Site Flipping Business Model for example then your goals would be to a) build the site b) generate traffic c) monetize the traffic d) build the site up to a saleable asset with a monthly income of $X e) sell the site for 10 x monthly earnings. All at once that might seem a little bit overwhelming. So we need to chunk it down into bite size pieces that can be easily achieved. The easier these mini goals are to achieve the more motivated we become. In order to achieve these goals you need to have a time limit. This is one of the real problems with working from home for me. As there is no boss to hover over my shoulder and no clients screaming on the phone to “get it done” I tend to expand the time that it takes to complete my goals – Parkinson's law in action. One of the first steps is to set some realistic goals for each part of our business model. If we divide each goal point into a period of time we know what area we should be focusing all our energy on. Using the Site Flipping Business Model example if our goal is to develop a site that generates $10,000 per month in income then this can be simply done just by ruling up a piece of paper into three columns. One column is for your yearly goals related to your business plan, one column for each periodical goal (monthly/quarterly – whatever suits you) and the first column the tasks that you need to do in order to complete those goals. Here's how that might look for the site flipping model:
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Do keyword research Buy domain name Set up Blog Create Free Report
30 – Build site
Create a site to sell that generates $10,000 per month
Build Links & Traffic - write 1 article per day and submit to major article directories
60 - Build list of subscribers
Do 5 guest blog posts on popular blogs within niche
90 - Earn $1000 per month from site
It's often a good idea to then reverse engineer that process even further backwards. So if I had a goal for example to create a book within a month I need to have a daily plan on how I would achieve that. So, using the example above, I would just allocate my tasks to a 20-30 day period on each day I would achieve at least one of my tasks. When allocating your tasks you need to be realistic. Base it on your previous experience. If you have managed to locate a niche, do keyword research, set up a site and write 10 articles in one day then that is an achievable goal for you. If you haven't done that before, then you need to assess realistically what you can do in that time period. Years ago I heard Ewen Chia speak at the World Internet Summit. I have never bought anything from him. however, he has been a big influence on me. One thing he said that he does is just focus on one thing at a time. So if he was building an affiliate site his whole focus is on that site. Once the site is finished his whole focus is traffic, but not multiple methods of traffic. He focuses one at a time. So he might first of all become proficient with article marketing and he focuses all his site's traffic on article marketing. When that is converting to buyers for him he moves on to another method of traffic and so on. When the site is making money then he moves to the next site. When I follow his focus on one thing at a time it works like a charm for me ….when I don't …. :( Action Steps • • •
Create your goal plan for your Hare and Tortoise Create your daily action plan for your Hare and Tortoise; and assign different days to work on your Hare and Tortoise that align with your goals (both financial and task goals)
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Time Management Hand in hand with focusing is our friend, time management. Knowing what you need to achieve a day in advance is one of the most important things that you can do for your business. When I first started thinking of time management it was basically a giant “to do” list. I could never get through my “to do” list in the one day and it ended up taking a week to get through the “stuff” that I had written down. That's when I realised I was focusing on the wrong stuff. more like when I worked to billable hours.
My time needed to be managed
I was committing the worse offence of staff who work unsupervised at home and basically I was slacking off. I could login to a forum to catch up on the latest posts at 9.00 a.m and by the time I got involved reading and answering it was probably hours later that I logged out. Then of course I was tired and needed lunch :) In short, I was managing my time the wrong way. In order to get the most out of your time you need to think about the things that you need to get done that will get you further in your business. What are these really? Well, what it's not is whiling away time in forums, social media and surfing the net looking for “something”. What it is, in fact, is something that will earn you money and/or build your brand/business one day at a time getting your closer to achieving your goals. I can probably hear you thinking that you don't have enough time. You might have a full time job, children to look after or other commitments to allocate time to tasks. If that's the case I have to ask “How badly do you want to succeed in internet marketing?”. If you died tomorrow would you be happy with what you have done so far? So, if you are still with me on this, here's some hints on time management taken from my law career and the need for billable hours. First of all you need to prioritise the work that needs to be done each day that will move you closer to achieving your goals. You should have no more than 5 priorities (otherwise you are writing a task list). If your first priority is to build a website following the Site Flipping Business Model then after you have allocated the deadline for this in your Goal steps you need to break it down into mini tasks and assign a time period for each for example: research, buy domain name, get hosting, install WordPress, configure WordPress, create content. Realistically, if you have some experience already, these things don't take a lot of time for example: Research (30 minutes), buy domain name (10 minutes), hosting (10 minutes), install and configure wordpress (15 minutes) create content (10 articles @ 30 minutes per article – 5 hours). All in all, this totals less than a day's work. The reason that it takes us longer © 2011 - Leanne King – Pressing Reset 12
usually is we become distracted, spend time tweaking themes and generally procrastinate getting the task done! We often fall into the trap of thinking we don't have enough time in the day to achieve things. However, when I worked in law it was amazing what you could get done every 6 minutes when you had a clock ticking in front of you. When I started internet marketing I threw the concept of billable time away and rejoiced in having no ticking clock hovering over me. I've since realised this was a mistake. If I don't have a schedule to keep I'm likely to procrastinate or spend too much time analysing something when I should be moving closer to my goal. I now use a time management tool and load it up with my 5 important tasks each day as well as a miscellaneous block of time for forums, social media and email account checking. Now, you might be thinking that you don't have enough time in the day to get through your tasks so I just want to dispel that notion now. You have more time than you think. Everyone in the world has the same 24 hours in a day that you have they just know how to use it wisely. So if you are busy with other activities think how much time realistically that you have at the end of each day. Is it 3 hours, 2 hours, more? What can you sacrifice to get more time out of your day? Do you watch tv every night? That's the biggest time suck of all. But, if you must watch it, try recording it instead and replaying through the advertising. That will claw back at least 20 minutes on every one hour show. Even if you just have an hour a day there are still things that you can do each and every day consistently to bring you closer to your goal for example: • • • • • • • • •
keyword research writing articles writing a spin ready article writing a press release installing wordpress and configuring buying a domain name social bookmarking forum posting blog commenting
Now if you are time strapped, just look at your task list and allocate a time to each of these things. You'll find that everyone has an hour somewhere in the day where you can achieve an internet marketing task. It might not be all at once, it might be 15 minutes here and there. But they are there. The key to managing your time and success is just to do something consistently each day that will take you closer to your goal. By the way, I am far from perfect and I slip up with time management quite regularly. But like all skills practice makes perfect. © 2011 - Leanne King – Pressing Reset 13
Everyone of your tasks should be something that will bring you one step closer to achieving your goal. I'm saying that again just so you don't get distracted and listen to a few videos on You Tube :) Now, once you have finished your priorities for the day you can have a reward by checking your email, engaging in social media and visiting forums. These should be done at the time of day when your body energy is at its lowest. Your high energy parts of the day should be spent on doing the tasks that will help you achieve your tasks and move you closer to your goals. But, there's a trick to this as well. The best way to manage your time in non priority tasks is to block out your time. To do this you would allocate a certain period of time for emails, social media etc and not stray from that time frame. Unless your business is social media related, this block of time should not be more than one hour on any given day. You can also use this time more wisely by opening up all the forums you frequent, email account, social media accounts in your browser and just jump from tab to tab. So by the time that you have emailed a reply to someone, you are already sending out a tweet on your twitter account. You can also maximise your use of social media and forums by repackaging a blog post you have created into a forum post and sending out snippets of that on face book and You Tube. Another thing I often do is use questions that people have emailed me as topics for blog posts to kill a few birds with one stone. One important thing to remember is that we are humans not robots. No doubt, a lot of you are doing this internet marketing thing for a better lifestyle. Well, all work and no play makes Jack or Jill a dull guy/gal. So you need to actually schedule breaks between tasks. A good idea, adopted from the school system, is not to work longer than 40 minutes on any one task before having a break. A break might consist of getting a coffee, making a phone call, having a snack. It should be a short period of time – ideally 10-15 minutes. But you should actually schedule these breaks and your lunch hour into your time schedule. Otherwise it looks like all work and no reward :) Action Steps • •
Use a time management tool to schedule your tasks Write down all the tasks that you could achieve in different periods of time 15, 10, 30 minutes and put them on a sticky note or file card. When you have that period of time available in your schedule you know what to do!
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Prioritising One of the hardest things to work out is what is most important. What are your priorities in a day or in a year? It's really quite simple. The thing that will bring you the most benefit with the least input should be your number one priority for your tasks. For example, if you have a Hare that is article writing although spending time writing the articles may be a hard task at first (but over time you should be able to get this down to 10 minutes an article) you should be able to write 5 articles in an hour and 10 in two hours. Now, this 2 hours spent writing articles might seem like a lot of time initially, but if the benefit is that you have a long term list of clients that are giving you Hare work then it is a good result. Once you have those long term clients you won't need to go looking for Hare work and you can outsource the writing in the future if you need to (when your Tortoise is established). You might have Hare Work that involves installing WordPress as an example. Initially you might set up a boilerplate site with the theme and plugins that you will use on the install. You can then simply clone that boilerplate template using WP Twin (or similar) for future set ups. Once you have spent the initial time doing the preparation work (configuring and setting up WordPress) the future work can be achieved in minutes. In fact, you should be able to install and configure WordPress in under 10 minutes which gives you great output for your input. You need to assess which work is going to be a priority for you each day and do that work first. Once you have done work that is important you will find a great sense of relief and achievement that will set up with a great attitude to completing your other tasks. Action Steps • •
work out which of your tasks should take priority work out a system for handing your priority tasks that can be repeated, for example; wp twin clone of WordPress installation, pro forma email to client
Tweaking This is one of my biggest bug bears. A rant is likely to follow. Initially when I started setting up websites I fiddled with them endlessly. I changed colours,, fonts and graphics. I moved widgets up and down and around until I got it “just so”. I fiddled for hours, days and in some cases weeks. And that's all it was. Tweaking. Procrastinating. When you set up a website for yourself how it looks doesn't matter. matters is that it is easy to navigate and achieves the purpose.
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The only thing that
When you get traffic and install heat map plugins and analytics then you can see how the traffic is reacting to your site. You can see which parts are popular, where the visitors go on your site and you can tweak those parts. When your site gets a following you can design a website that they want by asking them to choose a design, running a competition and making things fun. The longer you spend tweaking your site though the more that you are putting off the evil day when you will have do some of that marketing stuff. With most of my sites now I just have a standard set up (cloned in WP Twin) that I upload. When I revisit the site later on I'll look at the statistics and the heat map information and then make some tweaks to it. But a site that is tweaked constantly without traffic generation or marketing will never make you a cent. By the way, the ugliest sites out there often make way more money than the ones that have been prettied up like a Barbie Doll. Focus your energy in the right places from the start. Action Steps • • •
Create a basic boilerplate site using themes and plugins for all your wordpress sites that you can clone with something like WP Twin Put a sticky note on your computer that says “No Tweaking” Diarise on a calendar on your computer when to review sites and re-assess design, plugins, themes (should be 30-60 days depending on how much traffic generation you have been doing)
Filtering Initially when you start out in internet marketing everything and everyone looks so good. Marketers all seem so credible and knowledgeable and sadly we often elevate the most mundane people to “guru” status. After a while some of the marketers fall off their pedestal and you begin to see them in a different light. But by that time, you've already signed up to their email lists and every day they are emailing you (sometimes twice a day). You'll find that their emails all have a common theme too ...buy my stuff, buy my friends stuff. By the time you look through your email inbox in the morning an hour has gone by and you feel like you just can't keep up with the bombardment that's hitting you. In fact, you could become a full time email inbox checker. But that's not going to make you any money. So it's time to sort the wheat from the chaff as my grandfather used to say. You need to separate the marketers into people that you need to remain on their lists for software updates and because they provide valuable content. Everyone else should be ignored or filtered or you unsubscribe. Each second you are giving someone your attention is taking you further away from your goal and distracting you. Money you can make back – time you can't. © 2011 - Leanne King – Pressing Reset 16
One of the easiest things that you can do is have two email accounts. One for “real marketers” that you want to follow and one for everything else. Alternatively, if you use Gmail you can easily sort your marketers and filter them. Simply attach a label and select Filter and check the box to skip the inbox and archive all such marketers that way they never pop in your inbox but you can quickly and easily find them using the labels should you need to look for them. Keeping a clean inbox is something that is a constant struggle for me. Without fail once a month I go through my emails and do a mass unsubscribe. People that are sending me offers each day get unsubscribed – I just don't need the distraction. People that are sending me pitches, but I need to be on their list for product updates, get filtered and archived. The other problem with email is that we often duplicate our work. An email comes in, we give it a quick skim and let it sit in the inbox festering because we want to “read it later”. Then we read it later. Now we've just wasted double our time. Email should just be one action either we read and archive, read and action or delete it. No going back to things later - one action. Action Step •
Sort through your email account and be ruthless - filter and unsubscribe.
Exploring You probably noticed from my bio that I'm not adverse to a bit of study. In fact, my bio only lists professional courses that I have done and not the array of other courses that I've studied (often for years). I'm a firm believer in education. Not only does it expand your outlook and provide you with knowledge and skills but courses are one of the biggest timesavers that you can use in your business. Imagine, if you had to learn SEO for instance from scratch with no knowledge whatsoever of the process. It would be about 6 months before you could see any worthwhile results and then you would have to tweak the process and keep building the system. But we don't have to do that because people do the hard work for us and we can cut down time by just following their methods (and then customising it to suit us). However, education is also a bad thing. Often when we are learning something we can't find the off button (something I think should be on all keyboards!). We're often convinced that we need one more SEO course or one more SEO trick for instance before we can make a start, so we over educate ourselves and don't action. Just like me three years ago. I had researched the death out of internet marketing but I hadn't done anything. As soon as I sat down to put the research to work I dismally failed because I hadn't been practising those skills as I learnt. I'm all for educating yourself, but it has to be done in moderation and in align with your goals. You need to set some limits. If your goal is to build high converting websites then sure buy some traffic courses but as you go through the course do at least one thing that you have learnt that day. There needs to be a balance between learning and action. © 2011 - Leanne King – Pressing Reset 17
So for every hour you spend consuming materials you need to take another hour actioning what you have learnt. Otherwise when you get to the end of your course you will need to start over again just to action what you have learnt – which is a waste of time. A lot of people also think that if they buy a course that the knowledge automatically flies into their brain once they click the Pay Pal button. That's not the case :) You actually have to download the course, open it, read/consume it (and sometimes several times) for the knowledge to enter the brain :) In short, don't buy stuff and not use it. The other thing I should say, and I'm guilty of not always following this rule myself, is don't buy anything unless you will use it in the next 24 hours. Otherwise it'll turn to cyber dust. Don't worry that it might have gone up a few dollars. The cost doesn't outweigh the time drag and distraction that it causes. Action Steps •
Sort out all the courses that you have purchased (frightening isn't it!) into a spreadsheet with what business model they align with
Set aside time each week to study and action what you have learnt on the same day that aligns with your business model. You do not need to action an entire course in the one sitting. You can easily chunk it down to bite size pieces and just action bits at a time. Ideally, you should spend equal proportions of time learning and actioning but if you are time poor then increase the period of time that you take action.
Allocate a proportion of your internet marketing profits for educational materials and do not stray from your budget
Expanding One of the big “secrets” of internet marketing is to find something that is working well for you and clone your success. If you have an affiliate site for curing anxiety disorders that is converting like gangbusters then it's time to go deeper in the niche and set up another anxiety website targeting different keywords. It's also time to move to other platforms. Set up multiple Facebook Fan Pages for different keywords in your niche and go deeper and wider. The other type of expanding you should do regularly is within yourself. I realised a while ago that I hadn't expanded. I just kept on doing what worked for me. I didn't push myself out of my comfort zone – in fact you had to literally drag me out of my comfort zone! I realised this when someone who I respect a lot told me I needed to get out of my comfort zone. I needed to expand into areas that I hadn't walked before; do webinars, podcasts, membership sites ...as long as it is an expansion. We don't all have the benefit of having someone to give us a talking to when we are © 2011 - Leanne King – Pressing Reset 18
cruising along, so consider this your talking to. • • • • • • • • • •
Are you doing enough? Are there things that you haven't done yet? Are you on Facebook? Do you have multiple pages set up? Are you on Linked In? Have you optimised your profile? Are you on Twitter, do you tweet regularly. Are you pushing all the content from your blog to social media? Have you packaged up your knowledge for Learnable (everyone knows something!). Have you packaged your products as free reports, viral reports, kindle, amazon, digital reports, video, audio,mind maps, blueprints? Have you done presentations, tutorials, public speaking, webinars? What could you be doing now that you haven't done?
Action Steps • • • • •
make a list of all the things that you are currently doing make a list of all the things that you could do, but haven't done yet make a schedule to do one new thing a month to expand your internet presence make a list of all the sites that are performing like gangbusters (great conversions, earnings, traffic) create a schedule to clone one of your high performing sites a month (different keywords, content, WordPress theme)
Tracking & Testing One of my biggest problems is that I have a mind blank when it comes to math/s. I'm the type of gal that needs all her fingers and toes to do any math/s work. Tracking was naturally something that I put off because I thought it was way too mathematical/geeky for me. In short, it's not and that was a mistake. You need to know what is working. Otherwise you don't know what to tweak, what to do more of and what to do less of. The only way that you can possibly know this, with any form of accuracy, is to track everything. You can use Google Analytics and set up tracking urls for every piece of content you send out in cyberspace (including your emails). You can use Google Analytics to see what people are doing on your site (way helpful in giving you ways to improve navigation and monetization methods) and you can use Heat Map plugins to get an idea of how people are moving around your site. Just as an example, I have a little affiliate site that pays out between $200-500 per month. Pretty good seeing it's a one page site, I've never done any link building on it and it took me 10 minutes to make. In case you are curious, it really is just a banner, a video and a paragraph of text. I wanted to increase my earnings on this affiliate program, but I ran into a problem. I had the site out there with very little content on it but I also had the affiliate link in a pdf in cyberspace. My problem was a) are the sales coming from the pdf or b) the site. Until I knew the answer through tracking I didn't know what to do more of © 2011 - Leanne King – Pressing Reset 19
(turns out it was my little one page site that was bringing in the sales). All of this data helps you build a site that is visitor friendly, converts your offers better and helps you find the best converting traffic. Seriously, if you only take on one thing that I have learnt make this be it. I should also say that most people just “guess” what people want because they base it on what they want. Nine times out of ten your guesses are wrong. Action Steps • • • •
Install Google Analytics or Piwik on all your websites Track every piece of content that you put in cyberspace with url trackers, link scripts or bit.ly at a pinch Diarize to check your analytics at least monthly but preferably weekly Analyse and action your data
Delegating I'm a control freak! Yes, I'll admit it. I'm often sure that it will take longer to explain to someone else what to do when I could actually do it myself. Of course, that's a problem because I end up doing way more work than I wanted to do and doing work that I shouldn't be doing. Seriously, if you have a look at where your income comes from do you need to be the one doing the input? If the answer is “No” then it's time to start looking around for someone to replace you with. When you start out in internet marketing most people think of it more as a hobby than as a business. But it is a business. So, if you started a business, say a law firm, it would be unrealistic for you to think that you could make the coffees, deal with the clients, do the law practical work, photocopy the documents, type the letters, deliver the mail, balance the books, appear in court, clean the offices each night, send the faxes, courier documents and arrange the flowers in the waiting room. You just wouldn't contemplate it. Yet, in internet marketing it seems that's what we end up doing. We end up doing the keyword research, buying the domains, installing the website, changing the graphics, writing the content, creating the products, generating traffic, link building and running the PPC campaigns. Obviously a lot of that work doesn't need you to do it. Anyone with a decent level of internet knowledge and some clear instructions could do it – probably do it better, and if you worked out your hourly rate could probably do it cheaper as well. So why are you doing it? The first thing I outsourced when I got started was article writing. I hate writing articles. Books yes – articles no. So all my niche articles are written by a fantastic lady who lives in the U.S. and used to be an English teacher. I struck gold when I found her. Her rates haven't gone up in three years (I had to force a pay rise on her!) and she's a joy to deal with. Not only that, she writes faster than me, she's cheaper and she's efficient. If I was writing the articles for a niche site after about 4 hours I would probably have 2 paragraphs done. The other thing is, that I've never been able to stump her on a topic. I've © 2011 - Leanne King – Pressing Reset 20
thrown some bizarre things at her over the years but she always comes back and says “Oh yes I knew about this because I used to be an underwater karate instructor for turtles years ago” or something like that :) In short delegating the tasks that take up your time, could be done by someone else, and could be done cheaper should be done as soon as possible. Your aim is to be dispensable in your business. You should not be needed (unless your business requires your personal presence like public speaking). Any job that you can delegate makes your business more valuable. Why? Because if someone buys it they don't need to be you. They just need to keep the same people as you have and follow your systems. Now, some of you may just be starting out and might be gasping for air at the thought of putting someone on the payroll and having staff to manage. I can understand that. And, believe me, finding the right people for your business is a task in itself. Something that you need to dedicate time to and focus on, just like if you were hiring an employee for your law firm. If you have the budget I would suggest that you hire a full time Virtual Assistant. Make sure you have in place all of the things that you want them to do for you and clear instructions and training (including videos). This will save you time later when you hire your second assistant. Your first assistant can then use those materials to train the second assistant and so on. There are two ways that I have approached this in the past. Hiring people to do tasks for me like write articles, link building, creating videos, creating press releases, creating graphics. Because I don't use these things every day I have a spreadsheet of people that I use for those one off type services and that's who I go back to. These are my ghost assistants if you like. Then, in the past, I've hired a VA to just do link building. Actually, I've hired many VA's to do this task. They have all been good for a while then they have started not doing the work and not turning up. Ultimately I ended up without any VA's and decided to start afresh. I learnt a lot of lessons from my first forays into hiring VA's. First of all, I was so desperate for assistance that I hired too quick. I didn't do a personal interview with the applicants on Skype and get to know them, I just hired based on skills. That was a mistake. Internet marketing skills can be taught – good attitude to work and loyalty cannot be learnt. Now, my new policy for hiring VA's is different from I think what most people are doing but it works well for me. What I'm doing now is; say I find a course that I like. I think that the idea is worth implementing and that it can done by a VA. What I do is turn the course over to the VA and that's their project. They do nothing else but what is in the course. When I see another course I get another VA and so on. That way I can see what courses are producing results. The VA has their own “project” and not a lot of random stuff that doesn't make sense, and I'm not distracted by wondering if I have time to do the course myself. So far it's a win/win. We'll see in the future though how it pans out. Depending on the type of course I might also supplement the VA with one of the service providers for example article writing (as my writer is quicker and better than most VA's). © 2011 - Leanne King – Pressing Reset 21
Action Steps Read at least one of these books now (and the others later) and make actions steps from what you have learnt and can implement in your business right now: • • • • • •
The Emyth Revisited – Michael Gerber The Goal – Eli Goldratt Do The Work – Steven Pressfield The 4 Hour Work Week – Tim Ferris Built to Last – Jim Collins Work the System – Sam Carpenter
Leveraging This is one of the biggest mistakes that I've made over time. Failing to leverage. are a number of different areas that you can leverage (even if you don't think so) • • • • •
Time People Resources Relationships Products
The first thing that you can do is leverage your time. You simply put your time to the best use possible where you are getting the maximum result for the minimum input. For example; if you know you have a Hare that is writing articles and you can write 4 articles an hour @ $10 per article that is your rate $40 per hour. So, if you can hire someone to build links for you for $10 per hour you are still way ahead of the game. The next thing that you can do is to start leveraging people. All of us are not indispensable and if you are building a business you don't want to be either. A business that needs you to run it is not a real business at all. Instead of entering a new lifestyle you've just signed up to a job worse than a job (bad boss and no benefits). You can start leveraging people by finding the right people to do the jobs that you are doing. Find people that have skills that you lack (or they can do just as well for a lower cost) and then build on it. You can leverage too by using resources to shortcut time and cut down on the mundane processes. Using resources like services for article marketing (AMA) and Video (Traffic Geyser) saves your People time and helps them to be more efficient for a small outlay. You can also leverage relationships that you have, if you go about it in the right way. You can ask friends to review your products, promote for you, give you interviews or even partner up on projects. You can also leverage your own products by offering them as bonuses, repackaging them in bundles, using your product in different ways and joining with others to offer a complete bundle. © 2011 - Leanne King – Pressing Reset 22
Something that I really don't do enough of is repackaging. Frank Kern calls it his “magic bullets”. When he creates a product he looks on his computer for what “stuff” he has. This might be work he has already done, courses he has already sold, videos, training manuals or an interview. He looks at these as his magic bullets. Which of these magic bullets could he repackage into another product, offer as a bonus or repurpose in some way? Even if you don't think that you have things to repackage you probably do. There's probably a pile of PLR gathering on your hard drive that you could bundle up into a report, add a checklist to it and maybe an interview and you have a Blueprint. What else could you repackage? One of the most obvious things is to repackage an ebook by converting it to a video series. Or repackage a “how to” package with a done for you turnkey solution. I'm sure you have many ideas as well. The idea is create a product (or use PLR) and utilise that product as much as possible – as a stand alone product, a blog post, as a bonus, as an up sell, cross sell as the bones for a new product or as a joint venture/partnership with someone. Action Steps •
Write down at least one thing that you could leverage in your business right now and when and how you are going to do it.
Stripping Off Now I know that this might seem odd because I've told you to buy stuff to make life easier in other points and now I'm going to tell you to strip yourself bare :) Here's the thing, most of us buy “stuff” to make things easier (just thinking - I think I have an automatic squidoo creator on my hard drive, a hub page maker etc) but we don't use them. They end up balls of dust on our hard drive because we were never going to use them that often, we shouldn't be using them anyway (delegate, delegate!) and they may well have been a fad. There are some things though that are worth keeping. Things that we use consistently. Things that can be used by our team of outsourcers so we can get the maximum result from the tool. If they are not used they should be discarded, deleted, trashed. Not only do you need to strip yourself bare of internet software devices but also of all the “noise” of internet marketing. Stick to one or two forums. A few pieces of software to handle your tasks. One or two domain registrars. The less noise you have in your life and the less clutter and distractions of piles of memberships, software and stuff the less chance you have of being able to focus on your goals. Action Steps •
Go through your hard drive and discard/assign to outsourcers (if needed) anything you have not used in the last 6 months (chances are you'll never use it again!)
Go through your bookmarks and choose a couple of forums, blogs etc that you want to follow and discard the ones that you do not use
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Organisation It goes hand in hand with everything else I have said. In some ways I'm very organised. All my products are organised. My passwords are organised. I have courses that are organised according to type. But it's all a bit of an illusion. I'm truly not organised enough. I don't have a list of everything I've purchased, categorised into what business model it could help me with. I don't have a list of affiliate programs I'm promoting (other than my link redirect script). I don't have a list of every domain I own in the one spot. And, sad to say I only roughly know what my income was last month. This, of course, is my work in progress. I've actually scheduled in time to organise my internet marketing life. I'm not going to do anything, create anything – just organise the stuff that I have. This will give me more clarity over what I should be doing, buying, learning and what I should not be doing. Action Steps •
Take on all the steps above and think of ways you can organise your internet marketing life so you always have a clear picture of what assets you have, what affiliate promotions you have, your earnings, your expenses, products, courses you have purchased.
Systems Anything that can be systematised can be sold as a valuable asset. Think McDonalds. It works so well because it can be sold to any franchisee wherever in the world and all they need to do is follow the system. McDonalds has every process systematised and documented (and even McDonalds University for training). How can you make your business into a mini McDonalds? Simply create systems for the things that you do successfully. If you are great at building WordPress sites create a checklist for it. If you create products, create a checklist for the steps that you need to go through (I had to do this after I forgot to buy a domain name for a product lol!) If you are using outsourcers create a detailed, easy to follow action plan/checklist and supporting videos for them to refer to and guide them through your process. Update your systems when your resources change/technology changes or your process changes. Action Steps •
Create checklists for the processes that you use in your internet marketing business. Next time you are working on that process refer to your checklist and refine it until it can be given to an internet marketing newbie and they would be able
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to follow it.
When it reaches that stage you are ready to give it to an outsourcer.
Attitude Most people believe that they want a career in internet marketing so they can make money. That's not the case at all. You can make money washing car windows at the traffic lights. You can make money by putting up a cardboard sign begging for lunch money, you can make money by getting a JOB. Yes, that's true I can hear you say but it's not enough! Fine, get two jobs, get a pay rise, do contracting work :) What most people really, really want from internet marketing is not money but freedom. Freedom from set hours, freedom from routine, freedom to make your own choices with what you will do each day of your life. Think about what you would do if right now you could have the freedom in your life to do what you wanted? What would you do? What your ideal day look like? Surprisingly, most of us, when we truly give this question thought want really simple things. The freedom to go to Starbucks and have a coffee and read a book and nothing else, increasing donations to charity, spending an hour playing x-box with the kids. Life is short. Don't put off doing the things in your ideal day until you think you have the money you want. Live your life (as much as financially possible) like your ideal day. In order to make money online (or anywhere else for that matter) you need to have a good attitude towards money and value it. I used to spend a lot of time feeling guilty about charging people for my work. But, what this really means, is that I didn't value my work. If you know your work is good (and I feel mine is) then charge appropriately for it. If you don't value your work how on earth will anyone else? Action Steps • • • •
Plan out what your ideal day/year looks like Choose ONE thing from your ideal DAY that you will start doing now in your life Choose ONE thing from your ideal YEAR that you will use to motivate you through completing your Goals If you create products, assess your product pricing and make any necessary changes.
Tools Before I sign off there's another thing that I should mention and that's your internet marketing tool box. Really, as I said before, you don't need a lot of stuff. Don't be brainwashed into thinking that you do by people selling you the latest fad.
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Computer All you really need is a computer. computer at the local library.
If you are bootstrapped you can always use the
I used to be a PC gal. That's all I could use for 15 years. I had walked on the wild side while I was at Uni and bought an Apple, but I was pretty sure I had come home with a lemon instead. When my PC started to play up (blue screen of death, sounded like a small plane taking off, no audio, losing my word docs) I bought another one. When that started rattling when I turned it on, I moved stuff to external drives. Nothing made it faster. Nothing stopped the constant updates. Nothing I did eased my frustration with it. One day, after I was interviewed by someone (and the audio my end sounded horrific) I said - “Enough”. I knew it wasn't my new microphone. I knew it was the PC. I toddled down to the Apple shop and bought 2 iMacs (one for my partner – I don't share my toys :) ). I haven't looked back. To say I'm an Apple convert might be an understatement. I love my Macs. They would be under my arm if the house was on fire. They've helped me produce more products this year than any other year I've been online. They just work. So it's pretty obvious that I'm going to say if you are fed up with PC land then move to the brighter side and get a Mac :) Even looking at my pretty Mac makes me smile :) One thing that had bugged me though, was that I had software that either I wanted to use myself or I wanted a VA to use for me. I didn't want to purchase multiple licences for software, I found using “log me in” and letting the VA login to my PC to use the software annoying (I couldn't help but follow the cursor around the screen when the VA was using it). Then, my friend, Dallas solved the problem. Rather than run Parallels (or other similar programs) on my pretty Mac to emulate Windows I could just get a Windows VPS. Basically, you upload the software to the VPS which acts just like a windows machine (you can even access it from your iphone), outsourcers can login and use it (and if they leave just change the password!). Simple solution. No clutter on pretty Mac. Easy for outsourcers to use. Can be used anywhere (even via iphone). What more could a gal want? There's a small monthly fee but I would prefer to pay that then have the PCs clutter up my desktop and more “stuff” on my Mac. The other tool I like is my additional work screen. I bought this a few months ago (I wish I'd purchased it earlier). I find it really handy to be able to open up something in one screen and work on it on the other screen – less distracting than tabs. Password Manager The other thing that I find essential is a tool to help me manage all my passwords. 1Password but when I was on the PC I used Roboform.
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Keyword Research For keyword research I use Market Samurai and Microniche Finder but there's a lot to be said for just the plain old Google Keyword Tool. I use it a lot and I often find it quite relaxing to just do keyword research “old school” without fancy software. Storage I really adore Amazon S3. I use it to host videos, images and downloads. My monthly bill is less than $5 and well worth it because it relieves bandwidth on my server. I use dropbox to share files between outsourcers and between computers and think it is one of the best inventions ever. I just have a free plan which works fine for my purposes. Content Creation There's also a lot to be said for Google Docs. You can create documents, share documents and you really don't need to buy software unless you want to. If you do want to use something then Open Office is really a great free suite of software Back Ups One thing that I do love is my Time Machine back up on the computer and Mozy for backing up my computer. As I've had computers stolen in the past it's peace of mind knowing that my “stuff” is ready to restore on a new computer at any time. For my websites I mainly use WP Twin with the Auto Backup add on. I do have other back up solutions but prefer this one. I hope you are getting the hang of what I'm saying here. You don't need more “tools” or more “stuff” when you are starting out. There's plenty that you can use that is already free. You also don't need everything like 60 add ons for Firefox. It just becomes more “clutter” in your brain, and I bet you don't use it every day. As you build up a consistent income with internet marketing then it's time to invest some money into tools or resources that will make your life easier, help you learn or save you (or preferably your VA) time.
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Resources One of my biggest problems that I had when I first went online was that I didn't know who or anyone I could ask for help with things. So I struggled around by myself, googling til my eyes dropped out of my head sometimes. Support Forums were a life saviour to me. Not only do you get support from members on what you are doing, but you also learn a lot from other people. It's a great place to network and leverage as well as get help when things go strangely wrong! I am a member of the following forums and highly recommend them: • • •
Earn1KADay Super Fast Results Warrior Forum – War Room
LinkBuilding I used to do my own link building. Then I realised how much I hated it and how much easier (and cheaper) it was to get someone else to do it for me. I now use a VA for link building and use the following article submission services: • • •
Blogging Underground Backlink Solutions Unique Article Wizard
Outsourcers I found my content writer years ago. too much to share!
And, no I'm not giving her details out :) I need her
I found her at Freelancer. I initially gave her about 10 articles to write. I checked them all in copyscape. I was in love with her writing style, attention to detail and research. She's amazing. I no longer pay her through the Freelancer system but as an independent contractor direct to her PayPal. There are content writers always just getting started on the job sites. Give someone a chance and you might find the gem that I found! On occasions I have found great workers for keyword research, coding problems, graphics, video creation, article spinning at Fiverr. Fiverr is a bit hit and miss but there are some real gems there if you need some one off work done. I've usually hired my Virtual Assistants through either Odesk or a Craigslist Classified Ad.
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Recommended Products Over the years I've bought a ton of products. And it's pretty well a given that I buy every WordPress plugin that hits the market. I'm addicted :) Rather than do a list of all my fave plugins (because that's not what this book is about) I'll just give you a short list of a few things that I've bought over the years, that are evergreen and I truly love (and use myself). WP Twin – This is such a time saver. It clones an existing WordPress site making it super fast for you to create a new site that already has your favourite plugins, themes and configuration ready to go. I create a boilerplate site for different things like Adsense, Amazon etc and then I just do a quick clone (less than 5 minutes) and give the clone file to my VA. This saves a VA at least 30 minutes when setting up a new site for a new niche. WP Twin also has a further add on to do automatic back ups which I have and use as well. Redirect Script – You probably would expect that I use a WordPress plugin to redirect affiliate links and, in fact, I don't. Simple reason. I truly believe that WordPress is one of the most powerful platforms on the internet today but just because it can do something – doesn't mean you should use it for that purpose. Let me explain. If I use a redirect plugin on a blog I usually can't use the plugin to create links for a report, ebook etc. Secondly, if I had one plugin on one blog that needed to be updated that would be fine. But I don't have one blog ….. To me my easy redirect script that has a central management where I can divide things up into categories (or websites) is far easier to manage. I get statistics just by logging in and it's super easy to change something from the central script management when things change. EZS3 - I use Amazon S3 to host files but I use EzS3 to create video players for use in members areas and on websites. I do have a plugin that does virtually the same thing, but to be honest, I prefer the customisation features of EzS3 and the security features that enable me to only display the player at certain urls for example. Optimize Press – I love this WordPress theme. I use it constantly. It's the theme that I use for sales pages and membership sites all the time. It's super simple to use and makes someone graphically challenged like me an instant designer. There are many other sales type themes, but most of them are quite old school looking and don't have the classy graphics of Optimize Press, as well as the constant development and improvements. Traffic Grab – Every site needs traffic right? Well this traffic course shows you all the different ways that you can drive traffic to your site. It's a thorough and comprehensive course by a well respected internet marketer. One of the things I really like about is the section on conversions and tracking – something every internet marketer really needs to pay more attention to.
© 2011 - Leanne King – Pressing Reset 29
10K In A Weekend – If you are into “offline” marketing then, in my opinion, this is the best course that has been created. The course is a complete list of materials on what you need, business in a box style to run your own workshop to local businesses. Naturally, at this workshop you will be selling your local business services. When I purchased it for memory it was something like $500 and worth every penny. Even though the 10 K in a weekend course has been updated and is still current, it has now dramatically reduced in price. Nanacast – I use Nanacast as my shopping cart platform now. I have used DLGuard, RAP, Ejunkie and Clickbank in the past to name a few but they all fell short in some respects. Some of them required me to update scripts, others didn't make it easier to have affiliates or upsells. In short they are all excellent products but they just didn't do what I wanted them to do within one central management system. Nanacast does that, and although it is more expensive than the other solutions, I'm glad I've changed over to it. Website Succession Software – I love this software. I had a similar idea for creating this sort of software myself. It helps you organise your internet marketing business completely, domain names, affiliate programs etc and makes it super easy for someone to know what's what in your business should you not be around to ask. It also works on a PC and a Mac which is a bonus. Action Enforcer – I use this software to prioritise my tasks for the day as my time management tool. It's software that works on both PC and Mac as well. I hope you have enjoyed this report. If so, feel free to distribute it to your friends. Enjoy Leanne King WP Queen Webinar Swipes
© 2011 - Leanne King – Pressing Reset 30