NYFW Autum/Winter 2018
Our content: 5 8-15 17 18-23 26
Brand history Mood board “Unbridled” Runway Lookbook Color Palette
Bran d history This iconic Australian brand has stayed true to its original vision: sophisticated femininity, a passion for detail and a love of colour and print. Sisters Nicky and Simone ZIMMERMANN founded their namesake brand in Sydney in 1991.
While based at home in Sydney, ZIMMERMANN present their ready-to-wear collections each season at New York Fashion Week. They maintain showrooms in Sydney, London, New York and Los Angeles.
ZIMMERMANN began with Nicky designing dresses and selling them at Paddington markets. The markets were an opportunity for Nicky to refine her aesthetic and to see first-hand how women responded to fashion. “While working the markets, I had two pages of editorial in Australian Vogue. That was a significant moment because I suddenly started to receive orders from boutiques around Australia and I could feel some real momentum. Soon after I opened a small store in Darlinghurst.”
In Australia and abroad, the label receives extensive editorial coverage and has graced the pages of magazines including: Vogue, Harpers Bazaar, Elle, W, Glamour, Nylon and Marie Claire.
Nicky’s relationship with Simone has been the cornerstone to ZIMMERMANN’s longevity and success. “I could never have achieved what we have without Simone. While the business has evolved and fashion has changed, Simone has been a voice of reason and a constant.” Early in its evolution, ZIMMERMANN took the bold step of fusing fashion with swimwear and presented it to the world. It immediately found its following with the fashion elite, creating a new point of reference in flattering, feminine and stylish swimwear.
Working with the highly acclaimed designer and long-time collaborator, Don McQualter, ZIMMERMANN maintains a number of stand-alone stores across Australia and the USA including flagship stores on Mercer St in New York and Melrose Place in Los Angeles. ZIMMERMANN have been the recipient of multiple fashion awards including the Australian Fashion Laureate and Best Swim Designer - Prix de Marie Claire, to name a few. Nicky has been a member of the Australian Fashion Week Advisory Board and the Australian Fashion Chamber. Nicky and Simone have also been the fashion mentor for the Qantas Spirit of Australia Youth Awards.
While the swimsuit thrust ZIMMERMANN on to the international stage, it has been its optimistic, feminine and consistently desirable collections across its ready-to-wear and resort that have propelled it to greater global appeal.
In spi rat i on
“UNBRIDLED“ DE TAIL
The designer titled her collection Unbridled, referencing romantic, adventurous equestrians of the Victorian era with some ‘80s style from her youth thrown in too. The frills by way of ruffles, tulle, and crochet were still there, but this outing seemed acutely feminine—made for women of many makeups, and not just the Zimmermann boho beach babe we all know and love. First, the color palette was much more subdued and earthy this season. For every bow or pouf shoulder on a breezy floral print dress, there was a simple, buttery leather trouser. For every girly mini, there was a beautifully clean andminimal Italian jersey-knit maxi. The outerwear included menswear inspired bomber jackets and shearling coats, was also a highlight. In addition to the Victorian lady astride a wild horse, themes of the American West seeped into Zimmermann’s latest collection, predominantly visible in the studded cowboy boots, belted saddle pouches, and O’Keeffe-ian wide-brim black hats tied around some of the models’ shoulders. It gave a fun kick to the equestrian theme, but the designer made stronger points elsewhere. Zimmermann’s best looks were those that brought a womanly and grown-up sensibility to her flirty garments, those that were designed with sleekness and wearability in mind. In this collection, there was a dress, a top, a jacket, and a pair of trousers for every kind of unbridled women. That alone made it one of Zimmermann’s most impressive and spirited offerings yet.
sentiment s took sh ap e and eque st ri an -e squ e deeper
i n soft p aste l h u e s, lash i n g s of pi e ce s li ke le at he r j od h p u rs.
color ran ge an d e ar t hy ton e s are wi t h t he wh ole colle ct i on t he me .
CO LO R S
cor re sp on di n g
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