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Ricchiuto 1 Leana Ricchiuto Professor Macomber Communications 110 November 3, 2013 1.) The problem I see based off of reading the PSRA Member Code of Ethics is what they pledge to do. When the PR firm asks to go a step further it tends to step on the toes of the professional statement. One of them being honesty “We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public” (Public Relations 1). Clearly they are going to say that Seches is a great singer and that a lot of teens love him. Where this may be the case, it’s putting out false information while lying to the public that more people like him then his already large following. Another part of the statement is expertise. Part of it claims, “We acquire and responsibly use specialized knowledge and experience. We advance the profession through continued professional development, research, and education” (Public Relations 1). This just goes to show that they are not professional if they have to lie to the public when they are pretending to be a teen posting about the artist Seches. For their pledge of independence they firmly say that they are accountable for their actions, and for the loyalty that they are there for the public’s interest. But posting things not as themselves only lose their credibility and loyalty to their public viewers. 2.) A possible solution to this dilemma would be to ask fans who are already in love with Seches to start a blog. Another way would be to set up a webpage and have the public submit comments on Seches as an artist while the PR firm filters what is put on the webpage.


Ricchiuto 2 3.)

When I bring up my viewpoint to my co-workers I would take in consideration the rules of conversation. I would give them enough information expressing my feelings about the plans to move the campaign further. As well as the issues I could create. I could tell them that the role we play as an organization is to not deceive the public by pretending to make our artist bigger than he really is. I would make certain word choices to try and persuade them to see the issue I see with pretending to be teens almost luring people in the wrong way. I would make it relevant because it is an issue that could cost the company their credibility. I feel that if I am honest and I commit to being passionate that I as the sender in the Toulmin’s Model can give the idea to do something about it. If anything I can tell that my coworkers would respond to me respectfully more than if I just raised an attitude and told them that I wasn’t going to help. I feel that they would then realize the image of the company that they would be sending out to the public audience, which then in itself would then support my point.

4.) Bringing up the problem to my boss I would use report talk rather than rapport talk this way I can bring up information and facts based on why I think that it is a bad Idea to mask ourselves as teens to help Seches earn a fan base. I would let him know about how it could make our firm lose its credibility and how it would not be professional to take our audience by miss leading them in the first place. I would play the role of being an employee but I would take the respectful approach by voicing my opinions and concerns. I feel that since my boss would be consider professional he would take the concerns as they are into consideration and then try to reason with the PR Firm.


Ricchiuto 3

Works Cited "Public Relations Society of America (PRSA) Member Code of Ethics." Public Relations Resources & PR Tools for Communications Professionals: Public Relations Society of America (PRSA). Public Relations Society of America, 2009. Web. 13 Nov. 2013.


Case Study Seches