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quarterly news • summer 2014

Get & Stay Connected

Effective Communication by Susan Simpson, Director of Cultural & Community Services

“If you don’t give people information, they’ll make up something to fill the void.”

–Carla O’Del l

Good communication is vital to maintaining a World Class City. An informed public


he City of Sunny Isles Beach is

now on Social Media! Follow us on Twitter and Instagram and “like” us on Facebook. Stay up to date with upcoming events, important announcements and traffic alerts. Social media is a great way to stay connected to your community and learn about new services and programs offered by the City. Like us on Facebook: cityofsunnyislesbeach Follow us on Twitter: @cityofsib Follow us on Instagram: cityofsunnyislesbeach

contributes to the quality of life of the community. Residents who know what is going on around them are more connected to their community. A community that feels connected raises the quality of life for all. They tend to take pride in their shared spaces; parks, the beach, walkways, greenways and shared living space such as condo pools, lobbies, garages, etc. Good communication builds trust with their elected officials. The City’s original form of official communication is the bimonthly newspaper established in 1998, the Sunny Isles Beach Sun. During that time there was so much growth in the City. History was being preserved, new developments were newsworthy, City services were growing, parks were being developed and there was so much to read about. Newspaper delivery being only twice per month, the City added a television station, SIB TV, cable channel 77 to deliver more information quickly. This was followed by SIB Radio, 1120 AM so that in a matter of minutes, the City could post an emergency lane closure, an event at a park, or notice of a meeting. If you were a viewer back in 2002 you may have tired of SIB TV as it was limited to slides of information with background music. Give the station another try! Programming for SIB TV has grown over the past 12 years. Commission meetings are broadcast live as well as time delayed. Programs regarding traffic safety, water conservation, the City’s history and so much more are aired on a regular basis. And it remains the most entertaining source to learn about City programs, events and activities with mini commercials as to what is upcoming as well as recaps of events you may have missed. Friends and neighbors are often stars on SIB TV! As programs grew, there was a need to publish them, and the quarterly catalog of programs was born. This quarterly publication included park information and registration information for City programs such as youth soccer and summer camp or adult yoga continued on page 2

City Anniversary Celebration Commemorating Our 17th Year of Incorporation!

On Sunday, June 15 the City will host the traditional City Anniversary Party

SOCIAL MEDIA: Important Safety Tips

In today’s electronic world, it is easier

than ever to stay in touch. A quick note or a snapshot via a phone or computer, and experiences can be shared. There are some inherent risks to these electronic connections and it is important that everyone be aware of how to protect themselves. Criminals will attempt to access (or hack) social media accounts to defraud or steal. Once an account is accessed, it is possible other accounts could be hacked to gather contacts or financial information. Using obvious passwords can make the criminal’s job easier.

When opening an account in any social media application or other online service make sure to use a “strong password.” Do not build a password from information that criminals can easily obtain by searching your name on the Internet. Initials, birth dates, an address, phone numbers and parents’ names are all readily available to criminals searching with the intent to break into your account. Children need to be supervised by parents and coached about using social media. They should not respond to inquiries asking for login or password information

Fred Maas Chief of Police

from someone claiming to be a friend. And their ‘friend’ list should be just that, only peers known to them and their parents. The same cautions apply to senior citizens, who may be targeted because of their unfamiliarity with internet applications. If you feel you may have become a victim of cyber crime, report the incident by calling 305.947.4440.

continued from our cover • Effective Communication and computer classes as well as information about special events for that quarter. A postcard mailing that would notify residents when this quarterly catalog was available has evolved into the official City newsletter, SIB Islander. This newsletter is mailed directly to each residence in the City. The original quarterly catalog was well received and the demand for even more information, for both residents and visitors, grew out of that publication into a quarterly magazine, Sunny Isles Beach Living. Living is our most comprehensive print publication that includes all City contact information, programs and activities, a full year of special events, resort information, things to do around South Florida, quarterly updates by the City Manager, and tips on living in Sunny Isles Beach.

Effective communication needs to go both ways. Through the City’s website, the public can “Ask City Hall” any question, comment, concern or compliment through an email service. A response can be expected within 2 business days. The City Commission and City Administrators’ e-mail is conveniently located on the website also to provide feedback regarding City operations. Utilizing the City’s eSIBi email notification system, you can receive information conveniently in your inbox. Sign up easily through the City’s official website, Expanding our reach, the City has a presence on Facebook, Twitter and Instagram. Simply type “City of Sunny Isles Beach” in your social media searches

and look for the City seal to be certain you are following the ‘official’ City social media pages. These communication tools ensure information is as current as possible. Be sure to ‘like’ and ‘follow’ us as we keep you informed of what is going on in your City, Sunny Isles Beach!

for residents featuring a summer barbecue and official cake cutting. There will be music, rides for kids and fun activities at Town Center Park, 17200 Collins Avenue, from 12:00 noon to 4:00 pm. While you are at the party, snap a photo for our one-day “Best Picture” photo contest and upload to your Facebook page, then tag the City for a chance to win a prize. Bring your SIB resident ID Card to participate for free.

THE CITY THAT SERVES Communications Division

By reading this newsletter, you are utilizing a product of the Communications Division. These creative professionals work to ensure all City information is available to you. With an abundance of things to do in Sunny Isles Beach and the constant change in landscape, there is plenty of information to get out and so many ways to do so. They work as a team so that the message is accurate, consistent and interesting. The Sunny Isles Beach Sun is the City’s original communication product. Fittingly, the most senior team member, Alayne Yeash, manages all of the City’s written communications: press releases, advertisements, the quarterly newsletter Islander, the quarterly magazine Living, the annual photo calendar and more. She works closely with the City event development and production team to gather details for publication. SIB TV, channel 77, and SIB Radio, 1120 AM, were established to get information out quickly. In a matter of minutes, residents learn if a lane is closed due to an emergency. Managed by Mike Tribby, the voice of SIB TV and radio, our channels have flourished to include unique, informational and interesting productions. Leah Einwalter, web and social media guru, is the newest member of the team. She worked closely with every department to ensure accurate and easy to find information on the City’s new website, She is the ‘link’ to our residents through Facebook, Twitter, Instagram and the web. Together, Alayne, Mike and Leah work behind the scenes to keep Sunny Isles Beach news current, accurate and easy to find.


PICN IC Join us

SATURDAY, AUGUST 16 10:00 am to 1:00 pm Pelican Community Park 18115 North Bay Road

Prepare your family for the 2014—15 school year at the Sunny Isles Beach Back to School Picnic. Pick up information and useful items from the Miami-Dade School System, the Sunny Isles Beach Police Department, school uniform suppliers and other vendors.

18070 Collins Avenue • Sunny Isles Beach, FL 33160

The official quarterly newsletter of the City of Sunny Isles Beach!

Wait for it…wait for it… the summer 2014 Sunny Isles Beach Living will become available this May! Always packed with local activity, you’re also going to enjoy

Visit for more City activities or call 305.792.1706 for additional information

the Beachside Guide, Restaurant and Hotel Guides and hot spots outside of our wonderful City!