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MEDIA REPORT


USA PAVILLION

CANADIAN PAVILLION


SPANISH PAVILLION

STB PAVILLION


CUSTOMISED STANDS


VISITORS


COVER ARTICLES OF MAIN BRAZILIAN MAGAZINES

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* VEJA is Brazil’s most important weekly magazine with over 925,000 subscribers and is the 4 most read magazine in the world after Time, The Economist and Newsweek. Total readership is 8.7 million people and 74% of readers are from the AB social group. Weekly Circulation: 1.208.678 * ISTOÉ is the second most important weekly magazine in Brazil. Over 73% of readers are AB and majority of subscribers are recent graduates, executives and parents. The perfect profile of a Salão do Estudante visitor. Weekly Circulation: 339.476.


NATIONAL & LOCAL TV COVERAGE

* Rede Globo is currently the largest commercial television network in South America and is considered the most powerful media group in the world. Presently reaches 99.50% of potential viewers, practically the entire Brazilian population. * Jornal Hoje is the main national midday newscast in Brazil from Rede Globo and has covered all Sal達o do Estudante fairs in the last 6 years.


ARTICLES IN PRINCIPAL BRAZILIAN NEWSPAPERS


ONLINE NEWS


ONLINE NEWS


SPECIALIST PUBLICATIONS – CAREERS


SPECIALIST PUBLICATIONS – TRAVEL AND TOURISM


SPECIALIST PUBLICATIONS – JOURNALS AND TRADE NEWS

PARTNER ASSOCIATIONS


BRAZILIAN AGENCIES – REGULAR PARTICIPANTS


PARTNERS AND SPONSORS

ORGANISER

London Office

Brazil Office

Berkeley House 18-24 High Street, Edgware Middlesex - HA87RP England, UK

Av. Tancredo Neves, 1543 - Sala 901 Caminho das Árvores 41.820-021 Salvador, BA – Brazil

+(44) 208 952 1392 info@bmimedia.net www.bmimedia.net

+(55) 71 3617 3717 info@salaodoestudante.com.br www.salaodoestudante.com.br


Visitors statistics Numbers of Visitors Salvador (1 day)

6,872

Exhibitor Evaluation**

Rio de Janeiro (1 day)

7,825

Excellent

Good

Fair

Poor

Curitiba (1 day)

6,429

Visitor Quality

89%

9%

2%

0%

Belo Horizonte (1 day)

5,121

Visitor Numbers 95%

5%

0%

0%

Florianópolis (1 day)

3,098

Total

51,577

Course of Interest* Customized/Certificate Courses

28%

High School

29%

Language Courses

46%

MBA & Postgraduate Courses

27%

Summer Courses

26%

Undergraduate Courses

22%

Language of Interest*

Where do students want to study?* Argentina

19%

Australia

31%

Canada

37%

Chile

11%

Colombia

7%

France

17%

Germany

19%

Holland

15%

Ireland

21%

English

49%

Italy

22%

Spanish

31%

Japan

21%

German

18%

Mexico

16%

French

19%

New Zealand

17%

Italian

22%

South Africa

19%

Japanese

19%

Spain

34%

Switzerland

19%

Arabic

6%

Chinese

12%

UK

24%

Others

17%

USA

41%

MORE ABOUT BMI BMI organizes the leading international education fairs in Latin America and have been in the education sector since 1986. Annually, BMI organizes Brazil’s largest international student recruitment fair - Salão do Estudante which is a series of six fairs which take place each spring and fall and attracts over 70,000 students, parents and executives planning to study abroad. In Spanish-speaking Latin America, BMI organizes the Expo-Estudiante Fairs which take place as a series in May and September/October each year and attract over 60,000 visitors. BMI also operates the Europosgrados Colombia fair on behalf of DAAD and Campus France. BMI also organizes specialized Agent Workshops in Brazil, Colombia and Canada and is joint organizer of The Global Education Agent Workshop (Istanbul, October 2011) which brings together international educators and carefully screened high-quality student recruitment agents. Please visit www.bmiagentsworkshops.com for further information. In 2010, 160,000 visitors, 675 international exhibitors from 21 countries and over 400 educational agencies participated in a BMI event.

www.bmimedia.net

** Completed by each exhibitor at the end of the event

22,232

*Multiple answers permitted

São Paulo (2 days)

Salão do Estudante - Media Report  

Salão do Estudante - Photos & Clippings

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