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leah ettenhofer ettenhofer

case study

personal website


concept statement


concept statement

Create a list of all users that may visit your site I want my site to be visited by potential employers, potential clients for freelance work, and anyone interested in design What will each of those users want to see in order to enjoy their visit to your site? The users will want to see my work and my personality through my work. They will want to see that I am professional and do good quality work. Name your intended audience My intended audience is potential employers and clients Describe what you need to inform and persuade them of Promote my: Graphic Design work Goals of the site are: To show my skills and abilities as a designer and my showcase my resume and accomplishments and experience My ultimate message/philosophy (about who you are): My ultimate message is that I am a person with skill and creativity who would be an ideal fit for any job or project What is the story you are telling? I am telling my story of my style and level of craftsmanship in my work.

Concept Statement My website will be easy to use, simple to navigate and will first and foremost, show my work. I do not want my site to be overdesigned, or full of stuff, I simply want it to show my work and my resume. I do not think that a portfolio website should have to be crazy and over the top creative, sometimes simpler is better, and I do not want my work to be overshadowed by a website full of bells and whistles. Navigation will be simple, with only a few buttons and will be very organized. My users will respond well to this layout because many people have to look at tons of designer portfolios everyday, and the easier mine is to use, the more likely that a potential employer or client will be able to quickly look through all of my work. This will help achieve my overall goal of being hired to do design work because more of my work will be seen by potential employers. My work will be displayed through the use of photos and descriptions of the project requirements or background. I will also have several views of the same project listed in thumbnail form underneath the main photo so that users can see the project at all angles. I am not sure which projects I am going to feature yet, but all of them will fit into one of three categories: Print, Identity and Web.


mood board


sketches


wireframes


Logo 217x72 px

leahettenhofer

Scrolling images of Works 814x334 px

Navigation Bar 241x26 px Portfolio

Resume

Contact


Logo 217x72 px

leahettenhofer

Navigation Bar 241x26 px Portfolio

Resume

Contact

Navigational heading 169x26 px

Image of selected work 564x247 px List of work and descriptions of selected work 169x255 px

Thumbnails of alternate views 72x71 px


Logo 217x72 px

leahettenhofer

Resume 814x332 px

Navigation Bar 241x26 px Portfolio

Resume

Contact


Logo 217x72 px

leahettenhofer

Navigation Bar 241x26 px Portfolio

Name

Contact

Contact w/ Phone and Email 80x26 px

Email

(link to fb/twitter or blog?) 244x112 px

Subject

Email Space 403x124 px

Send

Resume

80x26 px


comps


leah ettenhofer

portfolio

resume

contact

Less is More

is

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hi-fidelity


leah ettenhofer ettenhofer graphic designer

portfolio

resume

contact

is


leah ettenhofer ettenhofer graphic designer

portfolio

resume

contact

identity print the beatles pacific science center compostmodern honest tea studio j salon interactive

This proposed calendar was designed to be a gift to those who made donations that made the creation and everyday operation of the Pacific Science Center’s Butterfly House possible. It is focused on the natural beauty of the butterflies that you would see in the exhibit


leah ettenhofer ettenhofer graphic designer

portfolio

resume

contact

identity print the beatles pacific science center compostmodern honest tea studio j salon interactive

Image 1 of 4

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leah ettenhofer ettenhofer graphic designer

portfolio

resume

contact

education

related experience

skills

the art institute of seattle bachelor of fine arts, graphic design graduation date - fall 2012

gyro international men’s club flier and poster design and production

adobe indesign adobe illustrator adobe photoshop

work experience

microsoft office

top food and drug sales support, 2005-2007

mac/pc OS

circuit city customer service, 2008-2009 the rock wood fired pizza server, september 2007-current

download pdf


leah ettenhofer ettenhofer graphic designer

portfolio

resume

contact

name email subject

send


style guide

leah ettenhofer ettenhofer graphic designer

R 134 G 19 B 91 #86135B

color palette

typography

futura light abcdefghijklmnopqrstuvwxyz Nav titles (12 pt), Sub titles (12 pt), Body copy (12 pt)

century

abcdefghijklmnopqrstuvwxyz

Logo type (24 pt)

Personal Site - Case Study  

Case study for assignment 1 in interface design

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