Page 1


Residential

ject Goals

evitalize Francisville’s Economy oster Safe, Equitable, Neighborhood Development esign an Ecologically Viable Urban Environment

Commercial

Mixed-Use

Educational

Institutional

Green Space

Offstreet Parking

Contextual Introduction:

The Situation Today: The Struggle and Strengths of the Post-Industrial City

The New American Dream in Francisville: Equitable Urban Living in a Great Neighborho

Philadelphia is a city of neighborhood identities. It is a diverse city, of people from all income levels, life stages and backgrounds. In the early 19th century, Philadelphia was the birthplace of the American middle class. As it earned the nickname, “Workshop of the World,” the city became a place of unique opportunity for those who had never before had it. Since its planning by William Penn and Thomas Holme,

Since the decline of urban industrial centers of the 1950s, Philadelphia has lost 1/2 million people. However, this decline, which necessitated a re-thinking of city growth, is exactly the reason that today, the city represents great opportunity for new development. In other cities, where the population has been growing steadily for 40 years, “ad hoc” city planning and the pressures of gentrification have displaced precisely the population to which the American City initially belonged: the first American middle class, those who lived the first American Dream. Today, the American dream barely resembles what it once was. The suburbs spread out

The new American dream will respond to the issues of urban population loss, the growing cost of living and the challenges of a struggling economy. The new American dream identifies quality of life with living within one’s means. Cities will be the major fielding of the new American dream. Francisville, being one of t greatest opportunities for new neighborhood development in Philadelphia, is unusually well suited to becom a great renewed neighborhood. We see the following as their greatest strengths: + Francisville’s greatest development opportunity lies in its vacant land. + Francisville has a dedicated population of stakeholders and concerned citizens.

The Utopian Ideal in the City of Brotherly Love


1950

Present

1950 Proposed Design

Our proposed design should be treated as Francisville’s “Five Year Plan”. We sought wherever possible to preserve existing residential homes and buildings that were in sufficient condition to support retro-fitting. We then worked around existing land use to create a commercially-rich corridor along Ridge Avenue, infilling with both mixed use and commercial development. Our next priority was residential infill: to attract new residents to Francisville with the solid blocks of housing that is typified in Philadelphia’s Fairmount neighborhood. Green space in the form of passive recreational parks was preserved where we thought the community might benefit most. The four detailed sections on the master land use plan at right show our individual design sections, explained at length in the following pages. Under our community master plan, Francisville will see an increase in all areas of land use:

Present

Existing Statistics (in square feet) Residential: 2,736,772 Mixed Use: 332,185 Commercial: 425,083 Proposed Design Office: 0 Institutional: 811,418 Our proposed design should be treated as Francisville’s “Five Year Plan”. We sought wherever Green to Space: 100,909 possible to preserve existing residential homes and buildings that were in sufficient condition Transportation: 0 support retro-fitting. We then worked around existing land use to create a commercially-rich corridor along Ridge Avenue, infilling with both mixed use and commercial development. Our next priority was residential infill: to attract new residents to Francisville with the solid blocks of housing that is typified in Philadelphia’s Fairmount neighborhood. Green space in the form of passive recreational parks was preserved where we thought the community might benefit most. The four detailed sections on the master land use plan at right show our individual design sections, explained at length in the following pages.

Proposed Statistics (in square feet) 3,423,412 1,342,179 457,000 46,200 976,000 388,295 27,975

Within Francisville and the surrounding areas the vast majority of the buildings are about two to three story dwellings. The main exUnder our community master plan, Francisville will see an increase in all areas of land use: ception is be Broad St. where the buildings are an average of four to Existing Statistics (in square feet) Proposed Statistics (in square feet) five stories tall. The Divine Lorraine is the tallest building in the Residential: 2,736,772 3,423,412 Mixed Use: 332,185 1,342,179 area. Additional tall buildings in Francisville include the St. Joesh’s Commercial: 425,083 457,000 Office: 0 46,200 Hospital 976,000 and churches. This is an important factor to take into conInstitutional: 811,418 Green Space: 100,909 388,295 sideration when planning views and recognizing landmarks Transportation: 0 27,975

ResidentialConcept Design

In the winter the southern and eastern sides of the streets are in heavy shadow from the buildings of Francisville. While in the Residential Educational Institutional summer the shadows during the day Commercial are not as dramatic butMixed-Use still cover parts of the south sides of the streets. It is important to Goals Introduction: The Situation Today: The Struggle and Strengths of the Post-Industrial City keep Project this in mind when planning aContextual city because sun and shade The Utopian Ideal in the City of Brotherly Love Since the decline of urban industrial centers of the 1950s, Philadelphia has lost 1/2 million affects whereFrancisville’s parks, plants, cafés should be located. * Revitalize Economy and street people. However, this decline, which necessitated a re-thinking of city growth, is exactly the Philadelphia is a city of neighborhood identities. It is a diverse city, of * Foster Safe, Equitable, Neighborhood Development * Design an Ecologically Viable Urban Environment

Commercial

Mixed-Use

people from all income levels, life stages and backgrounds. In the early 19th century, Philadelphia was the birthplace of the American middle class. As it earned the nickname, “Workshop of the World,” the city became a place of unique opportunity for those who had never before had it. Since its planning by William Penn and Thomas Holme, Philadelphia has been a place of utopian thinking. This rich history of planning and diversity, coupled with the sustained decline of city population, makes Philadelphia an exemplary place for new, smart development.

Educational

reason that today, the city represents great opportunity for new development. In other cities, where the population has been growing steadily for 40 years, “ad hoc” city planning and the pressures of gentrification have displaced precisely the population to which the American City initially belonged: the first American middle class, those who lived the first American Dream. Today, the American dream barely resembles what it once was. The suburbs spread out beyond our cities, into the once cherished hinterlands. The American work week is known throughout the western world to be long, and often far away from home. The price of middle class living is growing. Thirty million Americans (about the population of Canada) live under the poverty line. Currently, 10% of working Americans are without jobs.

Institutional

Green Space

n

Green Space

Offstreet Parking

The New American Dream in Francisville: Equitable Urban Living in a Great Neighborhood The new American dream will respond to the issues of urban population loss, the growing cost of living and the challenges of a struggling economy. The new American dream identifies quality of life with living within one’s means. Cities will be the major fielding of the new American dream. Francisville, being one of the greatest opportunities for new neighborhood development in Philadelphia, is unusually well suited to become a great renewed neighborhood. We see the following as their greatest strengths: + Francisville’s greatest development opportunity lies in its vacant land. + Francisville has a dedicated population of stakeholders and concerned citizens. + Francisville has a rich cultural history as a mecca of jazz music and tight-knit community. + Francisville has the FNDC to guide the neighborhood development process.

Offstreet Parking

n

In the winter the southern The andSituation eastern of the streets in Project Goals Introduction: Today:sides The Struggle and Strengths of theare Post-Industrial City The New American Dream in Francisville: Equitable Urban Living in a Great Neighborhood Within Francisville and the surrounding areas the vast majority Contextual of The Utopian Ideal in the City of Brotherly Love heavy shadow from the buildings of Francisville. in the Since the decline of urban industrial centers ofWhile the 1950s, Philadelphia has lost 1/2 million the buildings are about two to three story dwellings. The main exThe new American dream respond to the issues of urban population loss,sides the growing of livingstreets are in * Revitalize Francisville’s Economy winter thewillsouthern and eastern ofcostthe Francisville andcity,the surrounding areas the vast majority ofis exactly the Inandthe people. However, this decline, which necessitated a re-thinking of city growth, Philadelphia is aWithin city of neighborhood identities. It is a diverse of the challenges of a struggling economy. The newIn American dream identifies quality of life with living the winter the southern and eastern sides of the streets are in Within Francisville and the areas the heavy vast majority of the buildings summer the shadows the day not as surrounding dramatic still reason that today, the are city represents great opportunity for newbut development. In other cities, * Foster Safe, Equitable, people levels, life stages and backgrounds. In the during ception is be Broad St. where the buildings are an Neighborhood average of four tofrom all income within one’s means. Cities will be the major fielding of the new American dream. Francisville, being one of the shadow from of Francisville. in the population has been dwellings. growing steadily for 40 years, “ad hoc” city planning the buildings areof about to the three story The main ex-and theCity greatest opportunities for new neighborhood development in Philadelphia, is unusually well suited to While early 19th century, Philadelphia was the birthplace the American twowhere become Development pressures ofare gentrification have displaced precisely the population to which the American cover parts of the of the streets. It is important to heavy shadow from the buildings of Francisville. While in the middle class. As it earned the nickname, “Workshop ofthe thesouth World, ” the sides five stories tall. The Divine Lorraine* Design is theantallest building in the a great renewed neighborhood. We see the following as their greatest strengths: buildings about two to three story dwellings. The main exEcologically Viable Urban initially belonged: the first American middle those who lived of the first American during day are not as dramatic but still city became a place of unique opportunity forBroad those who had never ception is be St.Holme, where the buildings are anclass, average four toDream. summer + Francisville’s the greatestshadows development opportunity lies in its the vacant land. Today, theaAmerican dream barely resembles what it onceshade was. The suburbs spread out Environment before had it. Since keep its planningthis by William and Thomas inPenn mind when planning city because sun and + Francisville has a dedicated population of stakeholders and concerned citizens. area. Additional tall buildings in Francisville include the St. Joesh’s summer the shadows during the day are not as dramatic but still ception is be Broad St. where the buildings are an average of four to beyond our cities, into the once cherished hinterlands. The American work week is known Philadelphia hasfive been a place of utopiantall. thinking.The This richDivine history of cover parts ofcultural thehistory south sides ofandthe streets. + Francisville has a rich as a mecca of jazz music tight-knit community. It is important to stories is the tallest building in the throughout the westerncafés world to beshould long, and often far away from home. The price of middle planning and diversity, coupled with the sustained decline of city affects where parks, plants,Lorraine and street be located. + Francisville has the FNDC to guide the neighborhood development process. Hospital and churches. This is an important factor to take into concover parts of the south sides of the streets. It is important to classtall. living is growing. Thirty million Americans (about the population of Canada) live under building population, makes Philadelphia an exemplary place for new, smart five stories The Divine Lorraine is the tallest in the keep this in mind when planning a city because sun and shade area. Additional tall buildings in Francisville include the St. jobs. Joesh’s the poverty line. Currently, 10% of working Americans are without sideration when views and recognizing landmarks development. Conceptplanning Design this in mind when planning a city because sun and shade affects parks, plants,keep and street cafés should be located. area. This Additional tall buildings Francisville thewhere St. Joesh’s Hospital and churches. is an important factor tointake into con- include n affects where parks, plants, and street cafés should be located. sideration when planning and recognizing Hospitalviews and churches. This islandmarks an important factor to take into con-

Envisioning Francisville’s Future

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sideration when planning views and recognizing landmarks

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In the winter the southern and eastern sides of the streets are in Within Francisville and the surrounding areas the vast majority of In the winter the buildings southern and eastern sides While of the streets Within Francisville and the surrounding vastexmajority of heavy shadow from the of Francisville. in the are in the buildings are about two to three story dwellings.areas Thethe main heavy shadow from the buildings of Francisville. While in the the buildings are about two to three story dwellings. The main exsummer the shadows during the day are not as dramatic but still ception is be Broad St. where the buildings are an average of four to summer the shadows during the day are not as dramatic but still ception is be Broad St. where the buildings are an average of four to cover parts of the south sides of the streets. It is important to five stories tall. The Divine Lorraine is the tallest building in the parts of the south sides of the streets. It is important to five stories tall. The Divine Lorraine is the tallest building in the keep thiscover in mind when planning a city because sun and shade area. Additional tall buildings in Francisville include the St. Joesh’s keep this in mind when planning a city because sun and shade area. Additional tall buildings in Francisville include the St. Joesh’s affects where and street cafés cafés should be located. Hospital and churches. This is an important factor to take into conaffectsparks, whereplants, parks, plants, and street should be located.

Envisioning Francisville’s Future Envisioning Francisville’s Future

Envisioning Francisville’s Future

Hospital and churches. This is an important factor to take into con-

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Our proposed design should be treated as Francisville’s Year Plan”. We sought wherever parks was preserved where weOur thought corridor“Five along Ridge Avenue, infilling with both recreational mixed use and commercial development. next the community might benefit most. The four Existing Statistics (in square feet) possible to preserve existing residential homes and buildings that wereinfill: in sufficient condition todetailed sections onwith the the master useof plan atUnder right show our individual design sections, priority was residential to attract new residents to Francisville solidland blocks housing our community master plan, Francisville will see an increase in all areas of land use: Residential: 2,736,772 support retro-fitting. We then worked around existing land useintoPhiladelphia’s create a commercially-rich explained at length in the following that is typified Fairmount neighborhood. Green space in the form ofpages. passive Mixed Use: 332,185 treated as Francisville’s “Five Year Plan”. We sought wherever corridor along Ridge Avenue, infilling with both recreational mixed use and commercial development. next the community might benefit most. The four parks was preserved where weOur thought Existing Statistics (in square feet) Proposed Statistics (in square feet) Commercial: 425,083 dential homes and buildings that were infill: in sufficient condition todetailed priority was residential to attract new residents to Francisville solidland blocks housing our community master plan, Francisville will see an increase in all areas of land use: sections onwith the the master useof plan atUnder right show our individual design sections, Residential: 2,736,772 3,423,412 Office: 0 orked around existing land useintoPhiladelphia’s create a commercially-rich that is typified Fairmount neighborhood. Green space in the form ofpages. passive explained at length in the following Mixed Use: 332,185 1,342,179 Institutional: 811,418 lling with both recreational mixed use and commercial development. next the community might benefit most. The four parks was preserved where weOur thought Existing Statistics (in square feet) Proposed Statistics (in square feet) Commercial: 425,083 457,000 Green Space: 100,909 ttract new residents to Francisville with solidland blocks housing detailed sections on thethe master useofplan atUnder right show our individual design sections, Residential: 2,736,772 3,423,412 our community master plan, Francisville will see an increase in all areas of land use: Office: 0 46,200 Transportation: 0 airmount neighborhood. Green space in the form ofpages. passive explained at length in the following Mixed Use: 332,185 1,342,179 Institutional: 811,418 976,000 where we thought the community might benefit most. The four Commercial: 425,083 457,000 Existing Statistics (in square feet) Proposed Statistics (in square feet) Green Space: 100,909 388,295 and use plan at Under right show our individual design sections, our community master plan, Francisville will see an increase in all areas of land use: Office: 0 46,200 Residential: 2,736,772 3,423,412 Transportation: 0 27,975 ing pages. Institutional: 811,418 976,000 Mixed Use: 332,185 1,342,179 Existing Statistics (in square feet) Proposed Statistics (in square feet) Green Space: 100,909 388,295 Commercial: 425,083 457,000 an, Francisville will see an increase in all areas of land use: Residential: 2,736,772 3,423,412 Transportation: 0 27,975 Office: 0 46,200 Mixed Use: 332,185 1,342,179 Institutional: 811,418 976,000 Proposed Statistics (in square feet) Commercial: 425,083 457,000 Green Space: 100,909 388,295 3,423,412 Office: 0 46,200 Transportation: 0 27,975 1,342,179 Institutional: 811,418 976,000 457,000 Green Space: 100,909 388,295 46,200 Transportation: 0 27,975 976,000 388,295 27,975

Proposed Statistics (in square feet) Commercial: 425,083 3,423,412 Office: 0 1,342,179 Institutional: 811,418 457,000 Green Space: 100,909 46,200 Transportation: 0 976,000 388,295 27,975

457,000 46,200 976,000 388,295 27,975

Residential Residential Residential

Commercial

Project Goals

Commercial

Commercial

Mixed-Use

Educational

Institutio

Mixed-Use

Educational

Institutional

Green Sp

Contextual Introduction:

The Utopian Ideal in the City of Brotherly Love

Mixed-Use

Educational

The Situation Today: The Struggle and Strengths of the Post-Industrial City

Institutional Green Space Offstreet Since the decline of urban industrial centers of the 1950s, Philadelphia has lost 1/2 million

* Revitalize Francisville’s Economy Contextual Introduction: The NewofAmerican Dream in The Situation Today: The Struggle Strengths of thethis Post-Industrial However, decline, which City necessitated a re-thinking city growth, is exactly the Philadelphia is a city of neighborhood identities. It is a diverse city, of and people. The Utopian IdealNeighborhood in the City of Brotherly people Love from all income levels, life stages and backgrounds. In the * Foster Safe, Equitable, reason that today, the city represents great opportunity for new development. In other citie Residential Commercial * Revitalize Francisville’s Mixed-Use Educational Institutional Green Space Offstreet Parking Since the decline of urban industrial centers of the 1950s, Philadelphia has lost 1/2 million where the population has been growing steadily for 40 years, hoc” city planning The“ad new American dreamand will the resp early 19th century, Philadelphia was the birthplace of the American Development Economy Project Goals Contextual Introduction: TheofNew in Francisville: Equitable Urban Living econ inCia The Situation Today: The Struggle Strengths of thethis Post-Industrial people. However, decline, which”City necessitated a re-thinking ofAmerican city growth, exactly the Philadelphia is a city of neighborhood identities. It is a diverse city, of and pressures gentrification haveisDream displaced precisely the population to which American and the challenges of athe struggling middle class. As it earned the nickname, “Workshop of the World, the Design people an Ecologically Viable * Foster Safe, Equitable, reason that today, the city represents great opportunity for new development. In other cities,class, those The Utopian IdealNeighborhood in the City of*Brotherly Love from all income levels,Urban life stages and backgrounds. the of unique initially belonged: the first American middle whoone’s livedmeans. the firstCities American Dream. within will be the m city becameIn a place opportunity for those who had never Since thethe decline of urban industrial centers of the 1950s, Philadelphia hasbeen lost 1/2 million Residential Commercial * Revitalize Mixed-Use Educational Institutional Green Space Offstreet Parking where the population has growing for 40 years, “ad hoc” citydream planning and the early 19th century, Philadelphia was birthplace of the Environment Today, the American barely what itissues onceopportunities was. Thepopulation suburbs spread out The new American dream willresembles respond to the of urban loss, the Development greatest for new neighbo before hadAmerican it. Since its planning by William Penn and Thomas Holme,steadily Francisville’s Economy Project Goals Contextual Introduction: The Situation Today: The Struggle Strengths of thethis Post-Industrial The Dream in Francisville: Equitable Urban Living in a Great Neighborhood people. However, decline, which”City necessitated a re-thinking ofAmerican city growth, is exactly the pressures ofNew gentrification displaced the population to which American City Philadelphia is a city of neighborhood identities. It is a diverse of and middle class. Ascity, it earned the nickname, “Workshop of the World, the a place beyond our cities, into theofonce cherished hinterlands. The American week is known and the challenges athe struggling economy. The new American dream identifies quali a great renewedwork neighborhood. We se Philadelphia has been of utopian thinking. Thishave rich history of precisely Design people an Ecologically Viable The Utopian IdealNeighborhood in the City of*Brotherly Love * Foster Safe, Equitable, reason that today, the city represents great opportunity for new development. In other cities, initially belonged: the first American middle class, those whothe lived the first American Dream. from all income levels,Urban life stages and backgrounds. the of unique city becameIn a place opportunity for those who had diversity, never throughout western world towill be be long, often far away from home. The development price of middl within one’s means. Cities theand major fielding of the new American dream. Fran + Francisville’s greatest planning and coupled with the sustained decline of city Since thethe decline of urban industrial centers of the 1950s, Philadelphia hasbeen lost 1/2 millionsteadily Residential Commercial * Revitalize Francisville’s Mixed-Use Educational Institutional Green Space Offstreet Parking where population has growing for 40 years, “ad hoc” citydream planning and the Environment Today, the American barely what itissues once was. The suburbs spread outgrowing The new American dream willresembles respond to the of urban population loss, the cost ofpopulation living inhas early 19th century, Philadelphia was birthplace of the American before had it. Since its planning bythe William Pennpopulation, and Thomas Holme, class living is growing. Thirty million Americans (about ofa Canada) live under greatest opportunities for new neighborhood development Philadelphia, is unusual Development + the Francisville dedicated populat Economy makes Philadelphia an exemplary place for new, smart people. However, this decline, which necessitated a re-thinking of city growth, is exactly the Project Goals Contextual Introduction: The New American Dream in Francisville: Equitable Urban Living in a Great Neighborhood The Situation Today: The Struggle and Strengths of the Post-Industrial City Philadelphia is a city of neighborhood identities.middle It is a diverse city, of pressures of gentrification displaced the population to which American City theThe beyond our into theofonce cherished hinterlands. The American work week is working known and thecities, challenges athe struggling economy. new American dream identifies quality of life with living class. As it earned the nickname, “Workshop of the World, ” the a place Philadelphia has been of utopian thinking. Thishave rich history of precisely poverty line. Currently, 10% of Americans without a great renewed neighborhood. We see the following as theirjobs. greatest + are Francisville has a richstrengths: cultural history development. Design people an Ecologically Viable * Foster Safe, Equitable, reason that today, the city represents great opportunity for new development. In other cities, throughout from all income levels,Urban life stages and backgrounds. the of unique initially the first American those whothe lived the first American Dream. The Utopian IdealNeighborhood in the City of*Brotherly Love western world towill be be long, often far from home. The development price of middle within one’s means. Cities theand major fielding of the new American dream. Francisville, being one city becameIn a place opportunity for those who had diversity, never planning and coupled withbelonged: the sustained decline of citymiddle class, + away Francisville’s greatest opportunity lies inof itsthe vacant land. Concept Design + Francisville has the FNDC to guide th Residential Commercial * Revitalize Francisville’s Mixed-Use Educational Institutional Green Space Offstreet Parking where the population has been growing for 40 years, “ad hoc” citydream planning and the Since thethe decline of before urban industrial centers of the 1950s, Philadelphia hasThomas lost 1/2 millionsteadily early 19th century, Philadelphia was birthplace of the American Environment Today, the American barely resembles what it once was. The suburbs spread outgrowing class living is growing. Thirty million Americans (about the population of Canada) live under greatest opportunities for new neighborhood development in Philadelphia, is unusually well suited to become Development had it. Since its planning by William Penn and Holme, The new American dream will respond to the issues of urban population loss, the cost of living population, makes Philadelphia an exemplary place for new, smart + Francisville has a dedicated population of stakeholders and concerned citizens. Economy Project Goals Contextual Introduction: The Situation Today: The Struggle Strengths of thethis Post-Industrial TheofNew in Francisville: Equitable Urban Living in a Great Neighborhood pressures gentrification have displaced precisely the population to which American City people. However, decline, which necessitated a re-thinking ofAmerican city This growth, exactlyofthe middle class. As it earned the nickname, “Workshop of the World, ”City the a place beyond our into the cherished hinterlands. The American work week known is a city of neighborhood It is a diverse city, of and theThe poverty line. Currently, 10% ofis working Americans without a great renewed neighborhood. We see the following as theirjobs. greatest Philadelphia has been of utopian thinking. richisDream history and thecities, challenges ofonce athe struggling economy. new American dream identifies quality of life with living development. +are Francisville has a richstrengths: cultural history as a mecca of jazz music and tight-knit commu Design Philadelphia an Ecologically Viable Urban identities. initially the first American middle those whothe lived the first American Dream. * Foster Safe, Equitable, reason that today, the city represents great coupled opportunity for development. Incity other cities,class, The Utopian IdealNeighborhood in the City of*Brotherly Love city becameIn a place opportunity for those who had diversity, never throughout western world towill bebe long, often far from home. The development price of middle people from all income levels, life stages and backgrounds. the of unique Concept Design + away Francisville’s greatest opportunity lies inof itsthe vacant land. planning and withbelonged: thenew sustained decline of within one’s means. Cities theand major fielding of the new American dream. Francisville, being one + Francisville has the FNDC to guide the neighborhood development process. Since thethe decline ofbefore urban industrial centers of the 1950s, Philadelphia has lost 1/2 million Environment Today, the American barely what it once was. TheThirty suburbs spread outgrowing where population has been growing steadily foran 40 years, “ad hoc” city planning and the hadAmerican it. Since its planning bythe William Pennpopulation, and Thomas Holme, living is growing. million Americans (about ofa Canada) under well early 19th century, Philadelphia was birthplace of the The new American dream willresembles respondclass to the issues of urban population loss, the cost ofpopulation living in has + the Francisville dedicated population of stakeholders and concerned citizens. makes Philadelphia exemplary place fordream new, smart Development greatest opportunities for new neighborhood development Philadelphia, islive unusually suited to become * Revitalize Francisville’s Economy Project Goals Contextual Introduction: TheofNew inprecisely Francisville: Equitable Urban Living in a Great Neighborhood The Situation Today: The Strengths of thethis Post-Industrial people. However, decline, which necessitated ofAmerican city growth, ishistory exactly beyond our into the cherished hinterlands. The American work week is working known pressures gentrification have displaced the population to which American City Philadelphia is a city of neighborhood identities. It is a diverse city, of and Philadelphia has been ofa re-thinking utopian thinking. This rich Dream ofthe theThe poverty line. Currently, 10% of Americans without middle class.Struggle As it earned the nickname, “Workshop of the World, ”City the a place and thecities, challenges ofonce athe struggling economy. new American dream identifies quality of life with living + are Francisville has a richstrengths: cultural history as a mecca of jazz music and tight-knit community. development. a great renewed neighborhood. We see the following as theirjobs. greatest Design people an Ecologically Viable * Foster Safe, Equitable, reason that today, the city represents great coupled opportunity for development. Incity other cities,class, The Utopian IdealNeighborhood in the City of *Brotherly Love throughout western world towill be be long, often far away from home. The price of middle initially the first American middle those whothe lived the first American Dream. from all income levels,Urban life stages and backgrounds. the of unique planning and withbelonged: thenew sustained decline of city becameIn a place opportunity for those who had diversity, never Concept Design within one’s means. Cities theand major fielding of the new American dream. Francisville, being one of the + Francisville has the FNDC to guide the neighborhood development process. + Francisville’s greatest development opportunity lies in its vacant land. Since the decline of urban industrial centers of the 1950s, Philadelphia has lost 1/2 million where the population has been growing steadily for 40 years, “ad hoc” city planning and the living is growing. Thirty million Americans (about ofa Canada) live under well Environment Today, thenew American barely it once The suburbs spread outgrowing early 19th century, Philadelphia was the birthplace of the The American dream willresembles respondclass towhat the issues ofwas. urban population loss, the cost ofpopulation living inhas makes Philadelphia an exemplary place fordream new, smart before hadAmerican it. Since its planning by William Pennpopulation, and Thomas Holme, greatest opportunities for new neighborhood development Philadelphia, is unusually suited to become Development + the Francisville dedicated population of stakeholders and concerned citizens. * Revitalize Francisville’s Economy people. However, this decline, which a re-thinking of city growth, exactlyofthe pressures of gentrification displaced precisely the population to which American City Philadelphia is a city of neighborhood identities.middle It is a diverse city, of theThe poverty line. Currently, 10% of Americans without beyond our into the cherished hinterlands. The American work week is working known class. As it earned the nickname, “Workshop of the World, ”necessitated the a place and thecities, challenges ofonce athe struggling economy. dream identifies quality of life with living development. Philadelphia has been of utopian thinking. Thishave richishistory a new great renewed neighborhood. We see the following as theirjobs. greatest + are Francisville has a richstrengths: cultural history as a mecca of jazz music and tight-knit community. * Designpeople an Ecologically Viable * Foster Safe, Equitable, Neighborhood reason that today, city represents great coupled opportunity for development. In city other cities,class, initially the first American middle those whoone’s lived the first American Dream. from all income levels, Urban life stages and backgrounds. Concept Design throughout the western world towill bebe long, often far from home. The development price of middle city becameIna the place of unique opportunity for the those who had diversity, never within means. Cities theand major fielding of the new American dream. Francisville, being oneinof planning and withbelonged: thenew sustained decline of + away Francisville’s greatest opportunity lies itsthe vacant land. + Francisville has the FNDC to guide the neighborhood development process. where population hasThomas been growing steadily for an 40 years, “adAmerican hoc” city planning andresembles the n Environment Today, the barely what it once was. The suburbs spread out early 19th century, Philadelphia was the birthplace of the American class living is growing. Thirty million Americans (about population ofa Canada) under well before had it. Since its planning bythe William Pennpopulation, and Holme, Development greatest opportunities for new neighborhood development in has Philadelphia, islive unusually suited to become makes Philadelphia exemplary place fordream new, smart + the Francisville dedicated population of stakeholders and concerned citizens. pressures of gentrification displaced the population to which the American beyond our cities, into the once cherished City hinterlands. The American work week is working known middle class. As it earned the nickname, “Workshop of the World, the a place the poverty line. Currently, 10% of Americans without Philadelphia has ”been of utopian thinking. Thishave rich history of precisely a great renewed neighborhood. We see the following as their jobs. greatest development. + are Francisville has a richstrengths: cultural history as a mecca of jazz music and tight-knit community. * Design an Ecologically Viable Urban 0 50 100 150 200 initially the first American those whothe lived the first American Dream. throughout western world to be long, and often far from home. Thedevelopment price of middle city became a place of unique opportunity for those who had Concept Design planning and never diversity, coupled withbelonged: the sustained decline of citymiddle class, + away Francisville’s greatest opportunity lies in its vacant land. + Francisville has the FNDC to guide the neighborhood development process. Environment Today, the American dream what it once was. TheThirty suburbs spread out class living is growing. million Americans (about population Canada) live under of stakeholders and concerned citizens. n before had it. Since its planning by William Pennpopulation, and Thomasmakes Holme, Philadelphia an exemplary place for new, barely smart resembles + the Francisville hasof a dedicated population

Concept Design Concept Design

Philadelphia has been a place of utopian thinking. This rich history of development. planning and diversity, coupled with the sustained decline of city population, makes Philadelphia an exemplary place for new, smart development.

Project Goals

beyond our cities, into the once cherished hinterlands. The American work week is known the poverty line. Currently, 10% of working Americans without jobs. + are Francisville has a rich cultural history as a mecca of jazz music and tight-knit community. throughout the western world to be long, and often far away from home. The price of middle + Francisville has the FNDC to guide the neighborhood development process. class living is growing. Thirty million Americans (about the population of Canada) live under the poverty line. Currently, 10% of working Americans are without jobs.

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Residential Project Goals * Revitalize Francisville’s Economy * Foster Safe, Equitable, Neighborhood Development * Design an Ecologically Viable Urban Environment

Commercial

Mixed-Use

Educational

Institutional

Green Space

Offstreet Parking

Contextual Introduction:

The Situation Today: The Struggle and Strengths of the Post-Industrial City

The New American Dream in Francisville: Equitable Urban Living in a Great Neighborhood

Philadelphia is a city of neighborhood identities. It is a diverse city, of people from all income levels, life stages and backgrounds. In the early 19th century, Philadelphia was the birthplace of the American middle class. As it earned the nickname, “Workshop of the World,” the city became a place of unique opportunity for those who had never before had it. Since its planning by William Penn and Thomas Holme, Philadelphia has been a place of utopian thinking. This rich history of planning and diversity, coupled with the sustained decline of city population, makes Philadelphia an exemplary place for new, smart development.

Since the decline of urban industrial centers of the 1950s, Philadelphia has lost 1/2 million people. However, this decline, which necessitated a re-thinking of city growth, is exactly the reason that today, the city represents great opportunity for new development. In other cities, where the population has been growing steadily for 40 years, “ad hoc” city planning and the pressures of gentrification have displaced precisely the population to which the American City initially belonged: the first American middle class, those who lived the first American Dream. Today, the American dream barely resembles what it once was. The suburbs spread out beyond our cities, into the once cherished hinterlands. The American work week is known throughout the western world to be long, and often far away from home. The price of middle class living is growing. Thirty million Americans (about the population of Canada) live under the poverty line. Currently, 10% of working Americans are without jobs.

The new American dream will respond to the issues of urban population loss, the growing cost of living and the challenges of a struggling economy. The new American dream identifies quality of life with living within one’s means. Cities will be the major fielding of the new American dream. Francisville, being one of the greatest opportunities for new neighborhood development in Philadelphia, is unusually well suited to become a great renewed neighborhood. We see the following as their greatest strengths: + Francisville’s greatest development opportunity lies in its vacant land. + Francisville has a dedicated population of stakeholders and concerned citizens. + Francisville has a rich cultural history as a mecca of jazz music and tight-knit community. + Francisville has the FNDC to guide the neighborhood development process.

The Utopian Ideal in the City of Brotherly Love

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Leah Purdy's Landscape Architecture Portfolio  
Leah Purdy's Landscape Architecture Portfolio  
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